Descrição

Marketing 4.0 — Versão Exclusiva Amazon

“No one better qualified than the father of marketing to document the enormous changes taking place. The future of marketing is digital, and this is your guide.”
— Al Ries, coauthor of Marketing Warfare and Positioning

Philip Kotler — considerado o pai do marketing moderno — retorna com uma obra essencial sobre a transição do marketing tradicional para o mundo digital. Se em trabalhos anteriores ele mapeou as evoluções de Marketing 1.0 (orientado ao produto) para 2.0 (focado no consumidor) e 3.0 (centrado em valores humanos), aqui, junto a Hermawan Kartajaya e Iwan Setiawan, ele explora a chegada do Marketing 4.0.

Marketing 4.0 explica como a conectividade transformou hábitos, expectativas e trajetórias de compra, e apresenta um conjunto prático de métricas, ferramentas e práticas para atuar com eficácia na era digital. O livro mostra como conduzir o consumidor por uma jornada que vai da descoberta da marca até a fidelização e defesa ativa — integrando online e offline, dados e emoção.

What you’ll find inside

• A clear framework for understanding Marketing 4.0 and how it differs from previous eras.
• Insights into the connected consumer and the new customer journey in a digital world.
• Practical tactics to blend digital and traditional touchpoints for better engagement.
• New metrics and ways to measure influence, conversion and loyalty.
• Case studies and actionable recommendations for implementing change in organizations.

Why read this edition

• Authoritative: written by Philip Kotler with two leading marketing thinkers.
• Timely: addresses not just new tactics but a broader social shift toward digital connectivity.
• Practical: combines strategic frameworks with hands-on guidance for marketers, managers and entrepreneurs.
• Forward-looking: prepares readers to reach and retain customers today and in the future.

Who should read it

• Marketing professionals and brand managers
• Business leaders and entrepreneurs
• Students of marketing and business strategy
• Anyone who wants a modern, pragmatic guide to digital-era marketing

Marketing 4.0 is a concise, strategic roadmap to navigate the complexities of marketing in a connected world — essential reading for anyone who wants to succeed in the digital marketplace.