Mercado Libre yinjiye mu mateka mashya ku ya 11.11, ikaba yarahindutse umunsi ukomeye mu kugurisha mu mateka y’iyi sosiyete. Kugurisha byarenze imikorere ya Black Friday 2024 kuri uru rubuga, bigaragaza umuvuduko w’ikoreshwa ry’ikoranabuhanga n’imbaraga z’urusobe rw’ibinyabuzima bya Mercado Libre mu gihugu.
Umubare w'abasura isoko wiyongereyeho 56% ugereranije n'umunsi umwe w'umwaka ushize, bitewe no guhuza amatariki abiri mu ngengabihe y'ubucuruzi yo muri Brezili. Ibyiciro byazamutse cyane kuri iyo tariki ni Imideli n'Ubwiza, Ikoranabuhanga, n'Imitako yo mu rugo. Kandi mu bintu Abanyabrezili bashakishije cyane ejo harimo: Igiti cya Noheli, imashini ikaranze, inkweto ndende, telefoni igendanwa, n'imikino ya videwo.
Nk’uko bivugwa na Cesar Hiraoka, Umuyobozi Mukuru ushinzwe iyamamazabikorwa muri Mercado Livre, umusaruro w’ibyo wagaragaje ubushobozi bw’ubucuruzi bushingiye ku ikoranabuhanga mu mpera z’umwaka: “Ibikorwa byo kugurisha bya 11.11 [11.11] bishimangira uruhare n’icyizere by’Abanyabrezili muri uru rubuga rwacu. Twaciye agahigo k’amateka mu kugurisha mu munsi umwe, kandi ibi bitwereka ko abaguzi bagenda barushaho kumenya amahirwe n’ibyiza Mercado Livre itanga.”
Nubwo hari intambwe nshya, umuyobozi mukuru ashimangira ko Black Friday ikomeje kuba igikorwa cy’ingenzi cyo kwamamaza isosiyete kandi byitezwe ko kizatanga umusaruro udasanzwe mu 2025. “Turimo gushora miliyoni 100 z’amadolari y’Amerika muri coupon muri uyu wa gatanu w’ama-Black Friday, ubwiyongere bwa 150% ugereranije n’umwaka ushize. Byongeye kandi, tuzatanga ibyiciro 24 bidafite inyungu hamwe n’amakarita ya Mercado Pago no kohereza ubuntu ku bicuruzwa birenga R$ 19. Izaba ari Black Friday y’amateka, hamwe no kugabanyirizwa ibiciro, koroshya, no gutanga byihuse mu gihugu hose.”
Imikorere ya 11.11 igaragaza kandi imyitwarire y'abaguzi yagaragajwe mu bushakashatsi bwa "Consumer Panorama", bwarimo abantu barenga 42.000 babajijwe, bukaba bwarakozwe na Mercado Libre na Mercado Pago. Nk'uko ubushakashatsi bubigaragaza, 81% by'Abanyabrezili bateganya ibyo bagura mbere y'igihe, naho 76% babona ko gukoresha coupon ari ikintu cy'ingenzi mu kugura - amakuru ashimangira uruhare rw'ibitangwa n'uburyo bworohereza abaguzi mu gihe cyo kwamamaza.
