Abanyabrezili batatu kuri icumi basanzwe bakoresha WhatsApp mu buryo butaziguye kugira ngo bagure, nk'uko bivugwa na CX Trends 2025, ubushakashatsi bwakozwe na Octadesk ku bufatanye na Opinion Box. Dukurikije inyandiko "The New CRM Playbook for WhatsApp in Retail," yanditswe na Dito, urubuga rwa CRM rwo kwamamaza mu bucuruzi, iyi myitwarire igaragaza iherezo ry'igihe: intambwe ikurikira yo gukura kwa WhatsApp nk'umuyoboro wa CRM mu bucuruzi igomba gusobanurwa n'ubushobozi bw'ibigo byo gukoresha amakuru kugira ngo bihitemo abo kwegera, aho gushingira ku mubare w'ubutumwa bwoherejwe.
Iyi nyandiko isobanura aho ibikorwa bya CRM birushaho gutwarwa n’ubuhanga bw’ubukorano ndetse no gutandukanya RFM bikunze gukora neza kurusha ibikorwa bishingiye ku ngano, kuko amategeko agenga imikoreshereze y’imiyoboro agenda arushaho gukomera kandi ikiguzi kuri buri butumwa bunyuze kuri API kikiyongera nk'igice cy’ingengo y’imari yo kwamamaza.
Imyitwarire yo kugura ibintu imaze kwimukira kuri WhatsApp
Amakuru aherutse guturuka ku isoko rya Brezili ashyigikira ubu buryo bwo gusobanura ibi. Nk’uko CX Trends 2025, ubushakashatsi bwakozwe na Octadesk ku bufatanye na Opinion Box bubigaragaza, 30% by’abaguzi bo muri Brezili basanzwe bakoresha WhatsApp mu buryo butaziguye mu kugura, naho 56% bizera ko ikoranabuhanga ryo kwikorera ku giti cyabo, iyo rikozwe neza, rishobora kongera imikorere myiza ya serivisi ku bakiliya ritabangamiye ireme ry’umubano. Aya makuru agaragaza ko ibiganiro by’ubucuruzi binyuze kuri WhatsApp byaretse kuba ikintu kidasanzwe mu mikorere kandi byabaye igice cyitezwe cy’urugendo rwo kugura ibicuruzwa muri Brezili.
Iyi ngeso igaragarira kandi mu biteganyijwe byihariye ku rwego rw'ikoranabuhanga rya CRM: nk'uko Business Research Insights ibivuga, isoko mpuzamahanga rya porogaramu za CRM zigamije ubucuruzi ryitezwe gukura kuva kuri miliyari 4.42 z'amadolari y'Amerika mu 2026 kugera kuri miliyari 17.66 z'amadolari y'Amerika mu 2035, igipimo cy'izamuka ry'umwaka rya 12.3%, bigaragaza ko ishoramari ry'abacuruzi mu mbuga zishobora gushyigikira ubu buryo bushya bw'imikoranire.
Uburyo bwo gukorana neza n'abantu nk'igipimo cy'ingenzi
Nk’uko Playbook ibivuga, igipimo kigomba kugira akamaro kanini mu myaka iri imbere ni inyungu kuri buri muntu ugiye kuvugana, aho kuba ubutumwa bwose bwoherejwe. Iyi ni imyitwarire imaze kugaragara mu bikorwa bikuze, bigabanya umubare w’uburyo buri mucuruzi akoresha nta gutakaza umusaruro w’ibicuruzwa, ariko bigakomeza kubungabunga ubuzima bw’imibare ikoreshwa.
Ibi bikoresho kandi bigaragaza ko hagiye gushyirwa hamwe ikoreshwa rya platform za CRM zikoresha uburyo bwa omnichannel, zishobora gukwirakwiza kwamamaza, kubika amakuru, umubano, no kugarura amakuru kuri WhatsApp, email, SMS, na API mu buryo bwikora, bigabanye kwishingikiriza ku muyoboro umwe kandi bigatuma ibikorwa bya CRM byo mu bucuruzi bitabangamira impinduka za politiki ziterwa n’izo platform ubwazo.
Isesengura ryuzuye ry'imigendekere n'uburyo bwakoreshejwe mu bipimo biraboneka kuri: https://conteudo.dito.com.br/playbook-whatsapp
