Nubwo ubuhanga bw’ubukorano butera imbere mu bucuruzi, ikoreshwa ryabwo mu bijyanye n’ibikoresho riracyashingiye ku guhuza n’abafatanyabikorwa bihariye. Nk’uko ubushakashatsi bwa kabiribwakozwe na Loggi ku bufatanye na Opinion Box bubivuga, 33% by’abacuruzi bashyira imbere cyane abafatanyabikorwa mu bijyanye n’ibikoresho bakoresha ubuhanga bwa “AI”, naho abagera kuri 50% bakabona ko ari ingenzi cyane, bigaragaza ko ikoranabuhanga rigenda rirushaho kuba ingenzi mu guhitamo abatanga serivisi, cyane cyane mu bikorwa bigoye kandi bigamije kunoza imikorere.
“Ibikoresho bigira uruhare runini mu iterambere ry’ubucuruzi bwo kuri interineti, kandi ubwenge bw’ubukorano ni kimwe mu bintu by’ingenzi bituma iyi mpinduka ibaho. Ndizera ko ikoreshwa ry’ikoranabuhanga rifasha mu gutuma ba rwiyemezamirimo barushaho guteganya, gukora neza no kubyaza umusaruro, rihuza amakuru n’ibikorwa kuva ku mpera kugeza ku mpera. Uretse gukoresha ubuhanga bwo gukora imibonano mpuzabitsina (AI), itandukaniro riri mu kubishyira mu bikorwa mu buryo bw’ubwenge mu rugendo rw’ibijyanye n’ibicuruzwa, bigatanga ingaruka nyazo ku bucuruzi,” nk’uko Juliana Fracchia, Umuyobozi Mukuru w’Imisoro n’Abakiriya muri Loggi abivuga.
Gukoresha ubuhanga bwo gukora imibonano mpuzabitsina (AI) biracyagaragaza ko hakenewe imikoranire hagati y’abantu
Icyizere mu bwenge bw’ubukorano bukoreshwa mu bijyanye n’ibikoresho ni ukuri kuri ba rwiyemezamirimo: 93% bari kwiringira ikoranabuhanga kugira ngo rishyigikire ibikorwa binoze kurushaho. Aya makuru agaragaza ko ubuhanga bwo gukora imibonano mpuzabitsina (AI) bwaretse gufatwa nk'ikintu gisanzwe gusa, ahubwo bwatangiye kugira uruhare runini mu mikorere, cyane cyane mu bihe bisaba ubuhanga buhanitse no gusesengura amakuru.
Ariko, iki cyizere kiracyari igice: 13% gusa ni bo bavuga ko bizera byimazeyo ubuhanga bwa AI, mu gihe 47% bagikeneye kwemezwa n'abantu naho 33% bagakoresha ikoranabuhanga nk'inkunga gusa. Iki kibazo kigaragaza ko, nubwo ishyirwaho ry'ikoranabuhanga riri gutera imbere, gufata ibyemezo biracyari uruhurirane, ni ukuvuga uruvange rw'ubwenge bw'ubukorano n'ubuyobozi bw'abantu, bigaragaza amahirwe yo guhinduka mu iterambere, kwishyira hamwe no kwizera ibisubizo.
Ubuhanga mu by'ubukorano (AI) bufite ubushobozi bwo kwinjira aho amakosa ahenda ba rwiyemezamirimo
Mu by’ukuri, ikoreshwa ry’ikoranabuhanga rishobora kugira ingaruka zitaziguye ku mikorere myiza y’ubucuruzi. Kugabanya amakosa bituma habaho amahirwe yo gukoreshwa (50%), hagakurikiraho serivisi nyuma yo kugurisha (38%), gutunganya ibicuruzwa (35%), kugenzura ibicuruzwa (33%), no guteganya ibikenewe (33%).
Uretse kubyara inyungu gusa, amakuru agaragaza ko ubuhanga bwo gukora imibonano mpuzabitsina (AI) bugomba kwerekeza ku gushyigikira ibintu by'ingenzi mu mikorere.
Ubucuruzi bwo kuri interineti buracyakoresha ubuhanga bwa AI mu buryo bworoshye
Nubwo ubuhanga bwa AI buri gutera imbere mu bikorwa by’ikoranabuhanga, mu bucuruzi bwo kuri interineti buracyakoreshwa cyane mu kwamamaza no mu ngamba zo gutanga serivisi ku bakiliya. Nk’uko ubushakashatsi bubigaragaza, 44% by’abacuruzi bakoresha ikoranabuhanga mu guhanga cyangwa kunoza ibisobanuro by’ibicuruzwa, 32% mu gukora amazina cyangwa amatangazo, na 27% mu gukoresha serivisi ku bakiliya mu buryo bwikora.
Ugereranije amakuru, birashoboka gusuzuma ko nubwo ikoranabuhanga ryamaze kugira inyungu mu mikorere binyuze mu gukoresha ubuhanga bwa “AI”, ubucuruzi bwo kuri interineti buracyakoresha ubuhanga bwa “AI” mu buryo bwihuse, bufite umwanya munini wo guteza imbere ikoranabuhanga mu buhanga mu bucuruzi.
Ku bijyanye n'ubushakashatsi bwa 'Kuri E-commerce Route'
Ubushakashatsi Opinion Box, bugamije gusobanukirwa imiterere, imbogamizi, n'ingamba zafashwe na ba rwiyemezamirimo bo muri Brezili ku bijyanye no gukoresha ubwenge bw'ubukorano (AI) mu bucuruzi.
Ubushakashatsi bwakozwe hagati ya Gashyantare na Werurwe 2026, bunagirana ibiganiro n’abacuruzi barenga 150 bo muri Brezili, bafite impuzandengo y’amafaranga yinjira hagati ya miliyoni 80.000 na miliyoni 5 z’amadorari ku mwaka.
Kugira ngo ubone amakuru yose, sura urupapuro rwemewe rwa Loggi ruri kuri iyi link.
