Kugura ibiribwa kuri interineti ntibikiri umwihariko muri Brezili. Nk’uko ubushakashatsibwakozwena Optimiza Marketing bubivuga, 36% by’abaguzi baguze nibura rimwe mu cyiciro cy’ibiribwa n’amaduka mu mezi atatu ashize. Akamenyero karushijeho gukomera mu gisekuru cya Y, abaguzi bari hagati y’imyaka 30 na 44, muri bo igipimo kizamuka kikagera kuri 39%, itsinda ry’imyaka myinshi muri icyo cyiciro.
Aya makuru ahuye n'ishusho yagutse y'ikarita yo gushakisha ku byiciro byo gukoresha kuri interineti, igaragaza kandi 30% by'ibyaguzwe mu bikoresho by'ikoranabuhanga, telefoni zigendanwa na mudasobwa, aho abagabo benshi (36%) n'abakomoka mu gisekuru cya X (34%), na 24% by'ibyaguzwe mu ngo, mu bikoresho no mu mitako, icyiciro abagore nabo bayoboye, hamwe na 27%.
Kuki Generation Y igura ibiribwa byinshi kuri interineti?
Igisobanuro gifatika cy’ubuyobozi bw’ikigero cya Y ku isoko kiri mu mibereho y’iki kigero muri Brezili mu 2026. Aba baguzi bari mu cyiciro cy’imibereho ikomeye mu muryango no mu mwuga, bafite gahunda ihamye kandi bafite ubushake bwo kwishyura kugira ngo byorohereze abantu, ibyo bigatuma gutanga ibiribwa mu rugo bizigama umwanya utaziguye, atari amahitamo y’ibiciro gusa.
Isoko rikuru rya digitale riracyari rito ugereranyije n'imideli n'ubwiza, ariko ririmo gukura mu bijyanye n'ingamba
Nubwo biza inyuma y’ibyiciro nk’imideli (56%) n’ubwiza (46%) ugereranyije n’umubare w’abaguzi baguze nibura rimwe, isoko n’iduka rifite umwihariko w’uko nta na kimwe muri ibyo byiciro bibiri byabanje gifite ku rugero rumwe: kongera kugaruka. Kugura ibiribwa bikunze gusubirwamo buri cyumweru cyangwa kabiri mu cyumweru, bigatuma iki cyiciro kigira akamaro cyane mu kubaka ingeso zo kugura kenshi muri porogaramu imwe cyangwa urubuga, bitandukanye n’ibyiciro bifite abaguzi bake cyane, nk’imideli cyangwa ibikoresho by’ikoranabuhanga.
Ku bijyanye n'imiyoboro y'amaduka na porogaramu zo gutanga ibicuruzwa, aya makuru ni ay'ingenzi mu buryo bubiri. Ubwa mbere, kubera ko agaragaza ko abantu b'agaciro cyane mu kugira ingeso zihoraho, Generation Y, bamaze guhitamo kugura ibiribwa kuri interineti kurusha ikigereranyo cy'igihugu. Icya kabiri, kubera ko uku kugura ibintu bihoraho ari bwo buryo bw'imyitwarire, iyo imaze gufatwa, ikunda kwanga kwimukira ku banywanyi, mu gihe uburambe bwo gutanga ibicuruzwa n'icyizere muri urwo rubuga bikomeza kubaho uko igihe kigenda gihita.
