Mu isi y'ubucuruzi, gutsinda no gukomeza icyizere cy'abaguzi ni ikibazo gihoraho. Amasosiyete yumva ibyo abakiriya bategereje n'ibyo bakeneye afite amahirwe yo guhangana, kuko ubudahemuka bufitanye isano itaziguye n'ibintu nk'inshingano ku bidukikije, ingeso nziza, n'umutekano w'amakuru bwite. Ibi bintu bishobora kugira ingaruka ku byemezo byo kugura kugeza kuri 90%, bigasaba ko ibigo bikora cyane mu mucyo no guhanga udushya.
Urugero, impungenge ku bijyanye no kurinda amakuru zariyongereye cyane mu myaka ya vuba aha. Nubwo abantu 83% ku isi yose babona ko iki kintu ari ingenzi, muri Brezili igipimo cyariyongereye kigera kuri 90%. Byongeye kandi, nk'uko ubushakashatsi bwakozwe na PwC Consulting bwabigaragaje, 86% by'Abanyabrezili basaba garanti y'uko amakuru yabo atazasangizwa hatabayeho ubwumvikane, umuburo usobanutse ku bigo kugira ngo bikomeze politiki yabyo y'ubuzima bwite n'umutekano w'ikoranabuhanga.
Ariko inshingano z'ibigo ntizigarukira aho. Abaguzi biyongera kandi biteguye kwishyura amafaranga y'inyongera ku bicuruzwa birambye. Ugereranyije, iki giciro gishobora kugera kuri 10% hejuru y'ibicuruzwa gakondo. Nk'uko PwC ibivuga, muri Brezili, 47% by'abantu basanzwe bahitamo ibicuruzwa bifite ingaruka nke ku bidukikije, mu gihe 56% bateganya kongera ibyo barya ku mbuto n'imboga nshya, bigatanga amahirwe ku nganda z'ibiribwa n'abacuruzi bashyira imbere ibidukikije.
Ikindi kintu cy'ingenzi ku isoko ni ukwiyongera kw'ikoreshwa ry'ibicuruzwa mu buryo bw'ikoranabuhanga. Muri iki gihe, 49% by'Abanyabrezili bakoresha imbuga nkoranyambaga mu kugura ibicuruzwa, ariko icyarimwe, bashidikanya ku kwizerwa kw'izi mbuga. Amasosiyete agomba kuringaniza ishyaka n'ubwitonzi, agashyiraho ibintu bishishikaje kandi by'ukuri bituma abakiriya bizera ku mbuga nkoranyambaga.
Ibitekerezo ku bijyanye n'imari nabyo bigira ingaruka ku byemezo byo kugura. Abanyaburayi bagera kuri 43% bashaka inyungu nziza ku mafaranga, kandi amasosiyete agomba gushaka uburyo bwo gutanga agaciro nta kwangiza ireme. Kugira ngo ibyo bigerweho, gushora imari mu guhaha byabaye ingenzi, cyane cyane mu maduka asanzwe, aho abaguzi bakomeza kuba ahantu heza ho gukora ubushakashatsi no kugura ibicuruzwa.
*Ikintu cy’umuntu mu bunararibonye bw’abakiriya
Uko byaba biri kose, serivisi nziza ishobora kuba urufunguzo rwo gutsindira no kugumana abakiriya. Jefferson Dewis, Umuyobozi Mukuru wa Benevolo Gelato e Café, ashimangira ko serivisi nziza itangirira ku bakozi. Yagize ati: “Ni bo karita y’ubucuruzi ya mbere y’ikigo. Twiteze ko buri mukozi azagaragariza umukiriya uburyo bwo kwakira no gushyuha, agatanga ubunararibonye budasanzwe kandi bushimishije.”
Isabela Edson, inzobere mu by’abakozi akaba n’umuyobozi mukuru wa AGERH Consultoria, ashimangira akamaro ko gushora imari mu mahugurwa y’abakozi. Yagize ati: “Ibigo byinshi bitinya guhugura abakozi babyo bikababona bagenda, ariko se bigenda bite iyo bitabahuguye kandi bakagumaho? Kumva ko uri umwe mu bagize itsinda no guhuza umuco w’ikigo ni ingenzi kugira ngo itsinda rikomeze gukorana n’abandi,”.
Akamaro ko gutanga serivisi nziza ku bakiliya
Serivisi nziza ku bakiliya ni inkingi y'ingenzi yo kugira ngo ubucuruzi bugere ku ntsinzi. Ariko, amakosa akunze kugaragara ashobora kwangiza izina ry'ikirango. Inzobere muri Sebrae, Edleide Alves, araburira ko uburambe bubi bushobora gutuma abakiriya bava mu kazi kandi bukabyara kwamamaza nabi. Yagize ati: "Uretse gutakaza igurishwa, ikigo gishobora kwangirika izina ryacyo, kikangiza umubano wacyo n'abandi bakiliya."
Bitewe n'iki kibazo, biragaragara ko icyizere cy'abaguzi ari umutungo w'agaciro ugomba kuboneka buri munsi. Byaba binyuze mu buryo burambye, serivisi nziza, cyangwa umutekano w'ikoranabuhanga, amasosiyete yiyemeje gukorera mu mucyo no kuba indashyikirwa afite amahirwe menshi yo gukura no kugaragara ku isoko.
