Isoko ry’ubwiza n’amavuta yo kwisiga muri Brezili ryagaragaje iterambere rigaragara, aho ryiyongereyeho 5.8% mu kugurisha mu 2023, nk’uko imibare ituruka mu Ishyirahamwe ry’Abacuruzi b’Isuku, Amavuta n’Indashyikirwa zo muri Brezili (ABIHPEC) ibigaragaza. Biteganijwe ko uru rwego ruzagera kuri miliyari 33.14 z’amadolari y’Amerika mu 2024, aho biteganijwe ko ruzagera kuri miliyari 44.03 z’amadolari y’Amerika mu 2029, nk’uko ubushakashatsi bwakozwe na Mordor Intelligence bubigaragaza.
Kubera iterambere ryiza riri muri iri soko, Alva yashinzwe mu 2008 kugira ngo itange ibikoresho by’ubuvuzi bw’umuntu ku giti cye, bishingiye ku mahame y’ubuziranenge, ubuziranenge, imikorere myiza, n’inshingano. Nubwo yari ifite itandukaniro rigaragara ugereranyije n’ibindi bicuruzwa biri ku isoko, umwaka ushize yahuye n’imbogamizi zikomeye mu bucuruzi bwo kuri interineti, kuko yari mu cyiciro cy’irushanwa rikomeye aho abakinnyi bakomeye bigaruriye ikigo cyose.
Kugira ngo irusheho gutanga umusaruro kuri uru rubuga, Alva yahisemo gushaka ikigo cyihariye mu by’ubucuruzi bw’ibicuruzwa, ingamba zo kwamamaza zigamije kwamamaza ibicuruzwa mu buryo bugamije inyungu ku masoko, hagamijwe kongera ibicuruzwa aho ibicuruzwa bigurishwa. Ni muri ubwo buryo bahisemo ProfitlogiQ, ikigo cyihariye mu by’ubucuruzi bw’ibicuruzwa, cyihariye mu by’ikoranabuhanga binyuze mu buhanga bw’ubukorano.
Alexandre Luz, Umuyobozi Mukuru wa Alva, yagize ati: “Ubufatanye na ProfitlogiQ bwahinduye byinshi kuri Alva. Twashoboye gushyira mu bikorwa ingamba za 360° zitari zoroshye gusa, ahubwo zadufashije kugera ku bakiriya bashya no kugumana abasanzweho.”.
Ingamba zateguwe zibanda ku kongera ubumenyi ku kirango, kubona abakoresha bashya, no kwitegura ibirori by'ingenzi nka Black Friday. “Alva yari ifite ubushobozi bukomeye bwo gukura bwari bwarafunguwe; twarenze cyane aho iki kirango cyakoreraga mbere. Ibi byashobotse gusa binyuze mu gushyira mu bikorwa ingamba zihariye z'Itangazamakuru ry'Ubucuruzi. Intego yacu ntiyari iyo kongera gusa ibicuruzwa ahubwo yari no kwemeza ko iki kirango kigira inyungu nini ku ishoramari,” ibi ni ibyatangajwe na Alexandra Avelar, Umuyobozi w'Igihugu muri Brezili muri ProfitlogiQ.
Ibisubizo byari bitangaje. Ugereranyije igihe cyabanjirije iki, Kanama 2023, n'Ugushyingo 2023, muri Black Friday, Alva yabonye ko ibicuruzwa byayo byiyongera inshuro 56 naho umubare w'ibicuruzwa byiyongera inshuro 70. Mu gihe cyo kwiyamamaza, ikirango cyagaragaye nk'icyagurishijwe cyane mu cyiciro cya deodorant, gihanganye neza n'ibigo binini bisanzwe ku isoko. Cyanagaragaje ukwiyongera inshuro 22 mu kugurisha ibicuruzwa ndetse n'izamuka rya ROAS (Gusubiza ku byakoreshejwe ku matangazo) rya 183%. Byongeye kandi, ikiguzi kuri buri guhindura ibicuruzwa cyagabanutseho 53%, bigaragaza akamaro k'ingamba zafashwe. Muri Prime Week (icyumweru cy'ingenzi cya Amazon cyo kwamamaza), ibyavuye mu bushakashatsi byarenze Black Friday 2023, aho ikirango cyongeye kwigaragaza nk'icya mbere muri iki cyiciro, bigaragaza ko ikirango kigifite inzira ndende yo gutera imbere.
Hashingiwe kuri ibi bisubizo, Alva irateganya gukomeza kwagura ibikorwa byayo byo mu itangazamakuru. Iyi sosiyete yamaze kwitegura gutangiza ibikorwa byayo na Amazon DSP kandi yiteze gutangiza imirongo mishya y'ibicuruzwa, harimo umurongo w'abana n'umurongo wo kurinda izuba. Muri uyu mwaka, Alva izongera kubyaza umusaruro ibihe bya Black Friday, ndetse n'ibyitezweho byinshi kurushaho.
“Intsinzi twagezeho kugeza ubu ni intangiriro gusa. Twishimiye kuvumbura amahirwe mashya no gukomeza gukura mu itangazamakuru ricuruza ibicuruzwa tubifashijwemo na ProfitlogiQ,” Alexandre Luz arasoza.
