Muri Kanama, ikimenyetso cy’ibikorwa by’ubucuruzi cya Serasa Experian cyagabanutseho 0.9%, kikaba ari cyo kintu kibi cyane cyabayeho muri uyu mwaka kugeza ubu. Umuhanga mu by’ubukungu muri Serasa Experian, Luiz Rabi, avuga ko nubwo hari igabanuka rito mu mezi ashize, ibibazo by’ubukungu n’izamuka ry’ifaranga ugereranyije n’ifaranga nyaryo biri gutera umwuka wo kwitonda, bigatuma abaguzi n’ibigo by’ubucuruzi bahagarika amafaranga menshi akoreshwa. Reba itandukaniro rya buri kwezi mu mezi 12 ashize mu mbonerahamwe iri hepfo:
Rabi yongeraho ko, "iyi mimerere yose ituma abaguzi bagira ubushishozi ku bijyanye no gukoresha amafaranga, bigatuma bigorana kubyitwaramo."
Muri Kanama, hakurikijwe itandukaniro rya buri kwezi, iki gipimo cyagabanyijwemo ubwiyongere mu nzego za "Lishe n'Amavuta" (0.9%) na "Ibikoresho by'Ubwubatsi" (1.6%) no kugabanuka mu zindi enye, aho igabanuka ryigaragaza cyane mu "Supermarkets, Hypermarkets na Food and Beverages" (-0.7%). Reba amakuru yose ari ku mbonerahamwe iri hepfo:
Impinduka z'umwaka
Urebye ihindagurika ry’umwaka ku wundi, habayeho ukwiyongera kwa 2.2%, nubwo byari umubare mwiza, ariko byari byoroshye kurusha ibindi mu mwaka. Ibyiciro byose by’ubucuruzi bw’umubiri bwo muri Brezili, aho "Amavuta n’Amavuta" byagaragaye cyane (9.1%), nabyo byagaragaje ukwiyongera. Reba hepfo ihindagurika ry’umwaka ku mwaka ry’ikimenyetso hamwe n’amakuru y’amateka y’amezi 12 ashize n’isesengura ry’urwego:
Uburyo bwo gukora
Ikimenyetso cy’ibikorwa byo mu bucuruzi cya Serasa Experian cyubatswe gusa uhereye ku mubare w’ibibazo bya buri kwezi bikorwa n’ibigo by’ubucuruzi bigera ku 6.000 kugeza kuri database ya Serasa Experian. Ibi bibazo bitunganywa hakoreshejwe uburyo bwa “granden mean”, aho 20% by’igabanuka ry’izamuka ry’ibiciro rya buri kwezi kuri buri kigo cy’ubucuruzi muri buri gice cy’ubucuruzi cyasuzumwe. Kugira ngo habeho uruhererekane rw’ikimenyetso cy’ibikorwa byo mu bucuruzi cya Serasa Experian, igipimo cy’izamuka ry’ibiciro kuri buri gice cy’ubucuruzi gipimwa n’uburemere bwabyo mu bushakashatsi bwa buri kwezi bwa IBGE ku bucuruzi bw’ubucuruzi bw’ubucuruzi - Extended Retail, hakurikijwe ivugurura ryabwo ry’uburyo.
Serasa Experian
Serasa Experian ni yo sosiyete ya mbere kandi nini ya Datatech muri Brezili. Ni ikigo gikomeye mu gutanga ibisubizo by'ubutasi ku bijyanye no gusesengura ibyago n'amahirwe, cyibanda ku ngendo zo gutanga inguzanyo, kwemeza, no gukumira uburiganya. Hamwe n'ikoranabuhanga rigezweho, udushya, n'abahanga bakomeye, ihindura uburyo bwo kumenya ingaruka mbi mu gufata icyemezo cyiza, igafasha abantu kugera ku nzozi zabo no kugera ku bigo by'ingeri zose n'inzego zose gutera imbere.
Serasa yashinzwe mu 1968, yabaye igice cya Experian Company mu 2007, ikigo mpuzamahanga gifite icyicaro gikuru i Londres. Kuri ubu, ikora ibibazo birenga miliyoni 6.5 ku munsi ku bijyanye n'ubucuruzi n'abaguzi kandi ikarinda ibikorwa by'ubucuruzi birenga miliyari 2.2 buri mwaka.
Iha abaguzi ubumenyi mu by'imari, yorohereza kubona inguzanyo zikwiye. Ifasha amasosiyete y'ingeri zose n'amatsinda gufata ibyemezo byiza ku mpande zitandukanye, harimo: gushaka abakiriya bashya, gucunga abakiriya bashya neza, gutanga inguzanyo cyangwa kugurisha ku nguzanyo mu buryo bwizewe, kubahiriza amahame ya ESG, kwemeza abakiriya babo no gukumira uburiganya, no gukusanya amafaranga mu gihe gikwiye nta ngaruka ku mubano.
Mu rwego rwo guhanga ahazaza heza kuri bose binyuze mu kwagura amahirwe ku bantu n'ibigo, iha imbaraga abantu mu ikoranabuhanga kandi igateza imbere ubucuruzi buto n'ibigo bishya bifite ingaruka ku mibereho myiza binyuze muri gahunda zayo z'ubuntu. Ifatwa nk'ikigo cya LinkedIn Top kandi ni imwe mu bigo byiza gukoreramo, yemewe na GPTW. Ni kandi ikigo gitanga serivisi nziza kurusha ibindi mu gihugu, cyemewe n'igihembo cya Valor Inovação Brasil.
