Eu Entrego yiteze ko ingano y'ibicuruzwa izazamukaho 30% ku wa gatanu w'umweru wa 2024. Kuwa gatanu w'umweru, uteganijwe ku ya 29 Ugushyingo, witezweho kugera kuri miliyari 7.93 z'amadorari y'Amerika mu bucuruzi bw'ikoranabuhanga, bingana na miliyari 7.2 z'amadorari y'Amerika mu 2023. Iki cyegeranyo gituruka ku Ishyirahamwe ry'Ubucuruzi bw'Ikoranabuhanga ryo muri Brezili (ABComm), risuzuma igihe kuva mu ntangiriro z'icyumweru cy'uwa gatanu w'umweru kugeza kuwa mbere w'icyumweru, tariki ya 2 Ukuboza. Muri uyu mwaka, agaciro k'igura ryitezwe kuzamuka kagera kuri miliyoni 738 z'amadorari y'Amerika, aho hateganijwe ko hazabaho amadorari miliyoni 10.7 mu gihe cy'iki gikorwa. Ugereranije, muri 2023, agaciro k'igura ry'ikigereranyo kari miliyoni 7.5 z'amadorari y'Amerika, kandi umubare wose w'amadorari y'Amerika wageze kuri miliyoni 10.2.
Igitekerezo ni uko, mu cyumweru cy'iki gikorwa, hiyongereyeho ibyo abantu bagura bisanzwe, ubucuruzi bwo kuri interineti buzagera kuri miliyari 11.63 z'amadorari y'Amerika, agaciro kari hejuru y'inshuro eshatu ugereranyije n'icyumweru gisanzwe cyo kugurisha kuri interineti.
Uretse ibyiciro by'ingenzi, nka Electronics, Home Appliances, and Fashion, ishami ry'Ubwiza n'Ubuzima riri mu byazamutse cyane mu bijyanye n'ubwinshi bw'abashakisha mu mezi ashize. Mauricio Salvador, perezida wa ABComm, yagize ati: “Twiteze ko Black Friday y'uyu mwaka izarenga ibyo abantu bari biteze hamwe n'abaguzi benshi. Ibi bigaragaza icyizere cy'ibyo ibirori bitanga.”.
Kugira ngo inyungu irusheho kwiyongera, ABComm itanga inama ko abacuruzi bakoresha imiyoboro ya interineti yishyurwa, imbuga nkoranyambaga, kwamamaza kuri email, n'ubutumwa bwa WhatsApp, hamwe n'izindi ngamba zo kwamamaza no kugurisha ibicuruzwa. Ariko, igihembwe cyo kugurisha nacyo gitera impungenge ku buriganya bushobora kubaho. Uyu muryango, ku bufatanye n'inzobere mu isoko, ushimangira ko abaguzi bagomba kwitondera ibiciro biri hasi cyane kandi bagashyira imbere imbuga za interineti zizewe.
Salvador asoza agira ati: “Twizeye ko uyu mwaka wa Black Friday uzaba mwiza, bigaragaza imbaraga z’ubucuruzi bwo kuri interineti n’ubushake bw’abaguzi bwo kubyaza umusaruro ibyo batanga.”.
Eu Entrego yiteze ko ubwiyongere bwa 30% bw'umubare w'ibicuruzwa bizagurishwa kuri Black Friday 2024
Eu Entrego iteganya ko ubwiyongere bwa 30% mu gutanga ibicuruzwa muri iki gihe ugereranije no mu 2023. Iyi sosiyete yizeye ko urwego rw'imyenda n'ibikoresho by'ikoranabuhanga bizaba ari byo by'ingenzi mu gihe cy'ubucuruzi.
Imyiteguro yatangiye amezi menshi mbere y’uko ibikorwa bitangira. Abahanga mu ikoranabuhanga bakurikirana amakuru ya platform buri munsi kandi bagakorana n’ishami rishinzwe ibikorwa kugira ngo bamenye aho bagomba kunoza ibikorwa, bakareba ko ibikorwa birushaho kuba byiza mu gihe cy’ubukene bwinshi.
Iyi kompanyi yashyizeho sisitemu yihariye ikoresha algorithm ishingiye ku bwenge bw’ubukorano (AI) n’ahantu nyaburanga, ikaba ari yo yonyine iri ku isoko ishobora kunoza inzira mu gihe nyacyo, ikoresheje isesengura ry’amakuru ahora avugururwa. Ibi bituma inzira zigenda neza kurushaho, hazirikanwa ibintu bihindagurika nko mu muhanda, ikirere, n’ihindagurika ry’ibikenewe. Guteza imbere no kubungabunga sisitemu imbere bituma habaho ubworoherane bukenewe bwo guhindura imikorere yayo hakurikijwe ibikenewe byihutirwa, nko mu bihe by’umwaka.
Eu Entrego, ikigo cy’ikoranabuhanga gihuza abacuruzi n’umuyoboro munini w’abatwara ibicuruzwa bigenga muri Brezili, cyarangije kohereza ibicuruzwa miliyoni 12 mu gice cya mbere cya 2024. Nk’uko byatangajwe n’umuyobozi mukuru akaba n’umwe mu bashinze Vinicius Pessin, ikigo gifite abatwara ibicuruzwa barenga miliyoni imwe mu gihugu hose.
“Uburyo bwacu bwihariye, bushingiye ku bwenge bw’ubukorano, butuma dushobora kunoza inzira mu buryo bugezweho, butuma dutanga serivisi nziza kandi ikora neza, ndetse no mu gihe cy’ubukene bwinshi nka Black Friday. Twizeye ko imbaraga zacu zizagira umusaruro udasanzwe muri iki gitabo,” Pessin aragira ati.
