Mu isoko aho WhatsApp yabaye umuyoboro w’ibanze w’imibanire hagati y’abaguzi n’ibirango muri Brezili, ikaba ari yo ikundwa n’abaguzi icyenda muri icumi, HelenaCRM – urubuga rw’ibiganiro ruhuza CRM, serivisi ku bakiliya, n’ikoranabuhanga binyuze kuri WhatsApp – itangaza ko izatangizwa bushya.
Tekereza igikorwa gishyigikiwe n'ingabo z'ubutasi bw'ubukorano. Noneho tekereza guhuza aba bakozi bose vuba, neza kandi mu buryo bunoze. Iyi ni yo mitekerereze itangiye kwiyongera mu bijyanye no gutanga serivisi ku bakiliya, kugurisha, no mu ngamba z'imibanire y'ibigo, hamwe n'ubushobozi bwo guhuza abakozi benshi.
Ni muri urwo rwego Helena yashyizeho Umuyobozi w’Ubutabera. Uru rwego rushya rw’ubutasi rwateguwe kugira ngo ruhuze abakozi benshi mu gikorwa kimwe gikubiyemo serivisi ku bakiliya, ubucuruzi, no gucunga imibanire.
Guilherme Rocha, washinze ikigo akaba n'umuyobozi mukuru, asobanura ko, aho kwishingikiriza ku mukozi umwe ugerageza gukora byose, ikoranabuhanga rishya rikora nk'umuhuza w'ubwenge. “Umuyobozi w’ubuhanga mu bya AI asesengura buri butumwa bw'umukiriya, akumva imiterere y'ikiganiro, kandi agafata icyemezo, mu gihe nyacyo, umukozi w’ubuhanga mu bya AI agomba gukemura icyo kibazo, byaba ari ukugurisha, inkunga, kwishyuza, gahunda, cyangwa kugumana. Kandi, iyo bibaye ngombwa, Umuyobozi w’ubuhanga akongera uburyo bwo kuganira n’umuntu, akareba ko ibintu bigoye bitazagwa mu mikorere yikora.”
Mu by’ukuri, ibi bihindura serivisi ku bakiliya mu buryo bugaragara nk’ubucuruzi nyakuri, aho abahanga batandukanye bakorera hamwe bayobowe n’ubuyobozi bukuru, ibyo bikaba byarabaye ingenzi kuko amasosiyete yatangiye gukorana n’abakozi benshi cyangwa amagana icyarimwe, nk’uko byagaragajwe na Guilherme Rocha.
Iyi porogaramu itangiye mu gihe ikoreshwa ry’imiyoboro ya elegitoroniki ryarushijeho kwiyongera mu gihugu. Nk’uko Statista ibivuga, WhatsApp isanzwe iboneka kuri telefoni zigezweho hafi ya zose zo muri Brezili, aho abantu barenga miliyoni 140 bayikoresha, ibi bikaba ari byo bituma iba urubuga nyamukuru hagati y’amasosiyete n’abaguzi. Nk’uko raporo z’isoko zibigaragaza kuri AI muri Serivisi ishinzwe abakiriyazibigaragaza, hafi 80% by’amasosiyete ku isi yose arimo gukoresha cyangwa ateganya gukoresha ubwenge bw’ubukorano muri serivisi ishinzwe abakiriya bitarenze umwaka wa 2026.
Muri icyo gihe, ubushakashatsi ku isoko bwerekana ko ibikorwa bikoresha abakozi b’inzobere bishobora kugabanya ibiciro kugeza kuri 30%, hiyongereyeho kwihutisha ibisubizo no kongera umubare w’abahindura imikorere.
Rocha agira ati: “Turimo kuvuga ku buryo bushya bwo gucunga serivisi ku bakiliya, bushobora gusobanura imigambi, gusaranganya imirimo mu bakozi babigize umwuga, no kwemeza ko buri gikorwa gikurikiza inzira nziza ishoboka, haba mu buhanga bwo gukora imibonano mpuzabitsina cyangwa abantu.”.
Nk’uko abivuga, Umuyobozi wa HelenaCRM akora nk'ubwonko bw'imikorere. Ihujwe na CRM, isobanura buri butumwa buje, igasuzuma intambwe y'urugendo rw'umukiriya, kandi igafata icyemezo, mu gihe nyacyo, cy'uko ikomeza. Muri icyo kiganiro, umukiriya ashobora kuvugana n'umukozi ushinzwe kugurisha, hanyuma akajyanwa ku mukozi ushinzwe gutanga ubufasha, hanyuma akajyanwa ku mukozi ushinzwe gukusanya cyangwa gutanga gahunda, byose nta kuntu byahinduka mu buryo bwa tekiniki.
“Umugenzuzi ni we ugenzura ko serivisi ikora neza, agatanga imiterere ku itsinda ry’abakozi,” Rocha arasobanura. “Umugenzuzi ni we ugenzura ko serivisi ikora neza, agakomeza imiterere y’itsinda ry’abakozi. Ashyiraho imiyoborere, gushyira imbere ibikorwa, n’ubuhanga. Ni we uhindura abakozi benshi batatanye mu bikorwa nyabyo,” yongeraho.
Iyo AI ibonye ikibazo gikomeye, ibiganiro bigoye, cyangwa ikindi kintu kidasanzwe, Umuyobozi yimurira ikiganiro ku muntu uhagarariye, ufite imiterere yose ishingiye kuri CRM.
Mu by’ukuri, iki ni ikintu gikomeye gitandukanya HelenaCRM: abakozi basanzwe bashyizwe mu bikorwa. Birashoboka gukora, guhindura, no kuvugurura imirima n’inyandiko mu gihe cy’ibiganiro, ndetse no gutangiza uburyo bwo guhuza n’izindi sisitemu nka ERPs, urubuga rw’imari, sisitemu yo kwishyuza, cyangwa gahunda y’igihe nyacyo. Umuyobozi Mukuru yagize ati: "AI yacu ntivuga gusa, irakora." Iyo umukiriya asabye kopi ebyiri, umukozi ntasubiza akoresheje ubutumwa bugufi: ashakisha, akora, yohereza, kandi avugurura CRM. Ibi bihindura burundu umusaruro.".
Umuyobozi Mukuru wa Helena akomeza asobanura ko ubu buryo - abakozi bihariye bahujwe n'umuyobozi - bwitwa ku isoko "ibigo by'abahuza ba AI," kimwe mu bintu bikomeye ku isi mu ikoranabuhanga ry'ibigo. Aho gukoresha AI rusange, amasosiyete ubu arimo gukoresha amatsinda yuzuye kandi yihariye mu by'ikoranabuhanga yo kugurisha, gushyigikira, gukusanya, kubika, na serivisi nyuma yo kugurisha, byose bikorwa mu buryo bwikora kandi buhujwe.
“Icyo turimo gutangiza ubu ni ibikorwa remezo kuri ibi,” Rocha agira ati. “Badafite Umuyobozi, abakozi bahindutse ibigo byigenga. Bagize umwe, babaye ikigo cy’ikoranabuhanga gikora amasaha 24 ku munsi.” Nk’uko Gartner abivuga, bitarenze 20% by’umubare wa serivisi bizaba bicunzwe n’ibikoresho byikora bikorana neza na sisitemu zo gufasha.
Byongeye kandi, uru rubuga ruhuza n'indimi zitandukanye, nka GPT-40 na Anthropic, biha amasosiyete ubwisanzure bwo guhitamo ikoranabuhanga rijyanye neza n'ikoreshwa rya buri kibazo.
Muri HelenaCRM, ubu buryo busanzwe bukoreshwa mu gutanga impamyabumenyi z’ubuyobozi bw’ubwenge; gutegura gahunda y’ibikorwa n’inama mu buryo bwikora; gutanga inyemezabwishyu no kuganira ku byakozwe mbere; gusubiza ibiciro ku gikapu no ku byifuzo; ubushakashatsi ku byishimo no gutanga ibitekerezo; no kubika abakiriya no kongera kubakoresha. Byose byanditswe, bitegurwa, kandi bishobora gushyirwa mu bikorwa muri CRM.
