Imiterere y'ubucuruzi irimo kuvugurura uko abaguzi barushaho kugenda barushaho kugendana. Gukoresha ibikoresho ntibigarukira gusa ku guhaha kuri interineti, ahubwo bigira ingaruka zikomeye ku bunararibonye mu maduka asanzwe. Dukurikije ubushakashatsi bwakozwe na Salesforce, bwasuzumye imyitwarire y'abaguzi barenga miliyoni 300 mu bihugu 37, 72% byabo bakoresha ibikoresho byabo bigendanwa mu gihe bagura imbonankubone.
Ubushakashatsi kandi bugaragaza ko telefoni zigendanwa na tableti byagaragaye nk'udushya duto cyane mu bucuruzi kuva aho ubucuruzi bwa elegitoroniki butangiriye mu myaka ya 1990. Ibi bigaragaza ko ibi bikoresho bigira ingaruka ku bucuruzi bwa elegitoroniki gusa, ahubwo bigira uruhare runini mu guhaha mu maduka.
Nk’uko Andrei Dias, umuyobozi ushinzwe ubucuruzi muri Nexaas , ikigo cy’ikoranabuhanga mu bucuruzi cyihariye mu gutanga ibisubizo ku bucuruzi, ibikorwa bizwi nka "showrooming" na "webrooming" bimaze kuba ibisanzwe muri uru rwego. Showrooming ikubiyemo kugenzura ibiciro, gusoma isuzuma ry’ibicuruzwa, ndetse no kugura ibintu mu maduka yo kuri interineti mu gihe abakiriya baba banyura mu nzira z’iduka risanzwe.
Ku rundi ruhande, icyitwa "kwinjira mu nzu y'imbuga" cyangwa "ubushakashatsi mbere yo kugura" bivuga imyitwarire yo gukora ubushakashatsi ku makuru n'ibitekerezo ku bintu mbere yo kujya mu maduka no kubigura. Iyi miterere ishyira igitutu ku bacuruzi, ibasaba gutanga ubunararibonye budasanzwe mu maduka afatika no gukomeza guhangana kwabo mu gihe hari ibyo batanga kuri interineti.
“Izi ngero ebyiri ziratandukanye; wenda abantu bake bazizi mu mazina, ariko nta gushidikanya ko buri wese yazikoze. Mbere y’igihe cy’ikoranabuhanga, gukora ubushakashatsi ku biciro no kubaza inshuti ibitekerezo byabo byari bifite akamaro. Ariko ubu, ushobora kubikora uri aho ari ho hose, ndetse no ku murongo wo kwishyura,” uyu ni ko impuguke ibivuga.
Ariko, bene iyo mikorere ifunguye amahirwe yo guhanga udushya. Abacuruzi b’abahanga bakoresha ikoranabuhanga rya telefoni zigendanwa kugira ngo bongere ubunararibonye bw’abakiriya, batanga porogaramu zorohereza abasura ububiko, batanga porogaramu zihariye, ndetse zigatuma bishyura kuri telefoni zigendanwa. Utu dushya ntitwongerera gusa ibyishimo by’abakiriya ahubwo tunakusanya amakuru y’agaciro ashobora gukoreshwa mu kunoza ingamba zo kugurisha no kwamamaza.
“Icyemezo cyo gutsinda mu bucuruzi bw’ejo hazaza kizaba ubushobozi bwo kwakira ingendo no kumenyera ibyo abaguzi bakunda bihora bihinduka. Hariho umwanya munini wo gusuzuma no gukoresha mu rwego rwo gushyigikira ubucuruzi,” uyu muyobozi arasoza.
