US Media, ikigo gikomeye mu gutanga ibisubizo ku itangazamakuru muri Amerika, yaguriye ubuyobozi bwayo mu bucuruzi muri Brezili ubwo Celso David na Danilo Cordeiro. Uwa mbere atangira kuyobora Vevo Ads Sales Director - Brazil, ushinzwe kuyobora ibikorwa by'ubucuruzi bya Vevo muri icyo gihugu, mu gihe uwa kabiri azakora nk'Umuyobozi ushinzwe ubucuruzi na Cencosud Sales & Partnerships - Brazil, ayobora ubufatanye bw'iyi sosiyete na Cencosud Media. Izi nshingano zishimangira ingamba za US Media zo kwihutisha iterambere ry'abafatanyabikorwa bayo babiri bakomeye no guhuza ubwitabire bwayo ku masoko y'amashusho n'amashusho meza.
Kubera uburambe bw'imyaka hafi 20 mu itangazamakuru, kwamamaza no guteza imbere ubucuruzi, Celso David yiboneye intambwe zitandukanye z'impinduka z'uru rwego, kuva kuri televiziyo kugeza ku kwaguka kw'itangazamakuru rya elegitoroniki no kuri televiziyo. Nyuma yo gukora muri SBT na Record, uyu muyobozi afata ingamba zo gukomeza ubucuruzi bwa Vevo muri Brezili, guteza imbere imishinga ijyanye n'ibyo abamamaza bakeneye, no kwagura ikoreshwa ry'umuziki nk'uburyo bwo guhuza ibigo n'abaguzi.
Celso David agira ati: “Hamwe n’umupira w’amaguru, umuziki ni umwe mu moko make y’ibirimo ushobora gukurura abantu babarirwa muri za miriyoni icyarimwe. Uhuza, utera amarangamutima, kandi ugatanga amahirwe adasanzwe ku bigo byo kwegera ababireba. Mbona ubushobozi bunini bwo kwegereza abamamaza n’ibigo kwegera iyi si binyuze muri Vevo.”.
Danilo Cordeiro, ku ruhande rwe, yubatse umwuga we mu bijyanye no guteza imbere ubucuruzi, kwamamaza ubucuruzi, n'itangazamakuru ricuruza ubucuruzi, ahuza ibigo, n'abacuruzi binyuze mu ngamba zishingiye ku makuru. Afite uburambe muri MegaMidia na GPA, imbogamizi nyamukuru y'umuyobozi izaba ari uguhuza Cencosud Media nk'icyitegererezo ku isoko rya Brezili, ashyiraho imikoranire y'ubucuruzi irambye no kwagura urwego rw'ibikorwa n'abamamaza ibicuruzwa basanzwe n'abatari basanzwe.
“Ndashaka gutanga umusanzu mu guhuza Cencosud Media nk'imwe mu mfashanyigisho zikomeye mu Itangazamakuru ry’Ubucuruzi muri Brezili, kwagura umubano n'ibigo n'abamamaza no kwerekana ubushobozi bw'abayigana babishoboye ku birango bitandukanye,” nk'uko Danilo Cordeiro abigaragaza.
Itangazamakuru rya Amerika ryagiye ryongera ubwinshi bw’abasohora ibitabo ku isi no gushora imari mu gikorwa cyihariye, gishobora guhuza umutungo w’abafatanyabikorwa bacyo n’ibyo ibigo n’ibigo bikeneye mu gace runaka.
Carolina Tuttoilmondo, Visi Perezida ushinzwe ubucuruzi muri US Media muri Brazil, yagize ati: “Celso na Danilo barimo kwishyira hamwe kugira ngo bashimangire ingamba ebyiri muri US Media. Dukurikije ubunararibonye bwabo, twizeye ko bazagura ubushobozi bwa Vevo na Cencosud Media muri Brezili, bityo twegereze abafatanyabikorwa bacu ku isoko ry’ubucuruzi.”.
