Gushinga iduka kuva ku busa mu minsi mike gusa, guhuza ibikoresho bifatika n'ibigezweho, guhugura abakozi kuri sisitemu nshya, no kwemeza serivisi zihuse mu gihe cy'ibirori by'abantu benshi. Iki ni cyo kibazo gihura n'ibigo byishingikiriza ku maduka agezweho, ibigo by'ubucuruzi by'agateganyo, n'amaduka y'ibitekerezo nk'umuyoboro wo gushishikariza abakiriya kwitabira.
FILA yabonye igisubizo cy'iki kibazo muri Rio Open 2026. Mu minsi icyenda y'irushanwa, iki kigo cyayoboye iduka ryacyo ryemewe muri iri rushanwa gifite sisitemu yo gucunga 100% ishingiye ku bicu - Myrp Enterprise - yagifashije gufungura ibitabo by'amafaranga, kugenzura ububiko, no kwandika ibyagurishijwe mu gihe nyacyo nta porogaramu iyo ari yo yose ishyizwe kuri imashini. Byasabaga gusa gukoresha interineti.
Guteranya byihuse nta kwirengagiza kugenzura
Akamaro gakomeye ka sisitemu zishingiye ku bicu mu bikorwa by'agateganyo ni ukutagira ibikorwa remezo bikomeye. Nta mpamvu yo gukoresha seriveri zo mu gace, ibyuma bigoye gushyiramo, cyangwa abatekinisiye bakorera aho bakorera. Imikorere ya FILA yateguwe vuba kandi ikora neza ndetse no mu gihe cy'irushanwa, kugabanya umurongo w'abakoraga kandi bikihutisha serivisi.
Adriana Negrão Magalhães David, Umuyobozi ushinzwe iyamamazabikorwa muri FILA Brezili, agira ati: “Kuba muri iki gikorwa birenga kure ibyo kugaragara: ni ukugira ngo twubake umubano n’abaguzi kandi dukomeze ububasha bwacu muri iki cyiciro.”.
Ibisubizo bishimangira ingamba: ibicuruzwa mu rwego rw'abagore byiyongereyeho 11% ugereranije n'igihe nk'icyo mu 2025, mu gihe ibyashyizwe ahagaragara n'abagabo byarenze izamuka rya 25% ugereranije n'umwaka ushize.
Agasanduku katagira iherezo: iduka risanzwe rigurisha ibyo ridafite mu bubiko
Indi mbogamizi isanzwe ku maduka acuruza ibicuruzwa bishya ni ububiko buke. Kubera ko ahantu hagabanutse kandi ibicuruzwa bivanze bike, ni ibisanzwe ko abaguzi batabona ibicuruzwa bashaka—maze igurishwa rirabura.
Guhuza ibintu bifatika n'ibigezweho bya Myrp Enterprise byagezweho hifashishijwe igitekerezo cy'"ububiko butagira umupaka": abaguzi batashoboraga kubona ikintu kiri muri Rio Open shop bashoboraga kukigura aho ngaho bagahitamo kukigeza iwabo.
Tiberio Cesar Valcanaia, umuyobozi ushinzwe tekiniki n'ubucuruzi muri Myrp, asobanura ko igitekerezo ari icyo: koroshya ibikorwa by'ubucuruzi mu buryo bw'agateganyo - amaduka afunguye, amaduka agezweho, n'amaduka y'ibitekerezo.
Yagize ati: “Kugira igisubizo gihuza neza iduka risanzwe n’imiyoboro ya elegitoroniki muri iki gihe bivuze gutanga uburambe bwo guhaha mu buryo buboneye. Umuguzi wa none ntakibona umupaka hagati y’ibiri kuri interineti cyangwa imbonankubone - bashaka uburyo bworoshye, kwihuta, no gukorera mu mucyo ahantu hose baganira. Ibi birushaho kunoza uburambe bwo guhaha kandi bigabanya inzitizi mu kugurisha.”.
FILA isanzwe ikoresha ubu buryo mu zindi gahunda zitari Rio Open, nka FILA Marathon na House of Racer.
