Ese koko ikigo cyawe kirimo gukoresha ubushobozi bwose bw'imiyoboro y'itumanaho ku isoko kugira ngo gikomeze umubano n'abakiriya bacyo? Mu gihe umuvuduko n'uburyo bwo guhindura amakuru birushaho guha agaciro abaguzi, ikibazo ni ukubaho no kuboneka binyuze mu miyoboro wifuza y'abakiriya bawe, ukareba serivisi nziza kandi zikorana - ikintu, bitewe n'amahitamo menshi, gishobora kugerwaho no kunozwa kuri WhatsApp.
Amakuru yashyizwe kuri telefoni zigendanwa zo muri Brezili zirenga 98%, nk'uko Wapikit yabitangaje, uru rubuga rwamaze igihe kirekire rutakiba igikoresho cyo kuganira gusa, ruhinduka ihuriro rishobora guhindura umubano hagati y'amasosiyete n'abaguzi. Muri iki gihe, ni umuyoboro utanga umuvuduko, uburyo bwo gukorana n'abandi, kandi ukaba ukoreshwa cyane haba mu gutanga serivisi ku bakiriya ndetse no mu bikorwa byo kwamamaza no kugurisha.
Nk’uko Wapikit ibivuga, 79% by’abakoresha iyi porogaramu bamaze gukoresha iyi porogaramu mu kuvugana n’ibigo, naho 62% bamaze kugura ibicuruzwa binyuze kuri iyi porogaramu. Bivugwa kandi ko 96% by’ibigo byo mu gihugu bikoresha WhatsApp nk’umuyoboro wabyo w’ingenzi utanga serivisi ku bakiliya, naho 86% by’abakora mu bucuruzi, ni bwo buryo bw’ibanze bwo kuvugana n’abakiriya n’abayobozi. Kandi nta mpamvu nyinshi zihari zo gushyigikira ko ikunzwe cyane.
Nk’uko bivugwa n’isoko rimwe, igipimo cy’ubusabe bw’ubutumwa bwaryo kiri hafi 98%, kikaba kiruta kure izindi nzira zisanzwe nka email. Kubera imikorere yaryo ishoboka kandi ihindagurika, uru rubuga rutanga inzira idasanzwe yo kubaka ubufatanye, icyizere, n’ubudahemuka binyuze mu butumwa bwihariye bujyanye n’ibyo buri mukiriya akeneye n’imiterere ye - ikintu gikomeye gitandukanya ibintu byiza. Ibi biterwa nuko, nk’uko byagaragajwe n’ubundi bushakashatsi bwa Emplifi, 63% by’abakoresha bahagarika gukoresha ibicuruzwa cyangwa serivisi biva ku kirango baba abakiriya babo b’indahemuka mu gihe baba bafite uburambe bumwe bubi.
Itumanaho rizirikana izina ry'umukiriya, amateka ye yo kuvugana n'abandi, n'imyitwarire ye mu kugura, bigaragaza ko ikigo cyitayeho kandi cyitaye ku bandi, bigafasha mu gukomeza umubano n'ikirango, mu gihe ubutumwa bukonje kandi burenze urugero budakurikiza inyungu za buri muntu, byangiza izina rye n'iterambere rye. Ibintu, nubwo bizwi cyane ku isoko, biracyangiza ireme rya serivisi z'ibigo byinshi.
Imiterere idasobanutse y’imikoranire ikoresha ikoranabuhanga, gutinda mu gusubiza, no kudakomeza gukurikirana serivisi z’abakiriya ni imbogamizi zikomeye ku bigo byinshi, ahanini bitewe no kubura ishoramari mu bikoresho by’ikoranabuhanga byubaka ikoranabuhanga byemeza ko uburyo bwo guhuza serivisi n’uburyo bwo gucunga abakiriya bukoreshwa, kugira ngo bitange uburambe bunoze kandi bwihariye.
Kugira ngo WhatsApp ibe umuyoboro mwiza mu rugendo rw'abakiriya, ni ngombwa kuzirikana ibintu byinshi mu gihe utegura ingamba zawe, nko kwihuta no gusobanukirwa neza ibisubizo, imvugo ijyanye n'imiterere y'ikirango, gukoresha neza ikoranabuhanga, guhuza na database, no kubahiriza amabwiriza ya Meta - bitewe nuko bubahiriza cyane uburyo bwo gucunga urujya n'uruza rw'abantu kuri uyu muyoboro kugira ngo bitagira ingaruka mbi ku bunararibonye bw'umuntu uwo ari we wese.
Irinde, uko byagenda kose, kohereza ubutumwa burenze urugero, bushobora gusobanurwa nk'ubutumwa bwa spam, kwangiza isura y'ikigo, kandi, mu bihe bibi cyane, bigatuma konti ifungwa. Huza umuyoboro n'ibindi bisubizo bitera uburambe busesuye kandi bukungahaye, kandi bigatuma ingendo zose zirangira muri porogaramu ubwayo, nko gukoresha utubuto two kwishyura mu buryo butaziguye mu kiganiro.
Guhuza kwayo n'izindi nyunganizi nka CRM, urubuga rwo kwamamaza rwikora, sisitemu zo kwishyura, ibikoresho byo gusesengura, n'inzira zo gusubira inyuma nabyo ni ingenzi mu kongera imikorere myiza y'ibikorwa byawe byo kwamamaza, harimo uburyo bwo kohereza ubutumwa kuri RCS, SMS, cyangwa serivisi ku bakiriya, bigatuma itumanaho rikomeza ndetse no mu bihe byo gutsindwa kw'ibyo gutanga.
WhatsApp irenga uruhare rwa porogaramu yoroshye yo kohereza ubutumwa kugira ngo ibe inkingi ikomeye mu kubaka umubano ukomeye hagati y’ibigo n’abaguzi, ikabasha kunoza serivisi zihabwa abakiriya, gutuma itumanaho rikorwa neza, no gutuma imikoranire irushaho kuba myiza. Gushora imari muri yo mu buryo bw’ubwenge bizatanga umubano nyawo hagati y’impande zombi, bibe umuyoboro w’ingenzi wo kunoza ubunararibonye bw’abakiriya, bityo bikazamura umusaruro w’ikirango.
