Amakarita yo gucuruza, imyenda mito, imyenda ya kera y'umupira w'amaguru, ibitabo by'inkuru zishushanyije, n'ibindi bikoresho byo gukusanya ni bimwe mu bigize isoko rikomeje kwaguka muri Brezili no ku isi yose. Uko ibikorwa byinshi bigenda birushaho kwiyongera mu ikoranabuhanga, icyizere hagati y'abaguzi n'abagurisha kiba kimwe mu bintu by'ingenzi bikomeza iterambere ry'uru rwego.
Ni muri urwo rwego Jamble, urubuga rwo guhaha rukora mu buryo bw’ikoranabuhanga rwibanda ku baturage n’ibintu bikusanyirizwa hamwe, ishora imari mu bikorwa remezo bigamije umutekano no gukorera mu mucyo mu bikorwa. Uru rubuga ruhuza inzira zigezweho, uburyo bwo kwishyura buhuriweho, n’uburyo bwo guhuza abantu kugira ngo habeho ibidukikije byizewe ku bagura kandi bagurisha ibintu bikusanyirizwa hamwe.
Aymar Dumoulin, umwe mu bashinze ikigo gishya cyo mu Bufaransa, yagize ati: “Pix ni imwe mu ikoranabuhanga rigezweho ryo kwishyura ku isi. Mu kuyishyira mu buryo butaziguye muri Jamble experience, dutanga serivisi zihuse, zishobora gukurikiranwa, kandi zitekanye ku baguzi.”.
Akamaro k'iyi ngingo kagaragaza uko isoko ubwaryo ryaguka. Dukurikije ibipimo byavuye muri Business Research Insights, igice cy’ibicuruzwa bikusanyirizwa ku isi cyitezweho kwinjiza agera kuri miliyari 20.8 z'amadolari y'Amerika mu 2026, bitewe n'ibyiciro nka amakarita y'ubucuruzi, utudomo duto, imibare yemewe, n'ibintu by'igiciro cyinshi. Biteganijwe ko izamuka ry'umwaka rizarenga 11%, igipimo cyakuruye ibitekerezo by'abakora ibicuruzwa, abacuruzi, n'izindi mbuga zihariye.
Muri Brezili, iterambere riragaragara. Amakuru aturuka mu Ishyirahamwe ry’Abakora Ibikinisho muri Brezili (Abrin) agaragaza ko amakarita yo gukusanya, udushushanyo mato, ibikoresho by’ubwubatsi, n’ibicuruzwa byemewe biri mu byiciro bikora neza mu bucuruzi. Iterambere ry’ubucuruzi bushingiye kuri interineti n’ubwitabire bw’abantu bakuru byagutse cyane ku buryo ibi bicuruzwa bitagera ku bakusanya gakondo.
Mu mateka, ubucuruzi bwinshi muri iri soko bwabereye mu buryo butari bwo, nko mu imurikagurisha, mu birori byihariye, mu matsinda yo kohererezanya ubutumwa, no ku mbuga nkoranyambaga. Nubwo iyi miryango ikomeje kugira uruhare runini muri uru rwego, kwiyongera k'ubwinshi bw'ibikorwa no kwinjira kw'abaguzi bashya ni byo bituma abantu bashaka inzira zihamye kurushaho.
Dumoulin yongeraho ati: “Muri Jamble, imwe mu nkingi z’iyi gahunda ni ukwihuza na Pix mu buryo butaziguye. Mu gihe cyo gutangaza amakuru kuri televiziyo, abaguzi bashobora gutanga ibiciro mu gihe nyacyo no kwishyura mu masegonda make. Byongeye kandi, uru rubuga rukora mu buryo bwo kurinda umutungo, aho amafaranga yaguzwe aguma arinzwe kugeza igihe umuguzi yemeje ko igikorwa cyarangiye neza.”.
Ubu buryo bwo kwizerana bujyana n'iterambere ryihuse ry'ikigo muri Brezili. Kuva aho ibikorwa byacyo bitangiriye mu mpera za 2025, Jumble yarushijeho kwaguka. Muri Gicurasi 2026, urubuga rwageze kuri miliyoni 5 z'amadolari y'Amerika mu gipimo cy'ibicuruzwa rusange (GMV), ubwiyongere bw'inshuro zirenga 10 ugereranije n'Ukuboza 2025. Muri icyo gihe, umubare w'ibikorwa bya buri kwezi wiyongereyeho ibirenga 350%, birenga ibikorwa 65.000 bya buri kwezi. Byongeye kandi, ibirenga 70% by'ibikorwa byose bikorwa binyuze kuri Pix, bigaragaza ko abakoresha bishyura ako kanya.
Ubwitabire bw'abakusanya ibicuruzwa bo muri Brezili nabwo bwatumye habaho iterambere. Mu mezi make gusa ikora, Jamble yungutse abagurisha barenga igihumbi. Nk'uko isosiyete ibivuga, bamwe mu bagurisha bagiye bagaragaza iterambere rikomeye ry'ibicuruzwa buri kwezi, bigaragaza ko hari isoko ryihariye ryihariye gusa ku isi y'ibicuruzwa bikusanyirizwa hamwe.
Kugabanya uburiganya binyuze mu kugenzura umwirondoro
Ingamba z'umutekano zitangira na mbere y'uko ibikorwa bya mbere bikorwa. Konti zose zakozwe kuri uru rubuga zigenzurwa, harimo kugenzura nimero za terefone cyangwa kwemeza binyuze kuri konti za Google cyangwa Apple. Byongeye kandi, buri CPF (nimero yo kwiyandikisha ku musoreshwa wo muri Brazil) yemejwe kandi ishobora guhuzwa na konti imwe gusa, ibi bifasha kugabanya uburiganya no kongera uburyo bwo gukurikirana ibikorwa.
Kugira ngo bakomeze kwizerana muri uru rubuga, abacuruzi babanza gukora indi ntambwe yo kugenzura umwirondoro wabo mbere yo gutangira kugurisha. Uretse gutanga umwirondoro wabo, abakoresha bagengwa n'uburyo bwose bwo kumenya umukiriya wawe (KYC), bukorwa n'umufatanyabikorwa ushinzwe ibikorwa remezo byo kwishyura byarwo.
Isoko kandi rikomeza gahunda yo kwemeza no gukurikirana abagurisha. Nyuma yo kwinjira muri iryo soko, bahabwa inkunga n'ubuyobozi kugira ngo bateze imbere ibikorwa byabo kandi bubake izina ryabo mu muryango.
Ubundi buryo ni ukwemeza igurisha n'umugurisha ubwe. Buri gikorwa cyose kigomba gusuzumwa no kwemezwa mbere yuko kirangizwa, bigafasha kwemeza ko ibisabwa byemejwe ari ukuri kandi ko ikintu cyamamajwe gihuye neza n'icyo umuguzi azagezwaho.
Mu gihe habayeho ibibazo nyuma yo kugura, abaguzi n'abagurisha bashobora kubona inzira yo gukemura amakimbirane mu buryo bwemewe. Uru rubuga rukora nk'umuhuza mu gihe cyose cyo gusuzuma, rutuma impande zombi zishaka igisubizo gikwiye kandi kiboneye.
Uko isoko ry’ibintu bikusanyirizwa rikomeza gukura no gukurura abantu bose kuva ku bakiriya bashya kugeza ku bakusanya ibintu bafite uburambe bashaka ibintu bidasanzwe kandi bidasanzwe, icyizere, gukurikirana ibintu, no gukorera mu mucyo biba inkingi z'ingenzi zo gukomeza iterambere ry’ibikorwa by’ikoranabuhanga no kwagura uburyo bwo kugera ku buryo bwo gukusanya ibintu.
