Ishoramari rinini rigamije ingamba zigezweho, gukusanya amakuru ashimishije, no gukora ubukangurambaga buhanga ntabwo buri gihe bitanga umusaruro witezwe. Uku gucika intege, kumenyerewe cyane ku isoko, akenshi ntabwo bifitanye isano n'ubwiza bw'ishyirwa mu bikorwa, ahubwo bifitanye isano n'ikintu gikunze kwirengagizwa: abantu bafitanye isano batagishoboye gukora.
Uretse kuba ari ububiko bw'amakuru gusa, kuba hari abantu bujuje ibisabwa, bakora kandi bizeye ni ryo shingiro ry'ibikorwa byose byakozwe neza mu bukangurambaga bw'ikigo. Kwirengagiza iyi ngingo bishobora kwangiza ibikorwa, ndetse no mu mibanire n'abo bireba, bityo bigatuma habaho inyungu ku ishoramari (ROI).
Abayobozi n'abafata ibyemezo bemera ko agaciro k'amakuru ari isoko y'ibikorwa by'ingenzi. Ariko, kugira amakuru menshi ntacyo bimaze niba nta gihamya cy'uko aya makuru ari ukuri, afite ishingiro, kandi agezweho. Nk'uko ubushakashatsi bwakozwe na Validity bubigaragaza, 75% by'ababajijwe bavuga ko uburyo bushingiye ku makuru atari yo cyangwa ashaje butuma abakiriya batakaza kandi bukabangamira gupima neza ibyavuye mu bikorwa.
Ikibazo kirenze kwiyandikisha ku buryo butuzuye cyangwa amakosa yo kwandika. Imbogamizi nyayo iri mu kutagira igenzura ry'urugendo rw'itumanaho. Abantu benshi basubira mu mikoranire nyuma y'igihe badakora, ariko binyuze mu mibare cyangwa inzira zitandukanye. Kutamenya iyi miterere bibuza ikigo guhindura ibikorwa byacyo mu gihe nyacyo kandi bigatera ingaruka ku ikoreshwa ry'amahirwe. Hatabayeho imiterere ihoraho yo kwemeza no guhuza neza ububiko bw'amakuru n'imiyoboro ikoresha amakuru, ububiko bw'amakuru buhita buta agaciro—nubwo bwaba bugaragara nk'ubunini.
Kutagira imicungire y’amakuru no kutagira uburyo bwo gushyira imbere umubare ukwiye kuri buri CPF (inomero yo kwiyandikisha y’umusoreshwa ku giti cye wo muri Brezili) bitera ingaruka zitaziguye: ibikorwa byo kwiyamamaza bitagamije ubwitange, kugerageza kudakora neza, ingengo y’imari yapfushijwe, gusubiramo ibikorwa, gutakaza imikorere, kandi mu bihe bikomeye, kubangamira imibanire y’abakiriya bitewe no gushimangira ko hari abantu bavugana nabi cyangwa basubiramo.
Byongeye kandi, kudasobanukirwa imyitwarire isubiramo y'abakiriya—nk'uburyo n'igihe umukiriya yongera guhamagara—bibuza iterambere ry'ingamba nziza zo kongera guhamagara. Ingaruka ni igikorwa kigerageza uburyo bwinshi bwo kuvugana ku muntu umwe, gitwara umutungo n'igihe mu ikipe, kandi kigateza ibyago by'amategeko nko kutubahiriza amategeko agenga LGPD (Itegeko Rusange ryo Kurengera Amakuru rya Brezili) bitewe no kuvugana mu buryo budakwiriye.
Nubwo bishobora gusa n'ikibazo gikomeye, iki kibazo gishobora guhindurwa hakoreshejwe uburyo bushyira imbere ikoreshwa ry'amakuru mu buryo bw'ubwenge. Icy'ingenzi ni ukuyobora imbaraga mu mubare wemejwe, ufite amahirwe menshi yo gusubiza kandi uhujwe n'amateka y'isano n'iyo nomero y'umusoreshwa ku giti cye (CPF). Kugira ububiko bw'amakuru bwiyongereye, buvuguruye kandi bwubatswe mu buryo bw'ingamba ni ingenzi kugira ngo ubutumwa bugere ku bantu bakomeye - kuri telefoni ikwiye, binyuze mu muyoboro ukwiye, mu gihe gikwiye.
Muri uru rwego, ikoranabuhanga rigira uruhare runini, atari nk'igikoresho cyo kwemeza amakuru rimwe gusa, ahubwo no nk'igice cy'imiterere y'imibanire ihoraho. Ingero zishingiye ku gitekerezo n'imyitwarire, hamwe na sisitemu yo gutanga ibitekerezo bya buri munsi, bituma ububiko bw'amakuru bw'abantu bahura nabwo buba umutungo w'ingirakamaro—bushobora kwigira ku makuru no gukomeza kunoza.
Uretse kumenya gusa niba umubare w’abaguzi urimo gukora, ni ngombwa kumenya niba uwo bahuza afite ubushobozi bwo gutanga umusaruro. Ibi bivuze kugabanya kugerageza, kongera umuvuduko w’imikorere, kurinda isura y’ikirango, no gutanga ubunararibonye bujyanye n’ibyo abakiriya bakeneye.
Gukoresha inzego z’ibyemezo bishingiye ku makuru ni byo bitandukanya ibikorwa by’imikorere myiza n’ibyo abantu bose bakoresha. Kubwibyo, ni ngombwa ko amasosiyete akoresha uburyo bwo gusukura amakuru gusa ahubwo anayagiramo uruhare. Ni iki cyakoze? Ni ryari byakozwe? Kandi ni iki gishobora kongera gukora?
Gufata ububiko bw'amakuru bw'abantu nk'umutungo w'ingenzi—guhuza amasoko yo hanze, imyitwarire y'amateka, kwemeza abakoresha amakuru, n'ibyo bakunda—ni bwo buryo bwizewe bwo kubona agaciro nyakuri. N'ubundi kandi, nta muntu ukunda gukubitwa n'itumanaho ridafite icyo rivuze ku miterere cyangwa imiterere ye. Kandi nk'uko kugerageza gukabije kwangiza umukiriya, ni nako byangiza ikigo.
Kwirinda ubu bwoko bw'ubusaza bisaba ubwumvikane, ubwenge, n'imiterere. Ububiko bw'amakuru buhindagurika ni bumwe bugenda buhinduka uko igihe kigenda, bugahuza n'imyitwarire y'abakiriya, kandi bugatanga agaciro ku wohereje n'uwakira.
