Umunsi w’abana, umwe mu matariki y’ingenzi cyane ku bacuruzi bo muri Brezili, wazanye amakuru ashimishije mu 2023, nubwo wagabanutse ku kugurisha, agaragaza ibyiciro byiza n’ibintu bishya ku isoko ry’ibikinisho. Nk’uko Circana, ikigo cy’ikoranabuhanga ku isi gishinzwe gusesengura imyitwarire y’abaguzi, ibikinisho byagurishijwe byageze kuri miliyoni 757 z’amadorari mu Ukwakira, bingana na 15% by’ibicuruzwa byagurishijwe buri mwaka muri icyo cyiciro.
Ku bijyanye n'igiciro, ihindagurika ryari rito cyane, aho igiciro cy'ibikinisho mu Kwakira 2023 cyashyizwe kuri R$74, kimwe n'andi mezi y'umwaka. Nubwo hagabanutseho 16% ugereranyije n'ukwezi kumwe kwa 2022, imyitwarire y'abaguzi igaragaza amahirwe akomeye.
Ibyiciro byagaragaye cyane muri icyo gihe byari birimo ibipupe, ibikinisho by'abana n'iby'abana bato, n'imikino n'ibikinisho byo hanze, byose hamwe byagize 50% by'ibyagurishijwe mu kwezi k'Ukwakira. Byongeye kandi, ibice nka ibikinisho bigezweho, ibikoresho by'ikoranabuhanga by'urubyiruko, ubuhanzi n'ubukorikori, imikino/amahimbano, n'ibintu by'ubwubatsi byagaragaje iterambere ugereranyije n'ukwezi kumwe k'umwaka ushize, bigaragaza ibyo abaguzi bashya bakunda.
Mu bicuruzwa bigurishwa cyane harimo ibintu bikunzwe nka Hot Wheels, Marvel action figures, na Barbie. Ibicuruzwa binini nka Barbie Dreamhouse na ATV z'abana nabyo biri mu icumi bya mbere. Amakuru agaragaza ko abantu benshi bakunda ibikinisho bishishikariza ibikorwa byo hanze no gukina nk'ibidasanzwe.
Ibicuruzwa 10 byaguzwe cyane mu Kwakira 2023:
- Amapine ashyushye ku giti cye
- Imodoka zitandukanye zifite amapine 5 zishyushye
- Igihangano cy'ibikorwa cya Marvel Olympus
- Imideli ya Barbie
- Igare ry'abana rya Spider-Man rikoresha pedal quad
- Igipupe cyo kuwa gatatu
- Barbie Dreamhouse
- Ikamyo ya Turbo n'ingoro y'inyuma irimo ikigare
- Igare ry'abana rya 'pink'iry'umuhondo
- Umutako w'amatarakita utarimo
Nubwo hari imbogamizi zagaragaye mu 2023, imikorere y’ibyiciro igaragaza ko hari impinduka n’amahirwe ku isoko ry’ibikinisho. Ana Weber, umuyobozi w’ubucuruzi wa Circana, agira ati: “Ejo hazaza h’ibikinisho muri Brezili hasa n’aho hari icyizere, hafite umwanya wo guhanga udushya no guhuza n’ibyo abaguzi basaba. Inganda ziri mu bihe by’impinduka, ziteguye guha abana ubunararibonye bukungahaye kandi butandukanye, bigaragaza impinduka mu nyungu n’imyitwarire y’ibisekuru bishya.”.
