Ubucuruzi bwo kuri interineti muri Brezili bukomeje kwaguka. Dukurikije amakuru aturuka mu Ishyirahamwe ry’Ubucuruzi bw’Ikoranabuhanga muri Brezili (ABComm), uru rwego rwungutse miliyari 100.5 z’ama-R$ mu gice cya mbere cya 2025. Ibi bishyigikiwe n’iterambere ry’ikoranabuhanga, uburyo butandukanye bwo kwishyura, no kwiyongera kw’icyizere cy’abaguzi mu bijyanye n’urubuga rwa interineti.
Hagati ya Mutarama na Kamena, hakozwe amakode arenga miliyoni 191, igiciro cy’itike kingana na R$ 540. Umubare w’abaguzi bo kuri interineti wageze kuri miliyoni zirenga 41, bishimangira akamaro k’ubucuruzi bwo kuri interineti nk’uburyo bwo gukoresha ibicuruzwa bitandukanye n’amafaranga yinjira.
Mu gice cya kabiri cy'umwaka, ABComm irateganya imikorere ikomeye kurushaho, ishingiye ku matariki y'ibihe nka Black Friday, Noheli, n'imikino mpuzamahanga, hiyongereyeho ingaruka nziza za Drex, ikigo cy'ikoranabuhanga cya Banki Nkuru, kigomba kwagura ubwinjirize bw'imari no koroshya ibikorwa.
Nk’uko Fernando Mansano, perezida wa ABComm abivuga, ibi bigaragaza iterambere rirambye n’amahirwe ku bucuruzi bwose. “Ubucuruzi bwo kuri interineti bwa Brezili burimo kwishyira hamwe no guhanga udushya. Amasosiyete arimo gushora imari mu bunararibonye mu guhaha, mu bijyanye n’ibikoresho, no mu ikoranabuhanga rishya, mu gihe abaguzi bagaragaza icyizere cyinshi mu bijyanye n’ikoranabuhanga. Uku guhuza ibikorwa bikomeza uru rwego kandi bikongera uruhare rwarwo mu bukungu bw’igihugu.”
Muri rusange, imikorere mu gice cya mbere cy'umwaka ishimangira imbaraga z'ubucuruzi bwo kuri interineti muri Brezili n'ubushobozi bwabwo bwo kumenyera ibyo abaguzi basaba. Hamwe n'udushya duhoraho n'ingamba zibanda ku koroshya, umutekano, no guhindura imiterere y'ubucuruzi, uru rwego ruri kwishyira hamwe nk'imwe mu mpamvu zikomeye zituma ubucuruzi buzamuka, bikanatanga inzira nziza y'igice cya kabiri cy'umwaka.
