Ubucuruzi bwo kuri interineti ni cyo cyiciro cy’ubucuruzi gifite umubare munini w’abaguzi mu bihugu 15 bya Brezili, kikaba kiruta ikindi gice icyo ari cyo cyose mu mubare w’abaguzi baguze nibura rimwe. Ibi byagaragajwe n’ubushakashatsi bwakozwena klavi, ikigo cy’ikoranabuhanga cy’imari n’ikoranabuhanga cyihariye mu bumenyi bw’amakuru. Ubushakashatsi kandi bwerekana ko, nubwo hari amasoko manini, ubuyobozi mu ikoreshwa ry’ibicuruzwa buratandukanye bitewe n’akarere: amasosiyete yo mu gace nka Brisanet, Grupo Mateus, Arasuper, na Você Telecom yinjije ibicuruzwa byinshi kurusha amasosiyete y’igihugu mu masoko yayo.
Isesengura ryakozwe hakoreshejwe Radar ya Klavi yo mu rwego rwo hejuru, hamwe n'amakuru atamenyekanye yavuye muri Open Finance kandi yapimwe hakurikijwe abaturage ba buri leta, nk'uko IBGE (Ikigo cy'Ubugenge n'Ibarurishamibare cyo muri Brezili kibigaragaza). Ubushakashatsi bwapimye uburyo ibyiciro by'isoko ry'ingenzi byinjira, bisobanurwa nk'ijanisha ry'abaguzi mu cyiciro bakoze nibura igikorwa kimwe n'icyiciro runaka cyangwa ikirango mu gihe cy'umwaka umwe. Icyitegererezo kirimo abantu miliyoni 1.2 kandi kirimo miliyari 15 z'amadolari y'Amerika mu bikorwa by'ubucuruzi mu byiciro n'ibirango birenga 3.000 byashyizwe ku ikarita.
Amakuru agaragaza ko ubucuruzi bwo kuri interineti bukomeye cyane mu turere tw’Amajyepfo n’Amajyepfo y’Uburasirazuba, aho buyoboye muri leta zose, buyobowe cyane cyane na Mercado Livre na Shopee. Ariko, mu tundi turere, ubuyobozi bw’amasoko buhuriweho n’ibigo by’itumanaho n’ibicuruza ibiribwa byo mu karere, bigaragaza itandukaniro rikomeye mu myitwarire y’abaguzi hagati ya leta.
“Iterambere ry’ubucuruzi bushingiye kuri interineti ni ikintu gikomeje kwiyongera muri Brezili, ariko amakuru agaragaza ko ikoreshwa ry’ibicuruzwa rikomeje kuba mu turere twinshi. Mu ntara zitandukanye, amasosiyete yo mu gace agumana umubano ukomeye n’abaguzi bayo kandi ashobora guhangana ku buryo bungana n’ibicuruzwa binini byo mu gihugu, cyangwa ndetse akabirenga. Uku gusobanukirwa ni ingenzi kuko bituma abacuruzi, ibigo by’imari, n’amasosiyete y’ikoranabuhanga basobanukirwa neza umwihariko wa buri soko no gushyiraho ingamba zihamye,” ibi ni ibyavuzwe na Bruno Chan, umuyobozi mukuru akaba n’umwe mu bashinze klavi.
Mu turere two mu majyepfo no mu majyepfo y’iburasirazuba, e-ubucuruzi bufite imbaraga nyinshi mu baguzi muri leta zose. Mercado Livre iyoboye Santa Catarina, Paraná, Rio Grande do Sul, Rio de Janeiro, na São Paulo, naho Shopee iri ku mwanya wa mbere muri Minas Gerais na Espírito Santo. São Paulo yanditse urutonde rwa interineti rwinjira cyane mu gihugu, aho 56.32%, rukurikirwa na Santa Catarina, 52.38%, na Rio de Janeiro, 52.05%.
Amajyaruguru y'uburasirazuba bw'igihugu agaragaza ibintu bitandukanye cyane. Nubwo ubucuruzi bwa elegitoroniki buyoboye muri leta esheshatu muri icyenda, amasosiyete yo mu karere akomeje kugira uruhare runini mu masoko y'ingenzi. Brisanet iyoboye icyiciro cya interineti, televiziyo na telefoni muri Ceará na Rio Grande do Norte, imbere y'ibigo bikomeye by'ubucuruzi mu gihugu. Muri Ceará, inyungu iruta Shopee ni amanota 0.15 gusa, bigaragaza isoko rihanganye cyane. Muri Rio Grande do Norte, isosiyete ifunguye itandukaniro rya 2.93 ku ijana ugereranije n'isosiyete iri ku mwanya wa kabiri.
Imbaraga z'ibirango byo mu karere
Nubwo amasoko akomeje kwiyongera, ubushakashatsi bwerekana ko ibyo abantu bakoresha muri Brezili bigikunze kugerwaho n’ibicuruzwa byo mu karere. Nubwo Mercado Livre na Shopee ari zo zifite imyanya ikomeye muri leta nyinshi, amasosiyete yo mu gihugu akomeje gufata imyanya ikomeye mu byiciro bikunze kugaragara cyane, cyane cyane itumanaho n’ubucuruzi bw’ibiribwa.
Urugero rw'ingenzi ni Brisanet. Iyi kompanyi iyoboye icyiciro cya interineti, televiziyo na telefoni muri Ceará na Rio Grande do Norte, irusha amatsinda manini y'ibihugu kandi ikomeza gukunda abaguzi ndetse no muri leta aho ubucuruzi bwa elegitoroniki busanzwe buri mu byiciro by'ingenzi by'abaguzi.
Mu rwego rw'ubucuruzi bw'ibiribwa, uturere natwo turagaragara cyane, aho Grupo Mateus ikora Maranhão imwe muri leta nke za Brezili aho icyiciro cy'amaduka acuruza cyane kurusha ubucuruzi bwo kuri interineti mu buryo bugezweho, mu gihe Arasuper ifite umwanya nk'uwo muri Acre. Ibisubizo bigaragaza ko, mu masoko amwe n'amwe, amasosiyete afite ubushobozi bwo gucuruza no gukoresha neza ikoranabuhanga n'ubumenyi bw'aho atuye akomeje kugira uruhare runini kurusha amakipe akomeye y'igihugu.
“Amakuru agaragaza ko nta soko na rimwe rya Brezili rihari, ahubwo amasoko menshi ahorana icyarimwe. Amasoko yazamutse ku rwego rw’igihugu, ariko ibi ntibivuze ko imyitwarire y’abaguzi yahindutse imwe. Amasosiyete yo mu karere akomeje kuyobora mu byiciro by’ingenzi kuko yubatse umubano wa hafi n’abakiriya bayo kandi ateza imbere ibikorwa bihuye n’imiterere ya buri leta. Ubu bushishozi bw’akarere buba inyungu yo guhangana ku ngamba iyo ari yo yose yo kwagura,” ibi ni ibyavuzwe na Bruno Chan.
Isesengura kandi rigaragaza itandukaniro rikomeye hagati y’uturere. Nubwo Amajyepfo n’Amajyepfo y’Uburasirazuba ari byo byiganjemo ubucuruzi bwa elegitoroniki, buyobowe cyane cyane na Mercado Livre na Shopee, Amajyaruguru n’Uburengerazuba bwo hagati bigaragaza uburinganire bunini hagati y’ibyiciro, aho ibigo by’itumanaho nka Claro, Vivo, na Você Telecom bihatanira kuyobora muri leta nyinshi. Ibi byemeza ko ibintu nk’ibikorwa remezo, inshuro zikoreshwa, n’aho abantu baboneka bikomeje kuba ingenzi mu guhangana kw’ubucuruzi bwa Brezili, nubwo ubucuruzi bwa elegitoroniki bwihuta.
