SP: Amasomo yo Kwamamaza Imibanire mu buryo bw'ikoranabuhanga – 2026 [mbere yo gutangiza]

Ibikoresho bitandukanye bishingiye kuri interineti biha amashyirahamwe urwego rwo hejuru rwo kwegerana, gukorana, no kugirana umubano n'abayagana, cyane cyane abakiriya babo n'abaguzi.

Bityo rero, ni ibisanzwe ko ibi bikoresho bikoreshwa mu gucunga imibanire, gutanga amakuru ku bakiriya, kubacunga no kubamenyesha inyungu zabo, no kuba inzira zo gutumanaho no kuganira. Guhuza ibi bikoresho n'amahirwe yose atangwa na interineti ni ikibazo gikomeye ku bacunga ibikorwa byo kwamamaza imibanire.

Amasomo yo kwamamaza imibanire mu buryo bw'ikoranabuhanga agamije guhugura abayobozi n'abasesenguzi kuri ibi bikoresho n'ubushobozi bwabyo, ndetse no kubayobora mu gufata ibyemezo by'ishoramari no gucunga imishinga y'imibanire kuri interineti.

Aya masomo abera imbonankubone, amaze kuba inshuro 23, kandi afite impamyabumenyi y’abanyamwuga 307.Agizwe n’inyigisho 4 zikubiyemo ingingo z’ingenzi zo kubaka umubano kuri interineti: Gutegura iyamamazabikorwa ry’ikoranabuhanga; Uburyo bwo gukora umushinga w’umubano kuri interineti; Ibikoresho by’ubucuruzi ku mbuga nkoranyambaga; n’ibikorwa by’ubuhanga ku mbuga nkoranyambaga.

Amasomo yo kwamamaza imibanire mu buryo bw'ikoranabuhanga ategurwa na Porofeseri Marcelo Miyashita, inzobere mu kwamamaza imibanire, kandi akigishwa n'abarimu bayoboye imishinga yo kuri interineti mu bigo byabo by'ubuhanga, ibigo n'ubucuruzi.

• Menya Miyashita Consulting
• Kurikira Prof. Marcelo Miyashita kuri Instagram na LinkedIn

IGITARAMO CYAbereye i SÃO PAULO MU BURYO BWO GUSHAKA

Uburyo bwo gutegura amasomo buri gihe butuma dushobora gutanga amasomo atari muri gahunda yacu ya buri mwaka. Rero, koresha uburyo bwawe! Gura kwiyandikisha mbere y'igihe kandi umenyeshe inshuti zawe n'ibigo kugira ngo bashobore kwiga aya masomo mu buryo bworoshye bavuye mu mujyi wabo. Nta kindi cyiza kurushaho.

GAHUNDA Y'AMASOMO

Muri ubu buryo, gahunda y'amasomo izagenwa gusa nyuma yuko kwiyandikisha kose kugurishijwe. Amatariki azagenwa hamwe n'abitabiriye bose biyandikishije mbere, bashobora kugura kwiyandikisha kwabo nk'umuntu ku giti cye cyangwa nk'ikigo cyemewe n'amategeko.

Amafaranga yo kwiyandikisha mbere y'igihe n'igiciro cyo kwiyandikisha

Amafaranga yo kwiyandikisha mbere ni R$ 37. Hamwe n'isomo ry'igihe usaba rishyizweho kandi ingengabihe yagenwe, abiyandikisha mbere ni bo bonyine bazashobora kwiyandikisha mu masomo ku giciro gito: abanyamwuga (abantu ku giti cyabo) kuva kuri R$ 850 kugeza kuri R$ 680. Ikinyuranyo cyishyurwa gusa, urugero, ku bantu ku giti cyabo, igiciro ni R$ 643. Kubwibyo, kwishyura "amafaranga yo kwiyandikisha mbere" ntabwo byemeza kwitabira amasomo - ni ngombwa kugura kwiyandikisha nyuma y'aho wishyuye ikinyuranyo.

Ese nshobora guhagarika kwiyandikisha kwanjye mbere y'igihe?

Yego. Ushobora guhagarika kwiyandikisha mbere y'igihe icyo ari cyo cyose bityo ugatakaza uburenganzira bwo kubona igabanywa ry'igiciro cyo kwiyandikisha ku giti cyawe. Saba gusa guhagarika hanyuma amafaranga yawe azasubizwa.

GAHUNDA

Igice cya 1. Igenamigambi ry’ingamba mu isi y’ikoranabuhanga

• Uburyo bwo gutangiza gahunda y'ikoranabuhanga ikora neza: intambwe z'ingenzi n'ibyihutirwa.
• Umuguzi 2.0: gusobanukirwa imyitwarire n'ibyo yiteze.
• Kubaka uburyo bukomeye kandi bufatika bwo gukoresha ikoranabuhanga.
• Ibipimo by'ingenzi: kuva ku kugera ku nguzanyo ihabwa inyungu (ROI), hamwe n'intangiriro ku isesengura rishingiye ku buhanga bwa AI.
• Ingero z'ubuzima busanzwe: ingero z'intsinzi n'amasomo yigishijwe.

Igice cya 2. Guhanga imishinga y'imibanire kuri interineti

• Intambwe ku yindi: tega amatwi, pima, huza kandi ushishikarize abagukurikira.
• Serivisi ku bakiriya ku buryo bwihariye: kuva ku nshuro ya mbere kugeza ku kuba abakiriya bizerwa.
• Ingamba zo gukorana: guhindura abayoboke bakaba intumwa.
• Ibibazo bisanzwe n'uburyo bwo kubikemura mu buryo bw'ubuhanga kandi ku giciro gito.
• Inyigo y'ibyabaye: umushinga nyawo usesengura, kuva ku kiganiro kugeza ku byavuye mu bushakashatsi.

Igice cya 3. Ibikoresho by'ubucuruzi ku mbuga nkoranyambaga

• Incamake: Ibikoresho byiza ku bucuruzi (ubuntu n'ubwishyu).
• Gucunga umubano: ibisubizo byo gukurikirana no gukurura abawugana.
• Ibikubiye mu nyandiko bihindura: inama ku bigo bito n'ibiciriritse n'ibirango binini.
• Uburyo bwikora bw'ubwenge: uburyo bwo gukoresha AI na roboti udatakaje ubushobozi bw'umuntu.
• Ibipimo by'imikorere: gukurikirana ibyavuye mu bushakashatsi mu gihe nyacyo.

Igice cya 4. Amayeri yo kugera ku musaruro ku mbuga nkoranyambaga

• Uburyo bwiza bwo gushyira abantu mu mwanya wabo: uburyo bwo kwigaragaza mu isi y'ikoranabuhanga.
• Isano mu bikorwa: guhuza imbuga nkoranyambaga na CRM.
• Gutanga inama mu buryo bufatika: shyira hamwe gahunda ijyanye n'ibyo ukeneye.
• Ibisubizo bihendutse: ingamba ku bucuruzi bwose.
• Ibyerekezo by'ejo hazaza: icyo wakwitega mu kwamamaza imibanire y'abantu ku ikoranabuhanga.

GUHUZA

Marcelo Miyashita – Ni umwe mu bakomeye mu bijyanye no kwamamaza muri Brezili. Mu 2015, yinjijwe mu Ishuri Rikuru ry’Indashyikirwa rya Brezili rishinzwe kwamamaza. Kuva mu 2007 kugeza 2011, yari afite izina ry’Impuguke mu by’Ubucuruzi, kandi mu 2006 yabonye igihembo cyiza cyo kwamamaza – cyatanzwe n’imiryango ikomeye iteza imbere ubucuruzi mu gihugu: Editora Referência (yasohoye PropMkt Journal and Marketing Magazine), MadiaMundoMarketing, na FGV-EAESP. Ni umuvugizi akaba n’umuyobozi wa Miyashita Consulting, ikigo cy’ubujyanama n’amahugurwa, kuva mu 2003, kimaze guhugura abanyamwuga barenga 9.000 mu masomo arenga 570 y’abayobozi bakuru na gahunda z’amahugurwa y’ubucuruzi. Afite uburambe bw’imyaka 30 mu masomo nk’umwarimu mu masomo ya kaminuza n’ay’icyiciro cya mbere cya kaminuza (MBA). Afite impamyabumenyi y’icyiciro cya kabiri cya kaminuza muri ESPM n’impamyabumenyi mu kwamamaza muri Cásper Líbero, aho yanagishije imyaka 15.

ABAKURIKIRANA BAGENEWE

• Ba rwiyemezamirimo n'abikorera ku giti cyabo bakeneye kunoza ibikorwa byabo byo kubaka umubano no kwamamaza ku mbuga nkoranyambaga;
• Abasesenguzi n'abayobozi mu bijyanye no kwamamaza mu mibanire, kwamamaza no gutumanaho, serivisi ku bakiliya, n'ikoranabuhanga;
• Abategura ibikorwa byo kwamamaza, itumanaho, n'ibigo by'ikoranabuhanga;
• Abanyeshuri n'inzobere bashaka kwibanda ku bikoresho na porogaramu zo kuri interineti.

IBINTU BYIHARIYE

• Yakozwe kandi itegurwa na Porofeseri Marcelo Miyashita, inzobere mu buhanga bwo kwamamaza imibanire n'abandi ku bigo akaba n'umwe mu batanga ibiganiro bakunzwe cyane kuri iyi ngingo mu gihugu;
• Uburyo bwo kwigisha bufatika kandi butarimo amakemwa, butangwa n'inzobere zizwi mu nzego zabo;
• Aya masomo yarangiye mu byiciro 23 kandi yahawe impamyabumenyi y’abahanga 307 binyuze muri Miyashita Consulting.
• Reba ubuhamya bw'abahoze ari abanyeshuri b'iyi nyigisho: https://www.miyashita.com.br/cursos/curso-de-marketing-de-relacionamento-digital/

POLITIKI Y'UBUCURUZI

Dutanga ubwoko bubiri bwo kwiyandikisha (Umuntu ku giti cye n'Umuryango wemewe n'amategeko). Buri bwoko bufite uburyo butandukanye bwo kwiyandikisha:

• Kwiyandikisha ku bantu ku giti cyabo: R$ 680 kugeza R$ 850. Reba urubuga rwa Miyashita Consulting kugira ngo umenye uburyo bwo kwishyura hamwe n'ibyiciro bidafite inyungu. Kwitabira amasomo byemezwa gusa iyo habayeho icyemezo cy'uko wishyuye.
• Kwiyandikisha mu kigo: R$ 850 kuri buri mukozi, hamwe n'ingwate y'amafaranga yishyuwe. Uburyo bwo kwiyandikisha mu kigo ntabwo buri kuri interineti. Ugomba kuvugana na serivisi yacu ku bakiliya (imeri: contato@consultoriademarketing.com.br cyangwa Whatsapp +55 11 99412-4955) ugatanga amakuru y'ikigo kugira ngo asesengurwe (Izina ry'ikigo, CNPJ [Indangamuntu y'umusoro yo muri Brezili], na Aderesi iriho kode ya ZIP) hamwe n'amakuru y'abakozi bitabiriye (amazina yose, umwanya, imeri, na nimero ya terefone). Hanyuma, inzira yo kwemeza ko witabiriye amasomo no kuyatanga izatangira.