Mu isoko rikomeje guhatana no gushishikarizwa n’abakiriya, ibikorwa by’ibigo byaretse kuba inama z’igihe kimwe gusa, ahubwo byahindutse urubuga rwo kwamamaza. Ibi ni ibyavuzwe na Eduardo Zech, umuyobozi ushinzwe iyamamazabikorwa n’ibikorwa muri Panda Inteligência em Eventos, ikigo cy’inzobere mu guhanga ubunararibonye bw’ibigo cyibanda ku kubaka ikirango.
Zech asobanura agira ati: “Dukoresha intego y’ikirango cy’umukiriya nk’ihame nyamukuru, tureba imiterere ye, indangagaciro ze, imyitwarire ye, n’ubutumwa bw’ingenzi yifuza gutanga.” Nk’uko abivuga, buri kantu kose k’igikorwa—kuva ku gishushanyo mbonera kugeza ku mvugo igaragara—kashobora kandi kagomba gukoreshwa nk’ahantu ho gushyikirana n’abakiriya, bigashimangira aho ikirango giherereye n’indangagaciro zacyo.
Kuri Panda, urugendo rwo gutegura ibirori rutangirana no kwibanda cyane ku mwirondoro w'umukiriya n'igihe cy'ingamba. Kuva aho, hakubakwa ubunararibonye bw'amarangamutima, bw'ishusho, n'ubw'imikoranire bugamije kugaragara gusa ahubwo no kugira ubunararibonye nyakuri bw'ikirango. Umuyobozi mukuru agira ati: "Igitekerezo ni uguhora ugaragaza akamaro, gutandukanya, no kongera ingaruka binyuze mu kubyara izina ryiza.".
Kuva ku buryo bufatika kugeza ku buryo bw'ikoranabuhanga - Iyi sosiyete inashora imari mu ngamba z'ikoranabuhanga nk'uburyo bwo kongera ubushobozi bw'ibikorwa no kongera ingaruka zabyo. Zech agira ati: “Duteganya ibikubiye mbere, mu gihe, na nyuma y'igikorwa, binyuze mu ngamba zo kuvugana. Byongeye kandi, twibanda ku bunararibonye bushobora gukoreshwa kuri Instagram, ubufatanye n'abantu babigizemo uruhare, hashtag, no gukoresha uburyo bw'ikoranabuhanga.”
Uku guhuza ibintu bifatika n'ibijyanye n'ikoranabuhanga, byitwa ubunararibonye bwa physigital, Panda abibona nk'icyitegererezo cy'ingenzi mu myaka iri imbere. “Ibibazo bibera imbonankubone biracyari ntagereranywa mu guhanga imibanire y'abantu. Ariko muri iki gihe, ikoranabuhanga ryagura urwego rw'ibikorwa n'igihe kirekire. Twizera ko imbonankubone n'ikoranabuhanga bijyana mu guhanga ubunararibonye bwuzuye,” bashimangira.
Kumenyekanisha ibikorwa bifite umusaruro - Aho kuba igikorwa cyo kwihutisha ibintu, kubaka ikirango binyuze mu bikorwa bisaba gutegura no gupima umusaruro. Panda ikoresha isesengura ry'amakuru, gupima ibipimo, KPI, ndetse n'ibipimo by'ingaruka zo mu gace runaka kugira ngo isuzume intsinzi y'imishinga yayo. Zech agira ati: “Dupima ibintu byose kuva ku kwitabira ibikorwa, imikoranire mu bikorwa, no kubona ikirango, kugeza ku iterambere ry'uturere, nko guhanga imirimo n'amafaranga yinjira mu gace runaka.”
Imanza nk'imishinga yakorewe Anglo American na Localiza zigaragaza imbaraga z'ibikorwa nk'igikoresho cyo gushyira ibintu mu mwanya wabyo. Mu rubanza rwa kabiri, nk'uko Eduardo abivuga, igitekerezo cyakozwe kuri icyo gikorwa cyari gihuye cyane n'intego y'ikigo ku buryo cyafashe icyemezo cyo guhitamo Panda nk'ikigo gishinzwe.
Umuco w'ikirango – Ku bigo bitarakoresha ibikorwa nk'igikoresho cyo kumenyekanisha ikirango, ubutumwa bwa Panda bworoshye: tangira ufite intego. “Mbere yo gutekereza ku miterere, tekereza impamvu. Ni ubuhe butumwa ushaka gutanga? Ni iyihe mitekerereze ushaka guteza?” Zech agira inama. Kandi asoza agira ati: “Ibibazo bigerwaho ku mubiri, mu marangamutima, no mu byumviro. Iyo ikirango gitanze uburambe budasanzwe, ntikiba izina gusa ahubwo gitangira gufata umwanya mu kwibuka amarangamutima y’abaturage,” arahamya.
