Pitzi Group, ikigo kinini cyane ku rwego rw'igihugu cyibanda ku kurinda no gucunga terefone zigendanwa, gikorera mu maduka arenga 100, na Renov, cyibanda ku bucuruzi bushingiye ku ikoranabuhanga rishingiye ku bwenge bw'ubukorano, barangije guhuza ikigo kizahindura isoko ry'igihugu ry'ibikoresho by'ikoranabuhanga. Iki gikorwa gihuza ibigo bibiri byuzuzanya, cyagura ibyo itsinda ryagurishije bikagera kuri miliyoni 280 z'amadolari y'Amerika mu 2026.
Intego ni ugutanga serivisi zongerera inyungu abacuruzi b’ibikoresho by’ikoranabuhanga, bagahuza, mu buryo bumwe, serivisi zitangirira ku gucuruza ibikoresho byakoreshejwe kandi zigahuzwa no gutanga serivisi zo kurinda amafaranga ku bikoresho bishya. Iyi gahunda igamije kubona amahirwe ku isoko ririmo telefoni zigendanwa zigera kuri miliyoni 257 zikora n’ibikoresho bishya bigera kuri miliyoni 40 n’ibindi bikoresho byakoreshejwe bigera kuri miliyoni 40 bigurishwa buri mwaka muri Brezili.
Imibare imaze kugaragaza iterambere ry’ubucuruzi. Renov yakiriye izamuka rya 320% mu mubare w’ibikoresho byaguzwe mu gice cya mbere cya 2026, ugereranije n’igihe nk’icyo cy’umwaka ushize. Hamwe na Renov hamwe no kwihutisha ubucuruzi bw’ibicuruzwa byakoreshejwe binyuze muri Leapfone, sosiyete ya gatatu y’Itsinda, icyizere ni uko inyungu iziyongeraho 40% muri 2027.
Iri tsinda rizayoborwa n'Umuyobozi Mukuru wa Pitzi, Felipe Mendes, umuyobozi ufite uburambe burenga imyaka mirongo itatu mu micungire no guhindura ikoranabuhanga, hamwe na Tatiany Martins, Visi Perezida w’Ubucuruzi wa Pitzi; Stephanie Peart, Umuyobozi Mukuru wa Leapfone; Matheus Mundstock, umwe mu bashinze akaba n’Umuyobozi Mukuru wa Renov akaba n’uwatangije gahunda z’ubucuruzi mu maduka yo muri Brezili; na Ismael Kolling, umwe mu bashinze Renov akaba na Visi Perezida ushinzwe guteza imbere ibisubizo by’ubucuruzi bihuza amasosiyete atatu ari muri iryo tsinda. Imicungire y’imikorere n’ibijyanye n’ibikoresho izayoborwa na Cristiano Gonçalves, na we w’inararibonye mu nganda z’ibikoresho by’ikoranabuhanga.
