Ku itariki ya 10 Werurwe ni bwo hatangiye ikindi cyumweru cy’abaguzi, kandi mu rugamba rw’abacuruzi rwo gushaka umusaruro mwiza, imiterere y’ubucuruzi ihindagurika ishobora kuba itandukaniro rikomeye hagati yo kurangiza amasezerano meza no gutakaza amahirwe yo guhangana n’abarushanwa. Abakiriya ba Barte, ikigo cy’ikoranabuhanga gitanga uburyo bwo kwishyura busanzwe ku bigo biciriritse n’ibinini, gifite igikoresho gikomeye cyo kuzamura ubucuruzi muri iki gihe cy’ingenzi ku bacuruzi: kwishyura mu byiciro bigera kuri 24.
Uku koroshya kubona ibicuruzwa byatanze umusaruro ugaragara, aho izamuka ry’ibicuruzwa rirenga 12%, cyane cyane mu bucuruzi bufite agaciro k’ibicuruzwa birengeje amezi 12 (nubwo icyifuzo cyo kwishyura kirenga amezi 12 kimaze kugaragara ku bicuruzwa na serivisi bitangirira kuri R$ 2,000). Akenshi, kugura ibintu bihendutse gusa ku muntu ubyifuza kuko ikiguzi cyose gishobora gukwirakwizwa mu gihe kirekire. Urugero rumwe ni Cidadania4U, umukiriya wa Barte kuva mu gihembwe cya mbere cya 2024, utanga serivisi zo gushyigikira kubona ubwenegihugu bw’i Burayi.
Umuyobozi w’ubucuruzi w’iyi sosiyete, Jeferson Santos, arasobanura ati: “Dushakishwa n’imiryango ishaka kwimukira i Burayi. Kubera ko serivisi zitangwa ku bantu benshi bo mu itsinda rimwe ry’umuryango, koroshya kwishyura ni ingenzi kugira ngo bamwe mu bakiriya bacu babashe kugera kuri izi nzozi.”.
Kuva yatangira gutanga gahunda yo kwishyura mu byiciro 24 mu gihembwe cya gatatu cya 2024, Cidadania4U yazamutseho 12.8% mu byagurishijwe. Santos agira ati: "Twashoboye gukorera abakiriya benshi bari badushaka.".
Indi sosiyete yagiriye akamaro gahunda yo kwishyura igihe kirekire ni Stanley's Hair, ikora ibijyanye no gutera umusatsi ku bagabo, ikaba ari umukiriya wa Barte kuva mu 2023.
“Abakiriya bacu bakomoka mu byiciro bya B na C kandi bibanda cyane ku biciro n’uburyo bwo kwishyura. Ubwo twatangiraga gutanga gahunda zo kwishyura mu byiciro 24, hafi 10% by’abakiriya bacu bari basanzwe basaba kongererwa igihe,” ibi ni ibyatangajwe na Gláucio Melo, umuyobozi w’ubucuruzi wa Stanley's Pay, ikigo gishinzwe kwishyura muri Stanley's Hair. “Kubera iyo mpamvu, twabonye ibicuruzwa byacu byiyongeraho hafi 3%.”
Mu cyumweru cy’abaguzi, Cidadania 4U na Stanley's Hair byombi biri gutegura ibikorwa bidasanzwe, aho gahunda zo kwishyura zizagira uruhare runini. Santos, wo muri Cidadania4U, arateganya ati: "Nta gushidikanya ko bizaba inshuti ikomeye mu ntsinzi y’ubukangurambaga bwacu.".
Barte yatangiye gutanga gahunda yo kwishyura mu byiciro kugeza ku mezi 18 muri Kanama w'umwaka ushize; mu kwezi kwakurikiyeho, yongereye igihe kugeza ku mezi 24 - ikigo cyonyine cyatanze iki cyiciro ku isoko ry’abantu benshi. Mu mpera za 2024, kugurisha mu byiciro birenga 12 byageze kuri miliyoni 67 z'amadorari y'Amerika, mu gihe ibikorwa byo kwishyura mu byiciro birenga 18 byageze kuri miliyoni 21 z'amadorari y'Amerika. Muri iki giteranyo cya miliyoni 89 z'amadorari y'Amerika, itike mpuzandengo yari 12.200 kuri buri gikorwa. Rafael Milaré, Umuyobozi ushinzwe imisoro muri Barte, agira ati: “Ubu buryo, budasanzwe ku isoko, ni bumwe mu buryo twabonye bwo gukorana n’abakiriya bacu no gufasha ubucuruzi kugera ku musaruro mwiza.”.
