Noheli ifite icyo ivuze kidasanzwe kuri benshi muri twe. Ugushyingo kugeze, abantu benshi batangira kugura imitako ya Noheli, impano zo mu mpera z'umwaka, no gutekereza ku migenzo bazakurikiza mu ngo zabo. Iki ni igihe cyuzuyemo amarangamutima, gishobora gukoreshwa neza n'amasosiyete mu gukomeza umubano n'abakiriya babo no gutekereza ku bikorwa bitagamije kongera ibicuruzwa gusa, ahubwo no guteza imbere umubano wihariye uzasiga ikimenyetso kirambye ku kirango cyabo.
Iki ni kimwe mu bihe by'umwaka aho isoko ryiteze kwiyongera kw'ibikorwa by'abaguzi ku buryo bwose. Nk'uko amakuru aturuka mu Ishyirahamwe ry'Abayobozi b'Ubucuruzi (CNDL) n'Ikigo gishinzwe Kurengera Inguzanyo (SPC Brasil) abivuga, urugero, mu hantu abaguzi bakunda kugura impano, 76% bajya mu maduka asanzwe, naho 78% bakunze kugura kuri interineti, cyane cyane ku mbuga mpuzamahanga.
Nta gucika kuri uyu muraba usanzwe, kandi aho kugerageza kuwurwanya, bite ho kwinjiramo ngo uvumbure icyo ubwinshi bwawo butanga kugira ngo ukomeze umubano n'abo ugamije? Reba hano hepfo ibikorwa bimwe na bimwe bishobora gutanga umusaruro ukomeye muri uru rwego:
#1 Guerrilla Marketing: Ibikorwa bitandukanye, bihanga udushya, bikurura abantu benshi, bibagiraho ingaruka zikomeye ku byo bibuka kandi bigatuma bibuka ikirango cyawe vuba. Iyi ngamba, ishyigikiwe n'ubucuruzi bw'inyeshyamba, ishobora kuba ingirakamaro cyane muri iki gihe, igateza imbere ingamba zifata amarangamutima kugira ngo zikore abantu neza, zikomeze iyi sano, kandi zigatuma habaho ubunararibonye butazibagirana.
#2 Vuga ururimi rw'abakiriya bawe: Mu gihe cyo guhaha mu gihe cya Noheli, kuvuga ururimi rw'abakiriya ni ingenzi cyane kugira ngo ubucuruzi bugere ku ntsinzi. Mu gusobanukirwa ibyo bakeneye, ibyifuzo byabo, n'ibyo bifuza, ibigo bishobora gutanga ubutumwa bujyanye n'ibyo bakeneye, bigashyiraho isano ryimbitse ry'amarangamutima. Nubwo iki ari igikorwa kitoroshye, ukurikije imyaka itandukanye y'abakiriya ku isoko, abumva abakiriya babo kandi bagahuza n'ibyo bakeneye binyuze muri iri tumanaho bazabona umusaruro mwiza cyane.
#3 Kwamamaza hagati y’abantu: Imibanire hagati y’abantu irushaho gukomera kuri Noheli, kandi aha niho kwamamaza hagati y’abantu bigomba gushimangirwa. Shyira imbere itumanaho ryihariye n’umuguzi wawe, binyuze mu bikorwa byibanda kuri serivisi yihariye, ku giti cye, no gusabana, ugaragaza ko ushishikajwe no guhaza ibyo akeneye no kubona ibyo akeneye byose. Gushimangira ubu bucuti bizagira itandukaniro rikomeye mu kubaka ubudahemuka bw’abakiriya.
#4 Amaduka afite insanganyamatsiko: Yerekeza cyane ku maduka afatika, gushariza ibidukikije ukoresheje ibintu byihariye bya Noheli bitanga uburambe bushimishije kandi bushimishije muri iryo duka. Aha, intego ntigomba kuba iyo kugurisha ibyo bicuruzwa, ahubwo igomba kuba iyo guhanga umwanya utazibagirana kuri buri wese usura aho hantu, ashakisha ibintu bifatika n'ibifatika bituma umukiriya arushaho kumererwa neza mu mwuka wa Noheli, kandi ibyo bikongera isura n'izina ry'ikigo cyawe.
#5 Ubuntu Butunguranye: Ni nde udakunda guhabwa ikintu gito, si byo se? Cyane cyane iyo biturutse ku bikorwa bitunguranye. Nta gihe cyiza cyo gutanga ubwo buntu kurusha Noheli, isanzwe ifite amarangamutima menshi. Suzuma amateka y'ibyo abakiriya bawe baguze hanyuma utange impano nto kuri buri kintu baguze. Ikintu kidahenze cyane, ariko kizabyara ibihembo by'agaciro mu bijyanye n'isano hagati y'impande zombi.
Uretse kuba igihe cyo kwizihiza no kuba hamwe mu muryango, Noheli ni umwanya udasanzwe ku bigo wo gukomeza umubano wabyo n'abaguzi. Aha ngaha, intego ntigomba kuba iy'amafaranga, ahubwo igomba kuba iyo gushyira ibintu mu mwanya no kureba ishusho, hagakorwa ibikorwa bigaragaza amarangamutima y'iki gihe cy'umwaka kugira ngo habeho uburambe butazibagirana buguma mu bwenge bw'abaguzi bose.
