Ubusanzwe wizihizwa ku wa gatanu wa nyuma w'Ugushyingo, umunsi wa Black Friday usanzwe uri mu ngengabihe ya Brezili kandi urenze kure itariki yoroshye yo kwamamaza. Uyu munsi watangiriye muri Leta Zunze Ubumwe za Amerika, watangiye kwizihizwa muri Brezili mu 2010, uhita uba umwe mu bihe by'ingenzi mu bucuruzi, winjiza miliyari z'ama-reais kandi uzana ingaruka zikomeye ku bukungu bw'igihugu.
Mu 2023 gusa, ubucuruzi bwo kuri interineti bwinjije arenga miliyari 7 z'amadolari y'Amerika mu kugurisha mu gihe cya Black Friday. Iyo twongeyeho ibyo twaguze mu maduka asanzwe, uyu mubare uba munini kurushaho, bigatuma abantu bose bakungukira kuva ku bucuruzi buto kugeza ku bucuruzi bunini. Iki gikorwa cyongera ikoreshwa ry'ibicuruzwa kandi kigafasha mu gushishikariza umusaruro rusange w'igihugu muri Brezili (GDP), kikaba ari igipimo cy'ubukungu.
Indi ngaruka nziza igaragara mu guhanga imirimo. Kubera ko umubare w’abayikeneye wiyongera, amasosiyete akoresha abakozi b’igihe gito kugira ngo bakore nk’abagurisha, abashinzwe imigabane, abashinzwe itumanaho, n’abandi. Kuri benshi, iyi mirimo ibabera amahirwe yo kongera amafaranga yabo mu mpera z’umwaka, cyane cyane mu gihugu aho igipimo cy’ubushomeri kikiri hejuru.
Byongeye kandi, itariki yo kwamamaza yagize uruhare runini mu kwagura ubucuruzi bwo kuri interineti muri Brezili. Mu gihe abaturage barenga 70% bafite interineti, guhaha mu buryo bwa elegitoroniki byarazamutse cyane. Amasosiyete ashora imari nyinshi mu bukangurambaga bwo kwamamaza mu buryo bwa elegitoroniki, mu gihe abaguzi bategerezanyije amatsiko kugabanyirizwa ibiciro ku bicuruzwa nka telefoni zigendanwa, ibikoresho byo mu rugo, n'imyenda.
Ariko, si ibintu byose bishimishije. Hariho kandi imbogamizi, nko kwiyongera k'uburiganya n'ibikorwa byo kubeshya. Ibibazo nko guhindura ibiciro, aho agaciro kabyo kazamuka mbere yo "kugabanyirizwa ibiciro," biracyatera kutizerana. Byongeye kandi, igitutu cyo kugabanyirizwa ibiciro birenze urugero gishobora kwangiza inyungu, cyane cyane ku bacuruzi bato.
Nubwo bimeze bityo, Black Friday ni amahirwe adasanzwe yo kuzamura isoko no guteza imbere ubukungu. Kugira ngo ingaruka zayo zirusheho kuba nziza, ni ngombwa ko abaguzi n'ibigo bikora babikuye ku mutima, bakareba ko itariki ikomeza kuba moteri y'iterambere ry'ubukungu muri Brezili.
