Shopee yasohoye ibyavuye mu masaha 12 ya mbere y’irushanwa rya gatandatu rya 11.11 - Igurishwa rikomeye ry’umwaka, igikorwa cy’iminsi ibiri ku isoko muri Brezili. Muri iki gihe, uru rubuga rwaciye agahigo mu kubona no gutumiza ibicuruzwa mu gice cy’umunsi, rurenga umubare w’ibyagurishijwe byose bya Black Friday 2024.
“11.11 yatangiye yerekana imbaraga z’igikorwa muri Brezili. Mu masaha make ya mbere, twabonye umusaruro mwiza cyane, hamwe n’ubwiyongere bukomeye bw’ibicuruzwa ndetse n’ubwinshi bw’ama coupon yasubijwe. Iyi mibare igaragaza uburyo abaturage bizera Shopee kandi bakemera ko iki gikorwa ari kimwe mu bikorwa by’ingenzi byagabanyirijwe ibiciro by’umwaka,” nk’uko Felipe Piringer, umuyobozi ushinzwe ubucuruzi muri Shopee.
Abaguzi bagiye bakoresha 11.11 kugira ngo bagure ibintu bifite agaciro gakomeye, bigaragaza ko guhuza itariki ari igihe cy'ingenzi no ku byiciro bifite igiciro cy'itike kiri hejuru. Ibikoresho byo mu rugo byagurishijwe birenga 10% mu masaha 12 ya mbere y'umunsi, bizamuka ku myanya ibiri ugereranyije n'urutonde rwa 2024.
Byongeye kandi, ku nshuro ya mbere, Furniture yinjiye mu byiciro byagurishijwe cyane, igaragaza ubwoko butandukanye bw'abaguzi kandi ishimangira Shopee nk'ahantu nyaburanga ho kugura ibintu bitandukanye - kuva ku masezerano ya buri munsi kugeza ku ishoramari rikomeye ryo mu rugo. Ibindi byiciro by'ingenzi ni Terefone zigendanwa n'ibikoresho byo mu rugo.
Mu bicuruzwa byagurishijwe cyane harimo: Konsole y'imikino ya videwo, Smartphone, uburoso bwo kogosha umusatsi, igare ryo gukora siporo na Microwave. Leta zifite umubare munini w'abaguzi ni: São Paulo, Minas Gerais, Rio de Janeiro, Paraná na Bahia.
Bitandukanye n'ubukangurambaga bw'umwaka ushize, abarenga kimwe cya kabiri cy'abaguzi (51%) bahisemo gukoresha amakarita y'inguzanyo nk'uburyo bwo kwishyura, barenga PIX, yakoreshejwe na 37% by'abakoresha. Ibisubizo bigaragaza ingaruka nziza z'ubufatanye bwashyizweho na Shopee, nk'ubwakozwe na Nubank mu bukangurambaga bwa 2025, bwatanze ibintu byihariye n'inyungu zitandukanye ku bakiriya bahisemo kwishyura bakoresheje amakarita.
