“Icyubahiro cy’ikirango ni igihe umuguzi yizeye ikirango bihagije ku buryo yakoresha ikintu ku ruhu rwe.” Iyi nteruro igaragaza neza aho Speedo ihagaze, uretse kuba ifite isoko rirenga 80% mu mikino yo mu mazi, yanagaragaje iterambere rya 210% mu mezi 12 ashize ugereranije n’umwaka ushize mu gice cy’ubukorikori bw’uruhu. Ku bufatanye na Pink Cheeks, iki kigo cyagiye kirushaho kugira umwanya muri uru rwego, gitanga ibicuruzwa byibanda ku kwita ku ruhu, nk’imiti irinda izuba. Uyu munsi, uretse urubuga rw’ubucuruzi rwa interineti www.speedo.com.br, iki gicuruzwa gishobora kuboneka mu maduka atandukanye agurishwa, nka São Paulo, Raia, Drogasil, na Beleza na Web farumasi.
Speedo izwiho umuco wayo mu koga no mu mikino yo mu mazi, yahisemo kwagura urwego rwayo kugira ngo ihuze n'ibyo abaturage bifuza, uretse gukora neza, bagashaka uburinzi bw'uruhu mu bihe bikomeye. Intsinzi y'iyi porogaramu nshya, yakozwe ku bufatanye na Pink Cheeks, igaragaza icyizere cy'abaguzi. Iyi porogaramu igeragezwa mu bihe bikomeye, nko mu bakinnyi b'imikino yo mu rwego rwo hejuru nka Ana Marcela, wegukanye igikombe cya Olempike, bakoresha iyi miti yo mu bwoko bwa dermocosmetics kugira ngo uruhu rugire ubuzima bwiza mu gihe cy'imyitozo n'amarushanwa. Jalonetsky ashimangira ati: "Ikoreshwa cyane muri Leta Zunze Ubumwe za Amerika, twazanye agati k'isuku ku ruhu rwacu. Uretse kuba ari ingirakamaro cyane gushyiramo, twashoboye gushyiramo ibicuruzwa bitanga ikoreshwa ryinshi mu ipaki nto."
Mu bicuruzwa bidasanzwe harimo imiti irinda izuba cyane, imiti igabanya ubushyuhe nyuma y'izuba, hamwe n'imiti ivura uruhu nyuma yo kumara igihe kinini urwaye chlorine. Byose byakozwe hagamijwe gutanga uburinzi n'ubuvuzi bunoze hatabayeho kwirengagiza ihumure n'imikorere myiza abakinnyi bakeneye. Uyu murongo mushya wamaze kugirwa inama n'abakinnyi benshi bo mu ikipe ya Speedo, bakoresheje kandi bemeza dermocosmetics mu bikorwa byabo.
Uretse iterambere rikomeye ry’ibicuruzwa, Speedo isanzwe itegura gutangiza ibicuruzwa bishya muri iki gice, hitezwe ko izarushaho gushimangira ubwiza bwayo ku isoko ry’ibicuruzwa bya siporo. Ikibandwaho ni ibicuruzwa bishya byuzuza gahunda z’abakinnyi, bigashimangira ubwitange bw’iki kigo ku bwiza n’imibereho myiza y’abaguzi bacyo.
Bitewe n’ubwiyongere bw’imikino yo hanze n’impungenge zo kwiyitaho zikomeje kwiyongera, Speedo iri mu mwanya mwiza wo gukomeza gutera imbere, atari ku isoko ry’imyenda ya siporo gusa ahubwo no mu rwego rw’ubukorikori bw’uruhu, aho yatangiye kugaragara cyane.
Ubucuruzi bwo kuri interineti
Umurimo wa Speedo mu bucuruzi bwa elegitoroniki wageze ku izamuka ritangaje rya 44% mu 2024, ugereranije n'igihe nk'icyo mu 2023, urenga inyungu z'iduka rikuru ry'ikirango riri i São Paulo. Uyu musaruro ugaragara ugaragaza ko ingamba z'ikigo zo guhuza udushya mu ikoranabuhanga n'uburambe bw'abaguzi, zigahuza umuguzi wa nyuma mu buryo bwagutse kandi bunoze.
Mu myaka ya vuba aha, Speedo yafashe uburyo bushyira imbere kuba aho umukiriya ari, bikuraho itandukanyirizo rya kera hagati y’imiyoboro yo gucuruza kuri interineti n’iyo hanze yayo. Roberto Jalonetsky, Umuyobozi Mukuru wa Speedo, agira ati: “Icyibandwaho si uko turi, ahubwo ni uburyo dushobora gusobanukirwa no guhaza ibyifuzo n’imibereho y’abaguzi dukoresheje ibicuruzwa na serivisi zacu.”
Kugira ngo ikomeze iri terambere ryihutishwe, ikigo cyashoye imari nyinshi mu ikoranabuhanga mu myaka itatu ishize, gishyira mu bikorwa ibyumba byo gushyiramo ibikoresho bya elegitoroniki, ubuhanga bw’ubukorano mu bijyanye no kwakira abakiriya mu buryo bw’ikoranabuhanga no mu buryo bw’imbonankubone, kandi kinoza cyane imiterere y’ibikoresho n’imikorere yacyo. Nk’uko Jalonetsky abivuga, iri terambere ryari ingenzi kugira ngo ikigo gikomeze umuvuduko wacyo wo kwaguka.
