Giuliana Flores yiyongereyeho 50% mu bicuruzwa mu minsi mikuru ikomeye ugereranije n'amezi asanzwe. Mu myaka ya vuba aha, ibirori nka Umunsi w'Ababyeyi, Umunsi w'Abagore, n'Umunsi w'Abakundana byabaye bimwe mu bikomeye kuri kalendari y'iki kigo. Ibi bigaragazwa n'uko abantu benshi barushaho gukoresha amarangamutima mu buryo bw'ikoranabuhanga ndetse n'uburyo bwo gutanga indabyo nk'impano bwarushijeho kwiyongera, ikintu cyakomeje gukomera ndetse no mu bakiri bato, cyane cyane Generation Z, kandi gishimangira umwanya wa mbere w'ikigo ku isoko.
Umunsi w’Ababyeyi, wizihizwa muri Gicurasi, ufite umwanya ukomeye. Itariki ni yo ihagarariye ikirango cyane, ndetse ikanarenga Noheli, ubusanzwe ikaba ari igihe gikomeye cyane mu bucuruzi. Ugereranyije, ukwezi k’Umunsi w’Ababyeyi kwandikwaho ingano y’ibicuruzwa byagurishijweho 15% kurusha andi matariki yo kwibuka, bikaba ari igihe nyamukuru cy’umwaka cy’ubucuruzi bwo kuri interineti.
Mu bicuruzwa bikunzwe cyane harimo indabo z'indabo, zigize 40% by'ibyagurishijwe, hagakurikiraho indabo zifite ibikoresho kuri 30%, n'uduseke twihariye, dutanga 20% by'ingano y'ibyagurishijwe. Iyi sosiyete itanga urutonde rw'ibintu bitandukanye, birimo ibitabo, uduseke twa mu gitondo, shokora, n'ibindi bintu bitandukanye, byose hamwe bikaba birenga 10.000 biboneka ku rubuga.
Imyitwarire y'abaguzi mu kugura iratandukanye bitewe n'umunsi w'icyumweru buri munsi mukuru uba ndetse n'ibikorwa bikomeje gukorwa. Nubwo abakiriya benshi bateganya mbere y'igihe, igice kinini gitegereza kugeza ku munota wa nyuma kugira ngo bagure impano, ikibazo gisaba ubuhanga mu gutwara ibintu no kuzuza ibyo bategetse ku rwego runini. Muri urwo rwego, kwamamaza no gutanga amakarita bigira uruhare runini, cyane cyane mu bihe by'ibihe. Ibi bikorwa bikora nk'ibitera ikoreshwa ry'ibintu, bigatera imbaraga kugura impano zishingiye ku marangamutima n'izo gusangira, kandi bikagira uruhare mu kongera umubare w'ibyo batumiza mu byumweru bibanziriza ibirori bikomeye.
Iminsi mikuru n'ibirori bidasanzwe bigira hafi 12% by'amafaranga ikigo cyinjiza buri mwaka. Mu 2025, ikigo giteganya kohereza ibicuruzwa birenga 800.000 no kwagura ubwitabire bwacyo mu mijyi mishya hirya no hino mu gihugu, gishimangira ubufatanye n'ibirango byo mu byiciro bitandukanye no kwagura itsinda ryacyo ry'abafatabuguzi. Kubera ko gifite imigabane 65% ku isoko muri Brezili, ikigo gikomeje gushora imari mu kwagura amaduka n'ibigo bifatika, icyitegererezo cyatangijwe mu gikorwa cya ABF (Brazilian Franchising Association) cy'uyu mwaka, no mu mikorere myiza y'ibikoresho byemejwe n'ikigo cyacyo gikwirakwiza ibicuruzwa gifite ubuso bwa metero kare 6.000 kiri i São Caetano do Sul (SP), gishobora kuzuza 85% by'ibyo cyatumije mu isaha imwe.
Clóvis Souza, washinze akaba n'umuyobozi mukuru wa Giuliana Flores, yagize ati: “Amatariki yihariye agira uruhare runini kuri twe, atari ukubera ubwiyongere bw'ibicuruzwa gusa, ahubwo no kubera icyo ahagarariye. Indabyo zikomeje kuba kimwe mu bimenyetso by'urukundo n'umubano hagati y'abantu. Birashimishije kubona ko, nubwo hari impinduka mu mikoreshereze, iki kimenyetso cy'urukundo gikomeje kuba ikigezweho kandi gifite icyo kivuze ku bisekuru bitandukanye.”.
