Yo! Group, yose cyihariye mu bijyanye no kwamamaza ibikorwa by’ubucuruzi, kwamamaza mu bucuruzi, kwamamaza mu buryo bw’ikoranabuhanga, kiratangaza ko cyaguka ku rwego mpuzamahanga. Ikigo gishya gifite icyicaro muri Amerika, kigamije gufasha abakiriya bo mu gihugu no ku isi, gitanga ikiraro cy’ingenzi hagati y’amasoko yo muri Amerika y’Epfo n’ayo muri Amerika y’Amajyaruguru.
Ifite uburambe bw'imyaka irenga 10 - ikorera ibigo nka Camil, DEXCO, Flora, FORD, GM, PEPSICO, na Seara - Yo! Group irazwi kubera ibikorwa byayo bihuriweho, kuva ku igenamigambi kugeza ku ishyirwa mu bikorwa, yibanda ku gutanga agaciro nyako ku bucuruzi bw'ibigo bikomeye byo mu gihugu no mu mahanga. Kuba muri Amerika bigaragara ni igisubizo ku byifuzo by'abakiriya b'ikigo ku mishinga mpuzamahanga, cyane cyane ukurikije igikombe cy'isi gitaha, kizabera mu bihugu bitatu byo muri Amerika y'Amajyaruguru (Kanada, Amerika, Megizike), ndetse n'amahirwe ajyanye n'ibikorwa bikomeye nka NBA, NFL, imurikagurisha mpuzamahanga, na gahunda z'uburezi.
“Turi muri iyi ntambwe, dufite ubushobozi bwo kongera kugaragara kw’ikirango ku rwego mpuzamahanga mu myaka ibiri iri imbere no kongera amahirwe y’ubucuruzi atatu hibandwa ku bunararibonye bwa siporo, gahunda zo gushishikariza abantu ku isi, n’ibikorwa by’ibigo bifitanye isano n’amasoko akomeye,” ibi ni ibyavuzwe na Juliana Altruda, umuyobozi mukuru akaba n’uwashinze Yo! Group.
Umurimo wa Leta Zunze Ubumwe za Amerika uzayoborwa na Juliana, ushimangira umuhate w’ikigo wo gufunga imicungire y’ingamba ijyanye n’imiterere ya buri soko. Icyitezwe cy’igikorwa gishya ni ukongera amafaranga yinjira mu mishinga mpuzamahanga kugeza kuri 25% mu mezi 12 ari imbere, ashingiye ku bikorwa biri ku isoko rya Amerika y’Amajyaruguru n’ibikenewe bishya ku isi.
Mu bintu by’ingenzi by’ingenzi muri iki cyiciro gishya harimo Gahunda y’Ubucuruzi, umusaruro wihariye wa Yo! Group mu nkingi y’ubucuruzi bw’inkunga. Uretse ingendo zisanzwe zo guhemba, iyi gahunda itanga amahugurwa mpuzamahanga yibanda ku buyobozi, ibikubiye mu ngamba, no gukora ubucuruzi. Buri gahunda ikorwa hifashishijwe ikoranabuhanga, ihuza abayobozi n’abafata ibyemezo n’ibigo bitanga udushya, za kaminuza zikomeye, amamurikagurisha mpuzamahanga, n’ahantu ho gukorera imikoranire habifitiye ubushobozi - buri gihe ijyanye n’intego z’iki kigo. Imiterere, yamaze gukoreshwa neza ku bigo nka Seara na Dexco, ifatwa nk'imwe mu bintu bitandukanya ikigo ku isoko.
Ishami rishya rishimangira ingamba za Yo! Group zo kuba aho umukiriya abikeneye, hamwe n'ubwenge bw'umuco n'imikorere ndetse no kuba hafi. Ibikorwa mpuzamahanga by'ikigo birimo kandi ubunararibonye bwihariye mu mikino, kwamamaza imbonankubone, gushyira ahagaragara ikirango mu birori bikomeye, n'imishinga y'imikoranire n'ibigo. Itsinda ryo mu gace rizaba rishinzwe imiterere hakurikijwe icyifuzo, hamwe n'inkunga y'ikigo cyo muri Brezili, ubu gifite abakozi bagera kuri 45 n'urusobe rukomeye rw'abafatanyabikorwa bihariye.
“Icyibandwaho mu kwagura si ubwinshi, ahubwo ni akamaro. Kuba turi mu mahanga bifungura amarembo atari ku bucuruzi bushya gusa, ahubwo binafungura amarembo ku bucuruzi bushya bw’agaciro, ahubwo binatuma ikipe yacu muri Brezili ibonana mu muco no mu mwuga. Turashaka kubaka urusobe rw’ubufatanye mpuzamahanga, kwagura imikino, gukomeza ubumenyi, no guhuza ibirango n’uburambe bufite akamaro cyane,” uyu muyobozi yongeraho.
Umurimo muri Amerika ni intambwe ya mbere muri gahunda nini yo kwagura ibikorwa ku isi. Ikigo kimaze kugira imiterere mishya mu Burayi, ishobora kwaguka uko imishinga mpuzamahanga igenda itera imbere.
