Descrição
Copywriting — Buka ea 2: The Golden Skill Millionaires Sebelisa ho Fetola Mantsoe ho ba Phaello
Na u ne u tseba hore kelello ea hau e na le boleng ba chelete? Boleng boo bo lekanngoa ka chelete eo e e fumanang. Kelello e koetlisitsoeng hantle, ha e sebelisoa ka nepo, e fetoha mofuta o tšoarellang oa leruo—o ka tšeptjoang ho feta ho reka le ho rekisa lihlahisoa feela.
Kelello ke mofuta oa chelete e sa theoheng ho fihlela ho zero mathateng a lichelete, e ke keng ea utsuoa, 'me e ke keng ea sebelisoa. Ka mantsoe a mang, ha ho motho ea ka u amohang leruo leo. Ka lehlakoreng le leng, chelete e pshatleha—joaloka tutulu ea lehlabathe eo moea leha e le ofe o matla oa phetoho o ka e suthisang.
Ntle le haeba, ho hlakile, chelete e kopantsoe le "Golden Mind." U hlaolela kelello ea mofuta oo joang? Ho ea ka mongoli, Paulo Maccedo, o sibollotse mokhoa o itseng—’me mokhoa ona o senotsoe maqepheng a buka ena.
Ka mor’a katleho ea Copywriting (Bolumo 1), “Buka e Khubelu” e tsebahalang, Paulo Maccedo o tsoela pele ho manolla khopolo ea mokhoa-ka monyetla o feteletseng oa phaello—mokhoa o tšoanang o sebelisoang ke bo-rakhoebo ba likete ka liphello tse babatsehang. Haeba buka ea pele e ne e utloahala e le thupelo ea pele, babali ba re ena ke lengolo la thuto ea morao-rao ea ho kopitsa.
Tlhokomeliso: seo u leng mothating oa ho ithuta sona se ka fetola bophelo ba hau. Phetoho e tla utloahala hohle:
- Mokhoa oa ho bua le ho ngola
- Kamoo o hohelang le ho susumetsa batho kateng
- U tseba joang limmaraka
- U etsa chelete joang
Fumana maano a tsoetseng pele a fetolang mantsoe hore e be leruo le tšoarellang.
Maikutlo
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