Descrição

Epic Content Marketing (Marketing de Conteúdo Épico)

U phunyeletsa joang lerata, boitsebiso bo fosahetseng le bohlasoa bo tletseng lefatše la digital la bareki ba hao?
Ka Epic Content Marketing.

Joe Pulizzi, e mong oa litsebi tse ka sehloohong tsa ho bapatsa litaba tsa lefats'e, o u bontša mokhoa oa ho hohela bareki ba hajoale le ba nakong e tlang ka ho theha tlhahisoleseling le lipale tse ba amang ka 'nete. Ho sitisa bamameli ba hau ka litaba tse sa reng letho le melaetsa e rekisoang ka thata ha e sa sebetsa. Litaba tsa Epic li hapa tlhokomelo, tšepo le liketso.

Seo buka ena e se rutang

Epic Content Marketing e u tsamaisa mohato ka mohato ho theha lipale le lisebelisoa tse tsebisang, tse natefisang le tse susumetsang bareki ho nka khato - hangata ntle le thekiso e hlakileng. Ha litaba tsa bohlokoahali li fihla ho motho ea nepahetseng ka nako e nepahetseng, li hapa lipelo le likelello, li beha k'hamphani ea hau joalo ka setsebi se tšepahalang, 'me e ba mofuta oa litaba tseo batho ba li arolelanang.

Ka hare u tla ithuta ho:

• Khetha niche e nepahetseng ea litaba ho hohela le ho boloka bareki
• Etsa polelo e hlakileng ea sepheo sa ho bapatsa
• Theha mokhoa o phetoang oa ho theha le ho laola litaba tsa bohlokoahali
• Sebelisa mecha ea litaba ea sechaba le imeile ho holisa le ho hohela bamameli ba hau
• Lekanya ts'ebetso ea litaba-'me u fane ka mabaka a ho eketsa tekanyetso ea hau ea ho bapatsa litaba

Mehlala ea sebele ea lefatše

Ka lithuto tse tebileng tsa mekhatlo e kang John Deere, LEGO, Coca-Cola, le baetapele ba bang ba indasteri, Pulizzi e bontša kamoo litaba li tsamaisang kholo e bonahalang, e tsitsitseng. Mehlala ena e bonts'a mehato e sebetsang e fetolang litaba tse qobellang hore e be keketseho e tsitsitseng ea thekiso.

Hobaneng ho le bohlokoa

Ha o hokela bareki ka litaba tse monate, ba u putsa ka botšepehi, mantsoe a molomo, le thekiso e ntseng e phahama. Epic Content Marketing e u fa lisebelisoa le moralo oa ho qala ho theha le ho aba litaba tse fanang ka phaello e matla le kholo ea nako e telele.

Bala haholoanyane mabapi le mokhoa oa ho theha litaba tse bohlokoa haholo.