I-AI okanye umsebenzi worhwebo? Yintoni eza kuqala ukuthengisa ngaphezulu ngoSuku looTata

Usuku lukaTata luya kuba lithuba lokuqala elikhulu kwisiqingatha sesibini sonyaka kumawaka abathengisi ukuba bahlole iindlela zabo zokuthengisa. Ngelixa ukhangelo lwezisombululo zobukrelekrele bokwenziwa ngokuzenzekelayo kwinkonzo, ukujonga kunye nobudlelwane bomthengi bukhula, umbuzo uyanda phakathi kwabanini bamashishini: ngaba kufanelekile ukutyala imali kwi-AI ngaphambi kokumisela umsebenzi worhwebo? Kwiingcali, impendulo incinci malunga nokukhethwa kwesixhobo kunye nokunye malunga nokuvuthwa kweshishini.

Hugo Silveira, usomashishini, ingcali yokukhula kunye nomseki we Iqela leHRZ, Inkampani yokubamba ekhethekileyo ekukhuleni kweshishini, ukukhawuleza kwezorhwebo kunye nokwanda kwengeniso, ithi iinkampani ezininzi zisaqala ukuguqulwa kwedijithali kwindawo engafanelekanga. 

Ngokutsho kwakhe, ubukrelekrele bokwenziwa buphucula into esele ikhona kulo msebenzi. “Abasomashishini bavame ukubuza ukuba yiyiphi i-intelligence yokufakelwa abafanele bayithenge. Umbuzo ochanekileyo kukuba ngaba inkampani sele ineenkqubo ezicacileyo, izikhombisi ezichaziweyo kunye nokusebenza okucwangcisiweyo. Ukuba umsebenzi awulungiswanga, i-AI ikhawuleza iimpazamo. Xa kukho indlela, ukubeka iliso kunye nokulawula, yandisa imveliso ”, ubonisa.

Ukuqhubela phambili kweteknoloji kunceda ukucacisa le ntshukumo. NgokweNgxelo ye-Index ye-AI ka-2025, evela kwiYunivesithi yaseStanford, utyalo-mali lwabucala kwihlabathi jikelele kubukrelekrele bokwenziwa lufikelele kwi-US$ 252 yeebhiliyoni ngo-2024, ukwanda kwe-26% xa kuthelekiswa nonyaka ophelileyo. Uphando lukaMcKinsey olupapashwe ngo-2025 lubonisa ukuba i-78% yemibutho yehlabathi sele isebenzisa ubukrelekrele bokwenziwa kwindawo enye yeshishini, idibanisa itekhnoloji njengento ephambili kwizicwangciso zeshishini.

Ngokuziqhelanisa, ubukrelekrele bokufakelwa sele bukwazi ukuphendula kunxibelelwano lokuqala lomthengi, ukukhokela ngokufanelekileyo, ukurekhoda ngokuzenzekelayo ulwazi kwiCRM, ukusabalalisa amathuba phakathi kwabathengisi, ukwenza ulandelelwano kunye nokubeka iliso kwiziphakamiso ezivulekileyo. Le misebenzi inciphisa ixesha elichithwe kwimisebenzi yokusebenza kwaye ivumela iqela lokuthengisa ukuba ligxininise imizamo yabo kuthethathethwano, ubudlelwane babathengi kunye nokuthengisa okuvala.

João Vinas, injineli, ingcali kwi-CRM, i-automation ye-automation kunye ne-intelligence intelligence esetyenzisiweyo ekuthengiseni kunye neqabane kwi-Grupo HRZ, ichaza ukuba indawo yokuqala kufuneka ibe yinkqubo yokuyilwa kwenkqubo eya kwenziwa ngokuzenzekelayo. “Ngaphambi kokubeka i-arhente ye-AI ukuncedisa, inkampani kufuneka ikwazi ukuba kufuneka kwenzeke ntoni kumthengi ngamnye emva koqhagamshelwano lokuqala. Ngubani ofumana olu khokelo? Ngokukhawuleza kangakanani? Luluphi ulwazi olufuna ukuqokelelwa? Ufika nini umthengisi? Zingaphi iinzame zoqhagamshelwano ziya kwenziwa? Iteknoloji inokuqhuba le ngqiqo kwisikali, kodwa okokuqala le ngqiqo kufuneka ibe khona ”, uthi. 

Ingxelo ye-HubSpot ye-AI kwiNtengiso ye-2025 iqinisekisa lo mkhwa ngokubonisa ukuba izicelo ezisetyenziswa kakhulu ngamaqela athengisayo zihambelana nokuzenzekelayo imisebenzi yokulawula, ukuvelisa ii-imeyile, ukuphanda abathengi kunye nokuhlaziya iirekhodi zoshishino. Inzuzo yemveliso, nangona kunjalo, ixhomekeke ngokuthe ngqo kumgangatho womsebenzi.

Ku-Silveira, kukho ixesha elifanelekileyo lokuphumeza ubukrelekrele bokwenziwa. Iinkampani ezingekabikho isiseko sabathengi abalungelelanisiweyo, abaqapheli izikhombisi zabo okanye bangajongi ukusebenza kwe-funnel yorhwebo ayinakwenzeka ukuba ikwazi ukukhupha ixabiso kwi-teknoloji. ”Impazamo kukukholelwa ukuba ubukrelekrele bokwenziwa buya kuququzelela inkampani engalungelelananga. Kuxhomekeke kumgangatho wolwazi olufumanayo kunye neenkqubo ezihlangabezana nazo. Ukuba ezi nkqubo azikho, imbuyekezo ithande ukuba ngaphantsi kakhulu kunokuba bekulindelwe.”.

Ngokutsho kwengcali, ezinye iimpawu zibonisa ukuba inkampani isafuna ukucwangcisa umsebenzi ngaphambi kokutyala imali kwi-automation:

• ayisebenzisi iCRM rhoqo;
• ayinayo ifaneli yorhwebo echazwe kakuhle;
• ukulibaziseka ekuphenduleni abathengi;
• ayilandeleli ireyithi yokuguqulwa kwentengiso;
• andazi ukuba ngawaphi amajelo enza eyona ngeniso inkulu;
• ayigcini imbali yobudlelwane babathengi.

UVinas wongeza ukuba inkampani ayifuni ukulinda imisebenzi egqibeleleyo ukuze iqalise ukusebenzisa ubukrelekrele bokwenziwa. Inqaku elithatha isigqibo kukukwazi ukulinganisa okwenzekileyo phambi kokuphunyezwa ukuthelekisa ukusebenza emva koko. “Ukuba umrhwebi akayazi namhlanje ukuba kuthatha ixesha elingakanani ukuphendula kwisikhokelo, bangaphi abafowunelwa abe ngamathuba kunye nokuba mangaphi amathuba aphela ekuthengiseni, naye akayi kukwazi ukubonisa ukuba i-AI iphucule umphumo. Ukuzenzekelayo ngaphandle kokuba nesiseko sokuguqula utyalo-mali kwi-teknoloji ibe yingcakazo ”, uyachaza. 

Xa ezi ziseko sele zisekiwe, ubukrelekrele bokwenziwa buqala ukusebenza njenge-accelerator yokukhula. Okubaluleke ngakumbi kunokuphumeza izixhobo ezitsha kukubeka iliso kwizalathi ezikwaziyo ukubonisa ukuba ngaba utyalo-mali luvelisa imbuyekezo ngenene.

Phakathi kweeparamitha eziphambili ekufuneka zibekwe esweni zezi:

• ukunciphisa kumndilili wexesha lokuphendula kwabathengi;
• izinga loguqulo olwandisiweyo;
• ukukhula kwinani lolandelo olwenziweyo;
• ukuncitshiswa kwamathuba alahlekileyo;
• ukwanda kwemveliso ngomthengisi ngamnye;
• umndilili wokukhula kwetikiti;
• ukwanda kwexabiso lokuthenga kwakhona;
• ukuvela kwengeniso ngaphandle kokunyuka ngokulinganayo kwiqela.

“Impumelelo yobukrelekrele bokufakelwa akufanele ilinganiswe ngenani lezinto ezizenzekelayo eziphunyeziweyo, kodwa ngefuthe elivelisayo kwimveliso kunye nengeniso. Ukuba izikhombisi zihlala zifanayo emva kokuphunyezwa, ingxaki mhlawumbi ayikho kwisixhobo, kodwa kulawulo lomsebenzi, ”utsho uHugo.

Amava eQela le-HRZ ayakomeleza oku kuqonda. Inkampani idibanisa iCRM, i-automation yentengiso, iiarhente ezikrelekrele kunye neendlela zokuqikelela ukuthengisa, i-e-commerce, iikliniki kunye neenkampani zenkonzo, zihlala zinxibelelanisa itekhnoloji kunye nolwakhiwo lwemisebenzi yorhwebo. Ukubamba sele kukhawulezise imisebenzi engaphezulu kwe-250 kulo lonke ilizwe kwaye kudibanisa iimeko ezifana ne-R$764 iwaka kwiintengiso kwiiyure ze-24 kuthungelwano lweevenkile eziphathekayo kunye ne-R$1.9 yezigidi ezifakwe kwi-invoyisi kwiiyure ze-48 nje nge-e-commerce operation.

Kwiinkampani ezijonge ukuthatha ithuba loSuku looTata, uSilveira uthi kusekho ixesha lokusebenzisa ubukrelekrele bokwenziwa ngobuchule, ukuba nje amalungiselelo eqala ngokulungiselela umsebenzi. “Nabani na osebenzisa isixhobo kwiintsuku ezimbalwa ngaphambi kokuba iphulo lingenakwenzeka ukuba libe neziphumo ezihambelanayo. Imbuyekezo engcono kakhulu iyenzeka xa i-CRM, i-funnel yokuthengisa, inkonzo kunye nezibonakaliso sele zicwangcisiwe. Ubukrelekrele bobuchwephesha bukhawulezisa ukusebenza ngokufanelekileyo, kodwa aluyithathi indawo yolawulo ”, uqukumbela.