Descrição
Ukuthengiswa koMxholo we-Epic (Intengiso de Conteúdo Épico)
Uyiqhekeza njani ingxolo, ulwazi olungachanekanga, kunye nesiphithiphithi esiphuphuma kubathengi bakho kwihlabathi ledijithali?
NgeNtengiso ye-Epic Content.
UJoe Pulizzi, enye yeengcali ezikhokelayo zehlabathi kwintengiso yomxholo, ubonisa indlela yokutsala abathengi bangoku kunye nabexesha elizayo ngokudala ulwazi kunye namabali abandakanya ngokunyanisekileyo. Ukuphazamisa abaphulaphuli bakho ngomxholo ophakathi kunye nemiyalezo ethengisa nzima ayisasebenzi. Umxholo we-Epic uzuza ingqalelo, ukuthembela, kunye nesenzo.
Oko kufundiswa yile ncwadi
I-Epic Content Marketing ihamba nawe inyathelo-nge-nyathelo ngokwenza amabali kunye nezixhobo ezazisa, ezonwabise, kwaye zikhuthaze abathengi ukuba benze-kaninzi ngaphandle kokuthengisa okucacileyo. Xa umxholo we-epic ufikelela kumntu ofanelekileyo ngexesha elifanelekileyo, ubamba iintliziyo neengqondo, ubeke inkampani yakho njengengcali ethembekileyo, kwaye ibe luhlobo lomxholo abantu ababelana ngawo.
Ngaphakathi uya kufunda indlela yokwenza:
- Khetha umxholo ochanekileyo we-niche ukutsala kunye nokugcina abathengi
- Yenza inkcazo yenjongo yokuthengisa umxholo ocacileyo
- Yakha inkqubo ephindaphindwayo yokuyila kunye nokulawula umxholo we-epic
- Sebenzisa imidiya yoluntu kunye ne-imeyile ukuze ukhule kwaye ubandakanye abaphulaphuli bakho
- Ukulinganisa ukusebenza komxholo-kwaye ulungele ukwandisa ibhajethi yakho yokuthengisa umxholo
Imizekelo yehlabathi yokwenyani
Ngokusebenzisa uphando olunzulu lwemibutho efana noJohn Deere, LEGO, Coca-Cola, kunye nezinye iinkokeli zoshishino, uPulizzi ubonisa indlela umxholo oqhuba ngayo ukukhula okubonakalayo, okuqhubekayo. Le mizekelo ibonisa amanyathelo asebenzayo aguqula umxholo onyanzelisayo ekunyuseni kweentengiso ezihambelanayo.
Kutheni ibalulekile nje?
Xa udibanisa abathengi ngomxholo we-epic, bakuvuza ngokunyaniseka, amazwi omlomo, kunye nokuthengisa okunyukayo. I-Epic Content Marketing ikunika izixhobo kunye nesakhelo sokuqalisa ukudala kunye nokusabalalisa umxholo ohambisa iingeniso ezinamandla kunye nokukhula kwexesha elide.
Funda ngakumbi malunga nendlela yokwakha umxholo obaluleke ngokwenene.
Uphononongo
Akukho ngxelo okwangoku.