I-99 iqala isigaba esisha ekwandiseni isevisi yayo ye-99Compras ngokwethulwa kwesixazululo edolobheni laseSão Paulo nasemadolobheni angaphezu kuka-20 esifundeni sedolobha. Ngokutshalwa kwezimali okungu-R$ 100 million, i-99Compras ilethela abathengi esifundeni ulwazi olusha lokuthenga kwansuku zonke, oluhlanganiswe nohlelo lokusebenza lwe-99.
Le pulatifomu ihlanganisa izigaba ezahlukene zemikhiqizo, njengezitolo ezinkulu, amakhemisi, izitolo zezilwane ezifuywayo, iziphuzo, abathengisi bezimbali, imikhiqizo yobuhle, amathoyizi, izipho, kanye nezimpahla zasekhaya. Sekukonke, kunabalingani bezentengiselwano ababalelwa ku-3,000 eSão Paulo, okuhlanganisa i-Americanas, i-Atacadão, i-Carrefour, i-Cencosud, i-Cobasi, i-Coop, i-Nissei, i-Petz, i-St. Marche, kanye ne-Ultrafarma. Ngaphezu kwalokho, i-99Compras inabashayeli bokulethwa abalingani abangaphezu kuka-200,000, abanikeza izinketho zokulethwa ezijwayelekile nezihleliwe, okwenza umsebenzi oklanyelwe ukuqinisekisa ubuningi bempahla, ukusebenza kahle kwempahla, kanye nesivinini senkonzo kulo lonke idolobha laseSão Paulo.
“I-São Paulo ihlanganisa ubukhulu, ukuhlukahluka, kanye nomthengi oxhumene kakhulu; ngakho-ke, ukufika enhloko-dolobha yaseSão Paulo kuphawula isikhathi esisha se-99Compras. Sifuna ukukhombisa ukuthi kungenzeka ukuhlanganisa amanani ancintisanayo, ukulula, ubuhle bezokuthutha, kanye nokuhlangenwe nakho okuhlukile epulatifomu eyodwa,” kusho uTalita Poleto, umqondisi wezentengiselwano we-99Compras.
Le nkampani ihlanganisa ukwanda kwayo ngokwethulwa kwesixazululo esisha edolobheni laseSão Paulo kanye nakomasipala abangaphezu kuka-20 esifundeni samadolobha amakhulu, okuhlanganisa i-Osasco, i-Mauá, i-Carapicuíba, i-Itaquaquecetuba, kanye ne-Barueri. Lesi sinyathelo silandela uhlelo olwaqalwa ngo-Ephreli eGoiânia (GO) futhi lwaqhubeka ngoJuni nangoJulayi lapho lufika esifundeni sase-ABCD Paulista kanye naseGuarulhos.
Lokhu kunyakaza kukhombisa ushintsho ekuziphatheni kwabathengi baseBrazil. Ngokusho kwe-Euromonitor, isabelo sokuthengisa online ezweni sikhuphuke sisuka ku-5% saya ku-20% phakathi kuka-2015 no-2024, okugqamisa ushintsho lwesakhiwo endleleni abantu abathenga ngayo futhi kuqinisa amandla okukhula komkhakha.
Phakathi kwezinhlelo zokwethulwa eSão Paulo, abathengi bazoba nokufinyelela kumakhuphoni anikeza izaphulelo ezifika ku-R$99, ngaphezu kokuthunyelwa kwamahhala kuma-oda abo okuqala amabili, okuqinisa ukuzibophezela kwenkampani ekukhiqizeni isivivinyo, futhi ngesikhathi esifanayo, ukwandisa ukufinyelela kokuthenga kwansuku zonke ngokusebenzisa ulwazi oluhlanganisiwe ngaphakathi kohlelo lokusebenza lwe-99. Le nkampani iphinde yahlela izikhuthazo ezihlose ukuletha abalingani, kanye nemali engenayo ngokulethwa ngakunye engafinyelela ku-R$20 ngesikhathi sokwethulwa eSão Paulo.
Nge-99Compras, i-99 iqinisa isikhundla sayo njengohlelo lokusebenza oluhle ngokuhlanganisa ukuhamba, ukuthutha, ukulethwa kwemikhiqizo, ukulethwa kokudla, kanye nezinsizakalo zezezimali epulatifomu eyodwa. Njengoba inesisekelo sabasebenzisi abasebenzayo abangaphezu kwezigidi ezingama-60 eBrazil, inkampani yandisa ukuba khona kwayo empilweni yansuku zonke yabathengi kanye nentuthuko ekwakheni uhlelo lwe-ecosystem oluphelele ngokwengeziwe.
Isigaba sekhemisi sihlanganisa inqubekela phambili yesikhulumi
Isigaba sekhemisi siya ngokuya sithandwa kakhulu ngokufika kwe-99Compras enhloko-dolobha. EGoiânia, ama-oda ekhemisi asevele amele u-28% wokuthengwa okwenziwe kule pulatifomu, kanti eGreater São Paulo, lesi sigaba sesivele simela u-22% wama-oda, ngisho nangesikhathi sokuqala kokusebenza. Le nsizakalo ibhalisa isikhathi sokulethwa esimaphakathi semizuzu engu-24, futhi izinto ezihlobene nokudla okunempilo kwezingane, amanabukeni, inhlanzeko yomuntu siqu, amakhondomu, ukuhlolwa kokukhulelwa, kanye nemithi yokunciphisa ubuhlungu ziphakathi kwemikhiqizo efunwa kakhulu ngabathengi.
“Ukushintshashintsha kwezindlela zokuthengisa kuye kwashintsha kusukela ekubeni yindlela yokukhula kwezitolo. I-99Compras ixhumanisa ubuchwepheshe, ezokuthutha, kanye nesisekelo esibanzi sabathengi ukusiza ozakwethu bethu bandise amabhizinisi abo futhi bafinyelele izithameli ezintsha kalula nangendlela ephumelelayo,” kuphetha uTalita.
