Wake wama wacabanga ngendlela imithombo yezokuxhumana engathonya ngayo amasu okumaketha ezinkampani? EBrazil, lapho la mapulatifomu ebusa khona ukunaka kwabasebenzisi be-inthanethi, lokhu kubaluleke kakhulu. Ngokusho kwedatha evela ku -Semrush, ipulatifomu yokumaketha yedijithali egxile ekubonakaleni kwe-inthanethi, amawebhusayithi amane kwangu-10 avakashelwa kakhulu ngabantu baseBrazil ngoJuni angamanethiwekhi omphakathi. Endaweni yesibili yi-YouTube, enokuvakasha kwenyanga okungu-3.24 billion, kulandelwe yi-Instagram (576M) endaweni yesihlanu, i-WhatsApp (560M) endaweni yesithupha, kanye ne-Facebook (428M) endaweni yesishiyagalombili. Kubalulekile ukuqaphela ukuthi lezi zinombolo zibhekisela kuphela ekuvakasheleni amawebhusayithi futhi azifaki ukufinyelela ngezinhlelo zokusebenza.
Ngokusho kuka -Erich Casagrande, uMholi Wezokumaketha wenkampani eBrazil, lokhu kubandakanyeka ezinkundleni zokuxhumana kushintsha ngisho namasu e-SEO ezinkampani. Isifinyezo, esimele i-Search Engine Optimization, ngokuyisisekelo sisethi yamasu ahloselwe ukwenza ngcono iwebhusayithi ukuze ivele emiphumeleni ephezulu yamapulatifomu okusesha njenge-Google noma i-Bing. "Esikhathini esidlule, i-SEO yayibhekwa njengento engazisebenzela yodwa, igxile kakhulu kumagama angukhiye. Manje, ngalesi simo esisha, kudingeka ukuxhumana okukhulu nomkhiqizo nokuqukethwe kwawo, kuqondaniswe imiqondo kuwo wonke amakhasi lapho inkampani ikhona khona, ukuze kube nokusebenzisana phakathi kwezinhlelo zokukhiqiza ithrafikhi nezinhlelo zokumaketha," uyachaza.
Ukwabelana ngokuqukethwe ku-Instagram, TikTok, YouTube, Twitter, noma ku-Facebook kuyingxenye ebalulekile yesu lokwenza ngcono iwebhusayithi. Lokhu kungenxa yokuthi lawa mapulatifomu asebenza njengesisekelo sokwakha isithombe somkhiqizo, njengoba izinkampani namawebhusayithi anegunya elikhulu ethola imiphumela engcono kokubili ngokwendlela abasebenzisi ababona ngayo kanye nokubekwa kwezinjini zokusesha. "Lolu dumo lwakhiwe ngezindlela ezahlukene, kungaba ngezixhumanisi ezingemuva ezisezingeni eliphezulu ezivela kwamanye amakhasi, noma ngamandla omkhiqizo onezithameli zokuxhumana ezibandakanyeka kakhulu. Ngaphezu kwalokho, lapho okuqukethwe kwabelwana ngakho ngabantu abanethonya, kunethuba elikhulu lokuthi kubonwe ngabantu abaningi, okwandisa ukubaluleka kwenkampani," kusho uCasagrande.
Ithrafikhi evela ezinkundleni zokuxhumana nayo ibonise umthelela okhulayo ekulinganisweni kokusesha. “Nakuba ithrafikhi yomphakathi ingeyona into eqondile yokukala, ingandisa ukuzibandakanya kwewebhusayithi, inciphise izinga lokubuyela emuva, futhi yandise isikhathi sokuhlala. Lezi zimpawu zomsebenzisi zihunyushwa yi-algorithms yokusesha njengezinkomba zekhwalithi nokufaneleka,” kuphawula uCasagrande. I-TikTok ne-Instagram, isibonelo, ngefomethi yazo emfushane, esakazeka kakhulu, zinamandla okushayela inani elikhulu lethrafikhi ngokushesha. Amavidiyo adumile angadala ukwanda kokuvakasha, ukwanda kokubonakala kanye nokubekwa ezingeni emiphumeleni yokusesha.
Ekugcineni, isu elihlanganisiwe lezokuxhumana kanye ne-SEO libalulekile empumelelweni yedijithali. "Ngokudala okuqukethwe okungabiwa futhi okuhehayo, izinkampani zingakhulisa ukuba khona komkhiqizo wazo kanye nokufaneleka kwemakethe," kuphetha uCasagrande.
