Ukuthuthuka kwezindlela zokukhokha zedijithali kuye kwasheshisa izinguquko ezibalulekile ekuziphatheni kwabathengi ku-inthanethi eBrazil. Akumangazi ukuthi i-Pix — uhlelo lokukhokha okusheshayo oluqaliswe yiBhange Elikhulu laseBrazil ngo-2020 — luhlanganisa isikhundla salo njengendlela ekhethwayo yokuthengiselana kwezentengiselwano ze-e-commerce zikazwelonke.
Ngokusho kocwaningo oluthi "Umhlahlandlela Wokwanda Komhlaba Wonke Wezimakethe Ezikhula Kakhulu"olwenziwe yinkampani yezezimali yaseCanada iNuvei, ngo-2027 iPix izomela imisebenzi engaphezu kuka-50% kulo mkhakha, idlula ukusetshenziswa kwamakhadi esikweletu, okulindeleke ukuthi abike u-27% wokuthengiselana.
Ngo-2024, lolu hlobo lokukhokha seluvele lubalelwa ku-40% wemisebenzi kwezentengiselwano ze-e-commerce zaseBrazil. Ukuthandwa kwalo kungenxa yesivinini salo, ukusebenza kwalo, kanye nokuntuleka kwemali kubathengi—izici ezenza kwaba yinto ekhangayo ikakhulukazi kubantu abangenayo imali ebhange noma labo abanokufinyelela okulinganiselwe ezinsizeni zezimali zendabuko.
Ukwethulwa kwezinto ezintsha ezifana ne -Pix by Proximity, eyakhishwa yiBhange Elikhulu ngoFebhuwari 2025, kuthembisa ukukhulisa lo mkhuba. Lokhu kusebenza kuvumela abathengi ukuthi benze izinkokhelo ngokusondeza omakhalekhukhwini babo eduze kwesikhungo sokukhokha, okufana nokusebenzisa amakhadi angenawo uthintano, okwenza ukuthengiselana kusheshe futhi kube lula.
Okwamanje, ezinye izindlela zokukhokha zibonisa ukwehluka kwesabelo sazo semakethe. Izikhwama zedijithali, isibonelo, zazibalelwa ku-7% wezinkokhelo ze-e-commerce ngo-2024 futhi kulindeleke ukuthi zimele u-6% ngo-2027. Ukusetshenziswa kweziliphu zasebhange, ngakolunye uhlangothi, kuyaqhubeka nokwehla, kanti amathemba okuwa asuka ku-8% aya ku-5% esikhathini esifanayo.
URebecca Fischer, umsunguli kanye Chief Strategy Officer (CSO) ye- Divibank, uchaza ukuthi lezi zinguquko zibonisa ukuzivumelanisa okusheshayo kwabathengi baseBrazil nezinto ezintsha zobuchwepheshe emkhakheni wezezimali. “Ukuthanda okukhula kwe-Pix kugcizelela ukusesha izixazululo zokukhokha ezisebenza kahle nezifinyeleleka kalula, okubonisa ushintsho olukhulu ekuziphatheni kokuthenga online ezweni. Olunye ushintsho oluthola indawo ezweni lezentengiselwano ze-e-commerce yi-Pix by Initiation, evumela abathengi ukuthi benze izinkokhelo ngqo lapho bekhokha, ngaphandle kwesidingo sokukopisha nokunamathisela amakhodi noma ukuvula uhlelo lokusebenza lwebhange. Lokhu okuhlangenwe nakho okuguquguqukayo kunciphisa izinyathelo enkambisweni yokukhokha futhi, ngokusho kochwepheshe bemboni, kungasiza ekwandeni kwamazinga okuguqulwa, ikakhulukazi kokuthengwa okwenziwe ngamadivayisi eselula,” kusho yena.
