Inkampani elandelayo eyakhula kakhulu kunezimbangi zayo kungenzeka ukuthi ayizange iqashe abathengisi abaningi, ivule izitolo ezintsha, noma itshale imali eningi ekukhangiseni. Imane yenze isinqumo esifanele emizuzwini embalwa ngaphambili.
Lo mnyakazo uya ngokuya uthuthuka ngokuthuthuka kwe- Agency Commerce, imodeli lapho ama-ejenti obuhlakani bokwenziwa ecwaninga khona abahlinzeki, aqhathanise iziphakamiso, axoxisane ngemigomo, futhi enze ukuthenga ngokulandela izindinganiso ezichazwe ngabantu ngabanye nezinkampani. Ngaphezu kokwenza izinqubo ngokuzenzakalela, ubuchwepheshe bunciphisa isikhathi phakathi kokuhlonza ithuba nokwenza okuthile.
UMcKinsey ulinganisela ukuthi i-Agency Commerce ingaqhuba phakathi kwe-US$3 trillion kanye ne-US$5 trillion ekuthengiselaneni komhlaba wonke ngo-2030, okubonisa ukuthi ama-ejenti ahlakaniphile cishe azodlala indima ebaluleke kakhulu ebudlelwaneni bezentengiselwano.
Ngokusho kukaMarcos Koenigkan, umsunguli we-think tank Mercado & Opinião, ushintsho olukhulu alukho kubuchwepheshe ngokwalo, kodwa endleleni obushintsha ngayo ukuguquguquka kwebhizinisi. “Izinhlangano zichithe amashumi eminyaka zincintisana ngobukhulu, isakhiwo, kanye namandla okusebenza. Manje, seziqala nokuncintisana ngesivinini sokwenza izinqumo. Kunciphisa isikhathi phakathi kokuhlaziya ulwazi nokwenza. Noma ngubani oguqula ulwazi lube isu ngokushesha uzoba nenzuzo okunzima ukuyifinyelela.”.
Empeleni, ubuchwepheshe buqala ukuthatha imisebenzi yokusebenza, kuyilapho isu lithola ukubaluleka okukhulu ezinqumweni zebhizinisi. Njengoba amanxusa ahlakaniphile ethatha imisebenzi yokusebenza, ukubaluleka kwamandla omuntu okuchaza izinto eziza kuqala, ukuhumusha ulwazi, nokuqondisa izinqumo zamasu kuyakhula.
UKoenigkan ukholelwa ukuthi ubuhlakani bokwenziwa buletha inkathi entsha yokuthi izinkampani zincintisana kanjani. "Ubuchwepheshe abukaze buthathe indawo yesu; bushintsha kuphela isivinini lapho izinqumo zingenziwa khona. Izinkampani eziqonda lokhu kuqala zizoba sesimweni esingcono sokukhula kunalezo ezibona ubuhlakani bokwenziwa njengethuluzi nje lokuthola ukusebenza kahle.".
Ngokusho kukaPaulo Motta, umlingani e-Mercado & Opinião eSão Paulo, inselele iwukulungiselela izinkampani amandla amasha ebhizinisi, lapho ama-ejenti obuhlakani bokwenziwa eqala khona ukuhlanganyela ezinqumweni zezentengiselwano. “Ubuhlakani bokwenziwa bukhulisa ukuphendula kwezinkampani, kodwa abuthathi indawo yokuhlangenwe nakho kwalabo abazi imakethe. Izinhlangano ezikwazi ukuhlanganisa isu, ukuzivumelanisa nezimo, kanye nesivinini zizokulungela kangcono ukukhula endaweni yoshintsho olusheshayo.”.
Lokhu kuthuthuka kuthole ukuthandwa ohlelweni lwabaphathi. Le ndaba izoxoxwa ngayo esidlweni sakusihlwa esilandelayo esizosingathwa yiMercado & Opinião, ngoJulayi 28 eSão Paulo, esizohlanganisa uFernando Yunes, i-CEO yeMercado Livre, uGuilherme Horn, i-CEO ye-WhatsApp eBrazil, uCésar Gon, umsunguli we-CI&T, kanye noJúnior Borneli, umsunguli weStartSe, ukuze baxoxe ngemiphumela yalolu shintsho endleleni izinkampani ezithenga, ezithengisa futhi ezikhula ngayo.
Iminyaka eminingi, inzuzo yokuncintisana yayisho ukukhiqiza okwengeziwe, ukuthengisa okwengeziwe, noma ukutshala imali eyengeziwe. I-Agency Commerce inezela i-variable entsha kulesi sibalo. Ekugcineni, mhlawumbe inkampani elandelayo ezodlula abancintisana nayo ngeke kube yiyo etshale imali eningi noma ekhule ngokushesha. Kungase kube yiyo nje efunde ukunquma ngaphambi kwezinye.
