Igubha iminyaka eyi-15 selokhu yafika eBrazil, i-Amazon iqophe ukutshalwa kwezimali okungaphezu kwezigidigidi eziyi-R19 kwingqalasizinda, ubuchwepheshe, kanye nabantu kuzo zonke izifunda zezwe ngo-2025 - okulingana nemali engaphezu kwezigidi ezingama-R52 ngosuku unyaka wonke. Leli nani lidlula isilinganiso sokutshalwa kwezimali sonyaka kusukela ngo-2011 cishe izikhathi ezinhlanu, okubonisa ukusheshisa kwemisebenzi yayo kanye nokuthuthukiswa kwemisebenzi yayo ehlukahlukene eBrazil, okubhekwa njengenye yezinto eziza kuqala ezinhlelweni zayo zokukhulisa umhlaba wonke.
Selokhu yafika kuleli lizwe nge-AWS ngo-2011, i-Amazon ibonise ukuzibophezela okukhulayo ekuthuthukisweni kweBrazil. Njengoba itshale imali engaphezu kuka-R$75 billion kwezokuthutha, ezokuzijabulisa, ukuthuthukiswa kobuchwepheshe bendawo, izinsizakalo zamafu, ukudala amathuba emisebenzi, kanye nokuqeqeshwa kobungcweti, i-Amazon iphinde ikhuthaze ubuqambi kanye nezinhlelo ezihloselwe imiphakathi yasendaweni. Kulolu tshalomali, imali engaphezu kuka-R$65 billion inikele ku-GDP kazwelonke, ngokusho kwenkampani yokubonisana i-Keystone.
Lokhu kukhula kunomthelela oqondile ekudalweni kwemisebenzi. I-Amazon ikhiqiza imisebenzi eqondile nengaqondile engaphezu kuka-55,000 ngemisebenzi yayo yebhizinisi eBrazil — okuphindwe kathathu kusukela ngo-2024 futhi okumele ukukhula okungaphezu kuka-50% uma kuqhathaniswa nonyaka odlule.
“Ekugubheni iminyaka eyi-15 yokuzinikela eBrazil kanye nokutshalwa kwezimali okuqoqiwe okungu-R$ 75 billion, asiqinisekisi nje kuphela ukuzibophezela kwethu kwesikhathi eside ezweni, kodwa futhi nokwamukelwa okuhle okuvela kubathengi kanye nokukhula okukhulu kwebhizinisi lethu eminyakeni edlule,” kusho uJuliana Sztrajtman, umongameli we-Amazon Brazil. “Okungijabulisa kakhulu ukuthi, phakathi nalesi sikhathi, unyaka ngamunye sikhiqiza imisebenzi eminingi, sithuthukisa amabhizinisi, futhi sikhuthaza ukusungula izinto ezintsha kuzo zonke izifundazwe zaseBrazil, ngesikhathi esifanayo sithuthukisa ulwazi lokulethwa kwezigidi zabathengi, sinikeza inketho yokulethwa esheshayo phakathi kwezinkampani ze-e-commerce eBrazil. Yonke imali etshaliwe yenzelwe ukuqinisa umnotho nokuguqula izimpilo zemiphakathi yaseBrazil, noma ngabe ikuphi.”
Namuhla, kunezikhungo zokuthutha ezingaphezu kuka-300 ezisebenza ngobuchwepheshe be-Amazon eBrazil, ezisatshalaliswa kuzo zonke izifundazwe ezingu-26 kanye neFederal District — ezingaphezu kuka-100 zazo zavulwa ngo-2025 kuphela. Ngalowo nyaka ofanayo, inkampani yenze umnikelo ongaphezu kuka-R$ 16 billion ku-GDP yaseBrazil, ngokusho kweKeystone.
Ngo-2026, leli jubane landa, ngesilinganiso sezikhungo ezintathu ezintsha ezivulwa ngesonto. Lokhu kuthuthuka sekuvele kubonakala ezinzuzweni eziqondile zabathengi. I-Amazon yaphela u-2025 ngesivinini sokulethwa esisheshayo emlandweni wayo eBrazil: izinto ezingaphezu kwezigidi ezingama-50 zalethwa kumalungu e-Prime ngosuku olufanayo noma ngosuku olulandelayo. Inethiwekhi ye-logistics ye-Amazon ixhumanisa abathengi abavela kuzo zonke izifunda - kusukela kuma-favela aseSão Paulo naseRio de Janeiro kuya emiphakathini eseceleni komfula i-Amazon - ivumela ukufinyelela kwe-e-commerce ezweni lonke.
Ukuba khona kwe-Amazon eBrazil kudlula ibhizinisi elilodwa eliqondile, kuzihlanganisa nokuphila kwansuku zonke kwabathengi baseBrazil. Kungakhathaliseki ukuthi kulula ukuthengisa nge-Amazon Prime - ehlanganisa ukuthenga, ukonga, kanye nokuzijabulisa kokubhaliselwe okukodwa nge-Prime Video, i-Amazon Music Prime, i-Audible, kanye ne-Amazon Luna -, ngokusebenzisa ingqalasizinda ye-AWS, amadivayisi e-Echo kanye ne-Kindle, noma izixazululo ze-Amazon Ads eziqhuba ukukhula kwamabhizinisi abo bonke osayizi, i-Amazon izibeka njengenye yezinkampani ezihlanganiswe kakhulu ezweni. Le ndlela ihlanganisa ukwethembeka komhlaba wonke komkhiqizo omusha onezimpande ezijulile zendawo, owakhiwe eminyakeni engaphezu kwengu-15 yokutshalwa kwezimali kanye nomthelela oqondile emiphakathini yaseBrazil kanye nomnotho.
“Isifundo esibaluleke kakhulu kule minyaka eyi-15 ukuthi uma ususa izithiyo zobuchwepheshe futhi unikeza amathuluzi afanele, ubuhlakani baseBrazil kanye namandla okusungula izinto ezintsha awekho emhlabeni,” kugcizelela uCleber Morais, umphathi jikelele we-Amazon Web Services (AWS) eBrazil. “Phakathi nalesi sikhathi, i-AWS isuke ekubeni umhlinzeki nje wengqalasizinda yamafu ophayona yaba ngumlingani ophelele kakhulu wesu ekuguqulweni kwedijithali eBrazil. Indima yethu ukuqhubeka nokwandisa lokhu kufinyelela—ngefu, nge-AI, kanye nokutshalwa kwezimali okuqhubekayo ekuqeqeshweni kobungcweti.”
