Ukuhweba nge-inthanethi kwaseBrazil kukhiqize u-R$100.5 billion engxenyeni yokuqala ka-2025 kuphela, ngokusho kocwaningo lwe-Brazilian Association of Electronic Commerce (ABComm). Ukukhula komkhakha kukhuthaze ukutshalwa kwezimali kuma-ERP, amapulatifomu okuphatha, ukuzenzekela, kanye nokuhlanganiswa kwezinhlelo. Noma kunjalo, izinkampani eziningi ziyaqhubeka nokubhekana nokubambezeleka, ukusebenza kabusha, izindleko ezengeziwe, kanye nobunzima bokukhulisa imisebenzi ngendlela eqhubekayo.
Lesi simo siholele abaphathi esiphethweni esithola ukuthandwa endaweni yebhizinisi: ukwenza izinqubo zibe zedijithali akusho ukuthi kwakhiwe ukusebenza okuphumelelayo. Ezinkampanini eziningi, ubuchwepheshe buxazulule ezinye zezinselelo, kodwa buveze izinkinga zesakhiwo ezihlobene nokuphathwa, izinqubo, kanye namandla okusebenza.
Ngokusho kukaWagner Righetti, uchwepheshe kwezobuchwepheshe obusetshenziswa kwezokuthutha, ezokuthutha, kanye nokusebenza ngokuzenzakalela, onolwazi olungaphezu kweminyaka engama-20 kulo mkhakha kanye nomsunguli we- Orange Envios, inkampani ekhethekile ekuphathweni kwezokuthutha kanye nobuhlakani bempahla yemisebenzi ye-e-commerce, ukuguqulwa kwedijithali kungene esigabeni esisha sokuvuthwa. “Isikhathi eside, izinkampani zigxile ekwenzeni izinqubo zibe zedijithali kanye nokuhlanganisa izinhlelo. Lokhu kwakudingeka. Kodwa izinhlangano eziningi zithole ukuthi ukuhlanganiswa kukodwa akuxazululi izinkinga ezihlobene nobunzima bokusebenza. Kuyisiqalo nje,” kusho yena.
Lolu shintsho lufika ngesikhathi lapho ukuhweba nge-inthanethi ngokwako kuvuthwa. Imininingwane evela ku-Neotrust ikhombisa ukuthi imali engenayo yomkhakha ifinyelele ku-R$ 282.6 billion kumakota amathathu okuqala ka-2025, okuwukwenyuka okungu-18% uma kuqhathaniswa nesikhathi esifanayo sonyaka odlule. Lokhu kukhula kulethe ukuthengisa okwengeziwe, kodwa futhi kwandisa ubunzima bokusebenza.
Njengoba ama-oda, iziteshi zokuthengisa, izifunda zesevisi, kanye nezidingo zabathengi zanda, izakhiwo ezazisebenza kahle ezigabeni zokuqala ziqala ukubonisa imikhawulo. Izinqubo ezenziwe ngesandla, imithetho ejwayelekile, kanye nemisebenzi eguquguqukayo iqala ukuthinta umkhiqizo, izindleko, kanye nolwazi lwamakhasimende.
Ngokusho kukaRighetti, elinye lamaphutha avame kakhulu abonwa emisebenzini ephakathi nendawo ukukholelwa ukuthi ukuxhuma nje uhlelo lwe-ERP, isitolo esiku-inthanethi, kanye nezinkampani zokuthumela kuzokwanela ukusekela ukukhula.
“Izinkampani ezimbili zingasebenzisa izinhlelo ezifanayo futhi ziveze imiphumela ehluke ngokuphelele. Umehluko ngokuvamile awukho kubuchwepheshe, kodwa endleleni umsebenzi owahlelwa ngayo, imithetho esetshenziswayo, kanye nekhono lokuzivumelanisa nezinselele zebhizinisi,” kuchaza yena.
I-logistics ingenye yezindawo lapho leli qiniso libonakala khona kakhulu. Nakuba ukuhlanganiswa phakathi kwamapulatifomu sekuyinto ephoqelekile, akusameleli inzuzo yokuncintisana. Isici esihlukanisayo manje sisekuhlakanipheni kokusebenza okusetshenziswa kule nqubo.
Izinkampani ezisebenza ngamaphrofayili omkhiqizo ahlukene, izifunda zokulethwa, kanye nezidingo zebhizinisi seziqalile ukufuna imithetho ethile yokuthutha impahla, izindlela ezihlukile zokuthwala impahla, ukuphathwa kwephrofayili yempahla, kanye namakhono amakhulu okwenza ngokwezifiso ukusebenza.
“Izinhlelo zokuxhuma sezilula kakhulu. Inselelo yamanje ukwenza umsebenzi uphendule ezicini zebhizinisi ngalinye. Yilapho izinkampani eziningi zibhekana khona nobunzima, ngoba ubunzima bukhula ngokushesha kunesakhiwo sokusebenza,” kusho yena.
Umthelela udlulela ngale kwendawo yobuchwepheshe. Lapho izinqubo zingahambisani nokukhula, izinkinga zokusebenza ziqala ukuthinta izinkomba zezimali, amandla okukhula, kanye nokwaneliseka kwamakhasimende. Ukubambezeleka, ukwehluleka kokuxhumana, ukulethwa kabusha, ukwanda kwezingcingo zokusekela, kanye nezindleko ezengeziwe kuba izimpawu zomsebenzi ongakathuthuki ngesivinini esifanayo nokuthengisa.
Esinye isici esibangela lesi simo ukucindezela okwandayo kokusebenza kahle. Njengoba kunezinzuzo eziqinile kanye nabathengi abafuna kakhulu, izinkampani seziqalile ukufuna umkhiqizo ngaphandle kokukhulisa amaqembu noma ukukhulisa izindleko ngesilinganiso esifanayo.
Kulesi simo, ochwepheshe baveza ukuthi isigaba esilandelayo sokuguqulwa kwedijithali sizogxila kakhulu ekuhlanganisweni kobuchwepheshe kodwa sizogxila kakhulu ekuhlakanipheni kokusebenza, ukuzenzekela kwezinqumo, kanye nokwenza ngezifiso izinqubo.
I-Black Friday 2025 ngokwayo iqinise lo mkhuba. Ngokusho kwedatha yemboni, i-e-commerce yaseBrazil ikhiqize u-R$4.76 billion phakathi naleso sikhathi, okuwukwenyuka okungu-11.2% uma kuqhathaniswa nonyaka odlule. Umphumela ukhombisile ukuthi ikhono lokwamukela amanani amaningi ama-oda ngaphandle kokubeka engcupheni ulwazi lwabathengi selibe yinzuzo enkulu yokuncintisana.
Ngokusho kukaRighetti, izinkampani ezizokwazi ukuqhubeka nokukhula eminyakeni ezayo yilezo ezizokwazi ukuguqula ubuchwepheshe bube ukusebenza kahle kwangempela.
“Kunomehluko obalulekile phakathi kokwenziwa ngedijithali nokulungiselela ukukhula. Ubuchwepheshe buyisisekelo, kodwa budinga ukuhambisana nezinqubo ezihlakaniphile, ukuzivumelanisa nezimo, kanye nesakhiwo esilungiselelwe ukubhekana nobunzima bomsebenzi. Yilokhu okuzohlukanisa izinkampani ezikwazi ukukhuliswa kulezo eziqala ukubhekana nobunzima lapho ziqala ukukhula,” uphetha.
