I-Black Friday ayisagxili ngoLwesihlanu lokugcina lukaNovemba. Njengoba abathengi becwaninga amanani futhi beqhathanisa okunikezwayo emasontweni ngaphambi kokuthenga, abathengisi kudingeka balindele izinqumo zezentengiselwano nezokusebenza ukuze bafinyelele isikhathi sesidingo se-e-commerce esiphezulu ngengqalasizinda edingekayo elungisiwe.
Ngokusho kocwaningo lweMicrosoft, abathengi bathatha isilinganiso sezinsuku ezingama-35 ukuqedela uhambo lwabo lokuthenga futhi benze usesho olucishe lube ngu-49 ngaphambi kokuguqula. Ngaphezu kwalokho, ama-55% okuguqulwa okuku-inthanethi okuqoshwe ngoNovemba avela ekusesheni okwaqalwa ngo-Okthoba.
“Empeleni, iBlack Friday ayisafaneleki ngoLwesihlanu olulodwa kuphela. Abathengi sebeqonda kakhulu: balandelela amanani, baqhathanisa okunikezwayo emavikini amaningi, bacwaninga ngokubuyekezwa, futhi bafika ngoNovemba benombono ocacile kakhulu walokho abahlose ukukuthenga nokuthi bazimisele ukukhokha malini,” kuchaza uClaudio Dias, i-CEO yeMagis5, isikhungo sokwenza izinto ngokuzenzakalela nokuhlanganisa abathengisi nezimakethe ezifana neMercado Livre, TikTok Shop, Amazon, Magalu, kanye neShopee.
Lokhu kuziphatha kugcizelela nokubaluleka kwesu lokubiza amanani ngaphambi kosuku. Ocwaningweni olwenziwe yiSerasa ngokubambisana ne-Opinion Box ngo-2025, abathengi abayisithupha kwabayishumi bathi bayacwaninga futhi baqhathanisa amanani ngaphambi kokusebenzisa amadili e-Black Friday. Ucwaningo lwenze ucwaningo kubantu abayi-1,200 kulo lonke izwe.
Kubathengisi, lokhu kusho ukuthi amalungiselelo okuhweba aqala ngaphambi kokufika kwentengo ephezulu. U-Agasti noSepthemba baba yizikhathi ezibalulekile zokumisa amanani, ukukhetha imikhiqizo, nokuhlela imikhankaso, kodwa futhi nokuhlola imisebenzi nokulungisa izinkinga ezingase zikhule ngesikhathi se-Black Friday.
“Labo abaqala ukulungiselela kusenesikhathi bathola isikhathi sokuhlola, ukulungisa, nokuthuthukisa ukusebenza. Lapho inani lama-oda likhuphuka, iphutha elibonakala lincane lingathinta amakhulu noma izinkulungwane zokuthengisa,” kuchaza uDias.
Kulinganiselwa ukuthi i-Black Friday izokhiqiza cishe ama-R$ 14.4 billion kwezentengiselwano ze-inthanethi zaseBrazil ngo-2026. Ukuze kuthathwe leli nani, ukulungiselela kudinga ukudlulela ngale kwesu lezentengiselwano. Impahla, imali engenayo, ukuthunyelwa, kanye nokuhlanganiswa kweziteshi zokuthengisa nakho kuyasetshenziswa.
"Labo abasebenza kusenesikhathi ekubonakaleni komkhiqizo, bakhe idumela elihle, futhi balondoloze isu lentengo elihambisanayo bafika esikhathini sokuncintisana kakhulu sonyaka benamandla engeziwe okuncintisana ngokunakwa kwabathengi ezimakethe nasezinjinini zokusesha," kusho umphathi.
Nakuba ukulungiselela kuqala ngecebo lamanani kanye nokwakha ukufaneleka, akupheli lapho umthengi echofoza ukuze athenge. Kulapho kanye lapho kuqala khona enye ingxenye ebalulekile ye-Black Friday: ukwenza wonke umsebenzi uhambisane nokwanda kokuthengisa.
UClaudio Dias uchaza ukuthi phakathi kwezingqinamba ezivame kakhulu ezibhekene nazo ngemuva kwesinye sezinsuku eziyinhloko ze-e-commerce kazwelonke ukuntuleka kokuvumelanisa isitokwe phakathi kweziteshi ezahlukene zokuthengisa, ukukhishwa kancane kwama-invoyisi namalebula okuthumela, kanye nokwehluleka kokuthunyelwa. "Emsebenzini onezinkulungwane zama-oda agxile esikhathini esifushane, izinkinga ezincane zingakhula ngokushesha," ugcizelela.
Isibonelo, umkhiqizo othengiswa ngesikhathi esisodwa ezimakethe ezimbili ngaphandle kokuvuselelwa kwesitoko okusheshayo kungabangela ukuthengiswa ngaphandle kokuba into itholakale. Ngakolunye uhlangothi, ukufaka ama-invoyisi kancane kanye namaphutha okukhetha ngokulandelana kungaholela ekubambezelekeni, ekukhanselweni, kanye nokuthunyelwa kwemikhiqizo engalungile.
“Izinqubo ezisebenza emsebenzini one-oda eziyikhulu zingase zingasebenzi lapho ivolumu ifinyelela inkulungwane. NgoLwesihlanu Olumnyama, inselele iwukukhulisa amandla omsebenzi ngaphandle kokuphindaphinda isakhiwo ngesilinganiso esifanayo,” kusho i-CEO ye-Magis5.
Kulesi simo, amaphuzu amathathu avelele ekulungiseleleni abathengisi: ukuhlanganisa iziteshi ezahlukene zokuthengisa ukuze kuhlanganiswe ulwazi; ukwenza ama-invoyisi kanye nokukhishwa kwentela ngokuzenzakalela ukuze kuhambisane nevolumu ekhuphukile; kanye nokugcina izinto ezikhona zivumelanisiwe ukuze kuncishiswe ingozi yokuthengisa ngaphandle kokutholakala komkhiqizo.
Ngakho-ke, ukulindela kuba yindaba yamandla okusebenza. Lapho abathengisi beshesha ukubona izithiyo futhi bahlole izinqubo zabo, kulapho amathuba okulungisa amaphutha ngaphambi kokuba athinte ulwazi lwabathengi phakathi nesikhathi sokufunwa okuphezulu konyaka.
“Ukulungela iBlack Friday kusho ukukwazi ukwamukela ukwanda kwama-oda ngaphandle kokuguqula ukukhula kokuthengisa kube yinkinga yokusebenza. Ubuchwepheshe budinga ukusiza umthengisi ukuthi afinyelele esikalini ngenkathi elawula isitokwe, ukukhokhisa, kanye nokuthunyelwa,” kuphetha uDias.
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