Njengoba ibhekwa njengenye yezinsuku ezibaluleke kakhulu kwezentengiselwano zaseBrazil, i-Black Friday ivula ngokusemthethweni isizini yokuthenga yemikhosi yokuphela konyaka. Ukusesha amadili kukhiqiza izigidigidi zama-reais eBrazil - ngo-2024, ukuthengiswa kufinyelele ku-R$4.27 billion, ukwanda okungu-8.4% uma kuqhathaniswa nonyaka odlule. Ngokuphathelene namayunithi athengisiwe, ukwanda kwaba ngu-9.4%, ngokusho kocwaningo olwenziwe yi-Neotrust Confi, inkampani egxile ezixazululweni zobunhloli zokuthengisa online.
Amanye amabhizinisi asebenzisa lesi sikhathi lapho imali eningi ifakwa emnothweni futhi awagcini ngosuku olulodwa lokukhushulwa, okwandisa okunikezwayo kanye nokukhushulwa kuyo yonke inyanga kaNovemba. Ushintsho olubonwa yimakethe ukuthi usuku alusagcini ekusesheni amadili ezimpahleni zabathengi, njengezinto zikagesi, isibonelo.
Lokho kusho uLeonardo Furtado, umphathi we-Auto Shopping Internacional, isitolo sezimoto esihlanganisa abathengisi bezimoto abangaphezu kuka-25 endaweni eyodwa. Ngokusho kwakhe, abantu babona amathuba okutshalwa kwezimali okukhulu, njengokuthenga izimoto. "Lesi sikhathi sonyaka sesibe yisu lokuthengisa, njengoba abantu besebenzisa umholo wabo wenyanga ye-13 kanye nesikhathi se-Black Friday ukufeza amaphupho abo. Futhi ukushintsha imoto yomndeni kungenye yazo," kusho yena.
ULeonardo uthi futhi abathengisi basebenzisa lesi sikhathi ngokunikeza amadili kuyo yonke inyanga. “Ngeke sizigcinele umhla zingama-28 kuphela, usuku iBlack Friday ewela ngalo kulo nyaka. Sinezimoto ezingaphezu kuka-1,500 ezisetshenziswe ngaphambilini ezinamanani amahle kanye neziqinisekiso. Amakhasimende angakhetha ngokuthula futhi abone ukuthi yini efanelana kahle nesabelomali sawo: ukukhokha ngezitolimende ezifika ku-60, inkokhelo yokuqala ngo-2026, kanye nethuba lokusebenzisa izimoto zawo ezisetshenzisiwe njengokushintshana,” uphetha.
EBrazil, ukuthengisa kulindeleke ukuthi kukhuphuke ngo-16.5% ngo-2025 uma kuqhathaniswa no-2024, ngokusho kocwaningo olwenziwe yinkampani yokubonisana iGauge ngokubambisana ne-ejensi i-W3haus.
