I-Casas Bahia Ads, isikhungo semidiya yokuthengisa ye-omnichannel se-Casas Bahia Group, yandisa imisebenzi yayo ngokuthuthukisa isu le-omnichannel le-TCL ngesikhathi seNdebe Yomhlaba elahlanganisa abezindaba abanazo, idatha yababukeli, i-CRM, abezindaba basesitolo, kanye nabalingani bangaphandle ukulandelela lonke uhambo lokuthenga kwabathengi.
Lo mkhankaso waklanywa ngesinye sezikhathi ezibaluleke kakhulu esigabeni sokubukisa. Kwikota yokuqala ka-2026, ama-TV ahamba phambili ekuthengisweni komthengisi phakathi kwazo zonke izinto ezithengiswe yinkampani. Ngesikhathi somqhudelwano, kulindeleke ukukhula kokusesha okucishe kube ngu-40%, ngamamodeli angaphezu kwamasentimitha angu-65 abonisa amandla okuthengisa okungaphezu kokuphindwe kabili.
Ukuze kuzuze lesi simo, i-Casas Bahia Ads ihlanganise izixazululo ezahlukene zemidiya yokuthengisa isu elihlanganisiwe, ihlanganisa izikhangiso zokubonisa, imikhiqizo exhasiwe kwezentengiselwano ze-e, izimpawu zedijithali ezitolo ezibonakalayo, kanye nomkhankaso wokukhuthaza abathengisi. Ngale ndlela, i-TCL yayikhona ezindaweni ezahlukene ohambweni lwabathengi, yandisa ukubonakala kwemikhiqizo yayo.
Ngokusho kukaGuilherme Barsanti, iNhloko ye-Retail Media eGrupo Casas Bahia, lo mkhakha usuthuthukile futhi namuhla uxhumanisa izethameli nedatha ukuze kulethwe izixazululo eziphelele kumabhrendi. "I-Retail Media ayiseyona nje imidiya ngaphakathi kwezitolo. Namuhla, indima yethu ukuxhumanisa izethameli, idatha, kanye neziteshi ezahlukene ukuze kulandelwe lonke uhambo lwabathengi, okuhlanganisa nangaphandle kwezindawo zethu zobunikazi," kusho umphathi.
Njengengxenye yesu, le ndawo iphinde yahlanganisa iTikTok ukuze yandise ukufinyelela komkhankaso. Lesi sinyathelo siphawule ukusetshenziswa kokuqala kweBranded Search Hub ngumkhakha kazwelonke wezitolo, ifomethi ehlanganisa ndawonye okuqukethwe komkhiqizo endaweni enikezelwe ngaphakathi kwemiphumela yokusesha yesikhulumi. Lapho befuna i-"TCL," abasebenzisi bathole ulwazi oluthuthukiswe yiCasas Bahia, olunamavidiyo, okuqukethwe okuvela kubadali, amabhanela, izingcingo zokuthatha isinyathelo, kanye nokukhethwa okukhethiwe kwamathelevishini omkhiqizi atholakalayo ukuze athengwe.
“I-TikTok yindawo lapho ukutholakala komkhiqizo kwenzeka khona ngokwemvelo, futhi i-Branded Search Hub ithuthukisa lokhu ngokuxhumanisa inhloso yokusesha yomsebenzisi nokuhlangenwe nakho komkhiqizo okujulile. Ukuletha le fomethi ezitolo zaseBrazil okokuqala, ngokubambisana ne-Casas Bahia Ads kanye ne-TCL, kukhombisa ukuthi ipulatifomu ingasondeza kanjani imikhiqizo nabathengi ngesikhathi esifanele sesinqumo sokuthenga, iguqule umphakathi wethu ube isiteshi esinamandla sokuguqula,” kusho uDanielle Crahim, umqondisi webhizinisi le-TikTok eBrazil.
Ngokusho kukaDale Chen, uMqondisi Wokumaketha weLatin America kwa-TCL, lo mkhiqizo ukwazile ukuba khona kusukela ngesikhathi sokutholwa kwawo kuze kube yisinqumo sokuthenga, usebenzisa ithuba lokwanda kwesidingo salesi sigaba ngesikhathi seNdebe Yomhlaba. “Imicimbi emikhulu yezemidlalo igxila ukunaka kwabathengi. Ngakho-ke, kubaluleke kakhulu ukuba nabalingani abakwazi ukuguqula isifiso somkhiqizo omuhle ube ukuthenga, siqinise isibopho sethu namakhasimende ngesikhathi sesikhathi esibalulekile,” kusho umphathi we-TCL.
