Umkhuba wokushiya ukuthenga izipho zoSuku Lobaba kuze kube umzuzu wokugcina kulindeleke ukuthi ubangele ukwanda okungu-25% kuya ku-28% kwenani lokuthumela phakathi nesonto loSuku Lobaba ngo-2026, uma kuqhathaniswa nesikhathi esifanayo ngo-2025. Lokhu kubikezela kuyingxenye yocwaningo lwe-SuperFrete mayelana nokuziphatha kwe-e-commerce logistics futhi kukhombisa ukuthi ukukhula kufanele kugxile ezinsukwini eziholela ekugujweni.
Ucwaningo lubonisa ukuthi akukho ukwanda kancane kancane. Emasontweni amabili ngaphambi koSuku Lobaba, inani lama-oda lihlala liseduze nesilinganiso sanyanga zonke. Ushintsho lwenzeka ngesonto eliholela ngeSonto, lapho ama-oda enyuka ngokushesha futhi ebeka ingcindezi enkulu ekuqoqweni kwezinto, ekupakishweni, ekuthunyelweni nasekulethweni.
Kubathengisi abancane nabaphakathi, lokhu kuziphatha kunciphisa ithuba lokulungisa amaphutha ngesikhathi somkhankaso. Ukuphela kwesitoko, ukubambezeleka kokuthunyelwa, noma isikhathi sokulethwa esingabalwanga kahle kungalimaza ukuthengisa ngesikhathi sokufunwa okuphezulu.
“Lapho abathengi begxila ekuthengeni kwabo ezinsukwini ezimbalwa ezedlule, umsebenzi udinga ukusabela ngokushesha. Kubathengisi abancane, asikho isikhala esiningi sokwamukela ukubambezeleka noma ukuhlela kabusha izinqubo ngezikhathi ezimatasa. Ukuhlela kudingeka kwenzeke kusengaphambili ngoba ukuthenga kungomzuzu wokugcina, kodwa ukulungiselela kwenkampani akukwazi ukuba njalo,” kusho uDaiane Dias, i-CRO ye-SuperFrete.
Usuku Lobaba lukhiqize u-R$ 9.51 billion kwezentengiselwano ze-inthanethi zaseBrazil ngo-2025, ukwanda ngo-14% ngaphezu kuka-2024, ngokusho kwedatha evela ku-ABComm ehlanganiswe ocwaningweni lwe-SuperFrete. Kwakukhona ama-oda ayizigidi ezingu-16.7, ngentengo yamathikithi emaphakathi engu-R$ 567. I-Pix idale u-56% wokuthengiselana, ngokusho kocwaningo lwe-Yampi olushicilelwe yi-Times Brasil.
Ngokusekelwe kudatha yeSuperFrete, inani lokuthunyelwa ngesonto losuku likhule ngo-33% ngo-2025, umphumela ophakeme ngokuphindwe kabili kunokukhula kwe-e-commerce iyonke phakathi naleso sikhathi. Amapulatifomu ahlose amabhizinisi amancane naphakathi abhalise ukwanda ngo-26%.
Inani eliphakeme lokuthunyelwa livela ekuqaleni kwesonto
Ukuhlushwa kuyabonakala futhi ekusatshalalisweni kwezimpahla ezithunyelwe. Ngo-2025, uMsombuluko noLwesibili babalelwa ku-42% wezimpahla ezithunyelwe ngesikhathi seviki loSuku Lobaba. Lo mkhuba usikisela ukuthi abathengi bathenga eduze komkhosi, kodwa basazama ukuqinisekisa ukuthi i-oda labo lifika ngaphambi kweSonto.
Umphumela wesizini wosuku uhlala ungaguquguquki. Ngo-2024, isonto loSuku Lobaba labona ukuthunyelwa okungaphezulu ngo-15.5% kunangesonto eledlule. Ngo-2025, ukwanda kwaba ngu-13.6%.
Uma kuqhathaniswa namanye amaholide, uSuku Lobaba lubonise inani eliphakeme kakhulu lama-oda ngo-2025. Ukwanda kwamasonto onke kwakukhulu kunalokho okwabhalwa ngoSuku Lomama, lapho ukwanda kwafinyelela ku-4.4%. NgoSuku LukaValentine, kwaba nokwehla ngo-8.1%, ukunyakaza okuhlotshaniswa nokubaluleka kwezipho kanye nokuhlangenwe nakho okungaxhomekile ekuthunyelweni.
Imikhiqizo ebonakalayo ikhulisa ukuncika ezindleleni zokuthumela
Iphrofayili yokuthengwa iyasiza ukuchaza ingcindezi kwezokuthutha. Ngo-2025, izicathulo zahola ukuthengiswa ku-inthanethi ngoSuku Lobaba, ngama-R$ 24.3 million. Amavithamini kanye nezithasiselo zenze ama-R$ 18.6 million, kanti amakha nama-cologne aphelele angama-R$ 16.4 million.
Lezi yizigaba ezincike esitokweni esitholakalayo, ukupakishwa okwanele, ukuthunyelwa okungabizi, kanye nokuhlangabezana nezinsuku zokugcina. Kumabhizinisi asebenza ku-inthanethi kuphela, ukulethwa kuba yingxenye yesipho ngokwaso kumthengi.
“Abathengisi abancane akudingeki bancintisane nezinkampani ezinkulu ngezinga elikhulu, kodwa bangavelela ngokwethembana kanye nekhwalithi yesipiliyoni. Abathengi bafuna ukwazi ukuthi bazokhokha malini ngokuthunyelwa kanye nokuthi isipho sizofika nini. Ngosuku olunenhloso eqinile yokuthenga, ukunikeza ukucaca, ukubikezela, kanye nezimo ezinhle zokuthunyelwa kusiza ukwandisa ukuguqulwa nokuqinisa ubudlelwano nekhasimende,” kusho uDaiane.
Isikhulu esiphezulu sithi ukuqongelela kwesidingo kuvula nendawo yokuhlela okunesu elibanzi. Ngokuhlela isitokwe, ukupakisha, isevisi yamakhasimende, kanye nezinketho zokuthumela kusengaphambili, osomabhizinisi bangakha okunikezwayo okukhangayo, basebenzise kangcono ukuthengisa okwandisiwe, futhi balondoloze izinzuzo. Ku-Daiane, uSuku Lobaba lungasebenza njengethuba lokuhlola imikhankaso, ukuwina amakhasimende amasha, kanye nokukhuthaza ukuthengwa kwesikhathi esizayo.
Ibalwe kanjani i-projection ka-2026?
Ukwanda okulinganiselwa phakathi kuka-25% no-28% kwakhiwe ngokusekelwe ezinkombeni ezimbili zokusebenza kweSuperFrete.
Okokuqala kwaba ukukhula okumaphakathi okungu-27.7% okuqoshwe yipulatifomu uma kuqhathaniswa amasemester okuqala eminyaka emibili edlule. Okwesibili kwaba ukwanda okungu-24.9% okubonwe phakathi kukaJulayi 2025 noJulayi 2026. Ukuhlangana kwalezi zindlela ezimbili kwaholela ekuqageleni ukuthi uSuku Lobaba luka-2026 kufanele lugcine izinga lokukhula kwepulatifomu futhi luzihlanganise njengosuku lwesizini olunomthelela omkhulu ekuthunyelweni kwesemester yesibili.
Ku-SuperFrete, umphumela ukhombisa noshintsho endimeni yezokuthutha ngaphakathi kwe-e-commerce. Ukulethwa akuseyona isinyathelo ngemuva kokuthengiswa futhi manje kuthonya ukuguqulwa, ukuncintisana, kanye nesipiliyoni sokuthenga.
