Ukufuna izindlela zokwandisa inzuzo kuyingxenye yenqubo evamile kosomabhizinisi, kungakhathaliseki ukuthi bangakanani amabhizinisi abo. Ngisho noma kungewona umgomo oyinhloko wawo wonke umuntu, inzuzo ivame ukuqondisa ukuhlela amasu. Kunezindlela eziningana zokufeza lo mphumela, njengokushintsha izinto zokusetshenziswa, ukusabalalisa amaqembu kabusha, noma ukusebenzisa ubuchwepheshe ukuze kuzuze ibhizinisi.
I-Ruebush Hospitality Group iyisibonelo sebhizinisi, ngobuchwepheshe, elikwazile ukuphinda kathathu inzuzo yalo, lifinyelele ku-US$1 million ngenyanga. Phakathi kwezixazululo ezisetshenziswe ngumthuthukisi wehhotela elincane, ukwamukelwa kohlelo lwe-CRM (Customer Relationship Management) kuyagqama, okubavumela ukuthi basuse ama-lead angafaneleki
Imodeli yebhizinisi, eyasungulwa ngo-2012, ivumela abantu abavamile ukuba bafeze iphupho labo lokuba nesabelo sezindlu eGeorgia, esitholakala endaweni yokuhlangana kweYurophu ne-Asia. Njengamanje, inkampani iyaklama, yakha, futhi iphatha izindawo zokuhlala zokunethezeka namahhotela, ivumela amakamelo ukuthi athengwe bese kamuva izuza ngokubhukha. Inselele enkulu yayihlobene nokuhlela inqubo yokuthengisa, umgomo wokugcina uwukuthola nokuqinisekisa abatshalizimali.
Ngokusho kukaDavid Ruebush, umsunguli weqembu, abaphathi babengakwazi ukuqapha imisebenzi futhi babengenalo umbono ophelele webhizinisi, okwabeka engcupheni ubuchwepheshe bomkhakha wokuthengisa. Kwakungenakwenzeka ukuhlonza izikhangiso, ukuthwebula ama-lead, ukuqonda izigaba zazo, noma ukuqinisekisa ukuqhubeka kwezingxoxo. "Kwakungenakwenzeka ukuqonda ukuthi kwenzekani kunoma yikuphi ukuthengiswa komuntu ngamunye ngaphandle kokuya ngokoqobo kubathengisi nokubuza ngqo," kuchaza yena.
Enye inkinga kwakuwukuguqulwa kwezikhangiso, okwakungenzeki, okwaholela ekuchithweni kwesikhathi nemali kuphela. Ukuze axazulule le nkinga, uDavid wafuna i-CRM ephumelelayo yabaphathi wagcina eqasha i-Kommo – Management Systems. Intengo engabizi yayingenye yezinto ezivelele lapho ukhetha, njengoba kwakudingeka ukulawula izindleko, kanye nokulula kokusebenzisa, okuvumela ukufunda okusheshayo.
Inqubo yokuthengisa yeqembu inde, ngezinye izikhathi ihlala iminyaka, ngenxa yesidingo sokuthola ukwethenjwa komthengi. Kodwa-ke, ngokusetshenziswa kohlelo lokuphatha, izinkinga zaxazululwa ngezinyathelo ezimbalwa nje. “Selokhu seneze iKommo, ukuthengisa kwethu kukhuphuke kakhulu. Sasicishe sibe yi-US$300,000 ngenyanga ngaphambi kokusetshenziswa, futhi ngemva kwalokho sanda safinyelela cishe ku-US$1 million ngenyanga,” kugcizelela i-CEO yeqembu.
I-Kommo ilawula umsebenzi
Enye inkampani esebenzise ibhizinisi layo futhi yabona inzuzo yayo iphindaphindwa kabili ngokusetshenziswa kwamasu obuchwepheshe yi -Investment Property Loan Exchange, esebenza futhi emkhakheni wezindlu. Ibhizinisi lisebenza ngendlela "yomshado", njengoba kuchaziwe nguDamon Riehl, iSikhulu Esiphezulu kwa-Investment Property Loan Exchange, exhumanisa abatshalizimali nezinketho zemalimboleko ezifanele.
Inselele enkulu ye-Investment Property Loan Exchange kwakuwukuhamba namakhasimende kuzo zonke izigaba kanye nemijikelezo yokuphila "kobudlelwano." Izinkulungwane zamakhasimende angaba khona ziyasondela nsuku zonke yinkampani, futhi zazidinga ukunakwa okuhlukile, njengoba icala ngalinye lidinga ukwelashwa okukhethekile. Isixazululo sasifana neseqembu leRuebush: ukuqasha i-CRM. "Sasidinga indlela yokuhlela indlela yethu yokukhonza amakhasimende ethu ezigabeni ezahlukene zomjikelezo wokuphila kwalobu budlelwano," kukhumbula uDamon.
Ngaphambi kokwamukela iKommo, inkampani yasebenzisa olunye uhlelo lokuphatha, okwathi ngokuhamba kwesikhathi lwaba lungasebenzi ngoba lwalungenakulungiseka futhi aluzange lunikeze intuthuko ebalulekile. Njengamanje, i-CEO ithi iKommo iyasiza kulo lonke umjikelezo, ikakhulukazi ngokusebenzisa ithuluzi le -MailChimp, elihlanganisa wonke amakhasimende nge-imeyili, okuvumela ukudalwa kwezilaleli ngokwezidingo zabo. “I-Kommo isisiza ukuhlela indlela yethu yokusebenza komsebenzi wethu. Singayishintsha kalula futhi siyilungise ngokweqiniso lethu. Yayisifanele kakhulu.”
Uhlelo oluyisisekelo luhlangabezana nezidingo zezinkampani ezinkulu
I-Ruebush Group kanye ne-Investment Property Loan Exchange basebenzisa uhlelo oluthuthukisiwe lwe-Kommo ukuze bahlangabezane nezidingo zabo. Kodwa-ke, uhlelo oluyisisekelo lungaba yisisombululo ngisho nasezinkampanini ezinkulu, njenge- Marinetrans, esebenza emkhakheni wezokuthutha olwandle futhi enendlunkulu eSingapore. Inkinga enkulu yebhizinisi, okwakuwukuntuleka kwedatha nezinqubo ezenzakalelayo, yaxazululwa ngokubhalisela uhlelo oluyisisekelo.
"Kunezindlela eziningana zokuphatha ezinemisebenzi eminingi efanele. Kodwa-ke, eziningi zazo zingase zingabi nokwenzeka ngokwezimali ezinkampanini ezahlukene. I-Kommo inezinhlelo ezinakekela izinkampani zabo bonke ubukhulu, kusukela kosomabhizinisi abancane namabhizinisi amancane kuya ezinkampanini ezinkulu. Lokhu kungenye yezinto ezikwenza uhluke, njengoba kusebenza kuzo zonke izinkampani," kugcizelela uGabriel Motta, isikhulumi se-Kommo ku-LATAM.
UMarius Heyerdahl, umphathi wezokuthengisa waseYurophu wenkampani, uthi ngesikhathi eqashwa eminyakeni eyisithupha edlule, uhlelo lokuphatha olwalukhona kuphela kwakuyispredishithi. Lwaluqukethe wonke amakhasimende, futhi yize lwahlala lunjalo iminyaka emibili, lwalungafanele ukuxhumana kwangaphakathi namanye amahhovisi angu-22 enkampani.
Okwamholela kuKommo kwakuwukufuna indlela elula yokusebenzisa, kusho umphathi. “Ngangifuna ikhambi elalizongivumela ukuthi ngibeke wonke amanothi ami, amakhasimende angaba khona, kanye namakhasimende asebenzayo endaweni eyodwa ku-inthanethi. Ngesikhathi esifanayo, ngangifuna ukuthi lolu lwazi lutholakale kumqondisi wami ophethe ukuze abone ukuthi ngisebenza kuphi.”.
Njengebhizinisi lokubolekisa imali mboleko yezindlu, umjikelezo wokuthengisa kwaMarinetrans mude futhi ungathatha iminyaka, futhi isithwebuli sasingenye isici esikhethiwe ukusabalalisa oxhumana nabo emhlabeni wonke. UMarius waqaphela ukuthi lapho ehamba umhlaba wonke, wabuya namakhadi amaningi ebhizinisi angokoqobo. KwaKommo, esikhundleni sokufaka le datha ngesandla ku-CRM, i-Management System ivumela inketho yokufaka ama-lead, oxhumana nabo, kanye nezinkampani ngesithombe esisheshayo.
Le nkundla ivumela ukudalwa kwamathegi , okuyinto uMarius ayenzile. Wadala amathegi ahlukene ukuze ahlukanise amakhasimende angaba khona kumakhasimende akhona; indawo yezinkampani; kanye nelebula lehhovisi ngalinye. Enye yezinto ezivelele ukuthi wonke amakhadi ebhizinisi angafinyelelwa ngohlelo lokusebenza lweselula, noma nini, noma kuphi.
Ngokusetshenziswa kwalezi zici, inzuzo yaba umphumela. Imali engenayo yokuthengisa ephakathi yeMarinetrans ikhuphuke cishe ngo-10%, ukukhula okunempilo ngokusho kukaMarius. "Selokhu ngaqala ukusebenzisa iKommo, ukuthengisa kuye kwanda minyaka yonke. Ngokuqinisekile kwenza ibhizinisi lethu lisebenze kahle futhi kungibuyisela endleleni efanele ngamathuba ami," egubha.
