I-iFood Move 2025, enye yemicimbi emikhulu eLatin America egxile emkhakheni wezinsizakalo zokudla, yahlanganisa izinkulungwane zosomabhizinisi, abaphathi, kanye nochwepheshe eSão Paulo Expo ngo-Agasti ukuze kuxoxwe ngezinto ezintsha, ubuchwepheshe, kanye nezinselele zekusasa lokudla eBrazil. Lo mcimbi ubonise izindaba zempumelelo eziguqula imakethe, okuhlanganisa nomzila womkhiqizo oneminyaka engu-49 yomlando, i-Esfiha Immigrantes, ezizimise njengesilinganiso eSão Paulo, ziqiniswe ukwanda kwayo ezifundeni ezintsha kanye nokuhlanganiswa kweyunithi yayo yeRicardo Jafet njengomunye wemisebenzi emikhulu yokulethwa ezweni.
i-CEO ye-Esfiha Immigrantes,ugcizelele ukubaluleka kokulinganisela amasiko kanye nokusungula izinto ezintsha emkhakheni wokudla. Ugcizelele ukuthi imicimbi efana ne-iFood Move ibalulekile ekushintshisaneni okuhlangenwe nakho, ekufundeni, nasekuhlanganyeleni imibono yokuthi ungahlanganisa kanjani umlando kanye nesimanje emakethe ekhula ngedijithali futhi encintisanayo.
Ukukhula kwezinsizakalo zokulethwa eBrazil kwaba elinye iphuzu elibalulekile okuxoxwe ngalo emcimbini. Ngokusho kocwaningo olwenziwe yiKantar, ukulethwa kube yimbangela eyinhloko yokwanda kokusetshenziswa kwezimpahla ngaphandle kwekhaya ezweni, ngama-oda amaningi kanye namanani aphezulu e-oda ajwayelekile. Lokhu kuziphatha, okuqhutshwa ubhubhane, kuguqule izinhlelo zokusebenza zokulethwa zaba amathuluzi abalulekile okuncintisana komkhiqizo. Namuhla, ikhwalithi, isevisi, ukupakishwa komuntu siqu, kanye nokuhlangenwe nakho kwedijithali kuyizinto ezibalulekile ekwakheni ukwethembeka kwamakhasimende.
Ngesikhathi somcimbi, i-Esfiha Immigrantes yaqashelwa njengocwaningo lwecala lokuqala lwe-iFood's Maquinona, ithuluzi elisebenzisa ubuhlakani bedatha kanye nokwenza izinto ngokuzenzakalela ukukhulisa ukusebenza kokuthengisa. Lokhu kuqashelwa kwaqinisa indima ehamba phambili yomkhiqizo ekwamukeleni izixazululo zedijithali ukuze kuthuthukiswe ukusebenza, kwandiswe ukufinyelela kwayo, futhi kuthuthukiswe ulwazi lwamakhasimende.
Idatha eyethulwe ngesikhathi se-iFood Move iqinisa umthelela wezomnotho womkhakha. Ngokusho kocwaningo lwe-FIPE, ukulethwa kumele u-0.64% we-GDP kazwelonke ngo-2024, okukhiqiza ama-R$ ayizigidigidi eziyi-140 futhi kwakha imisebenzi eqondile nengaqondile engaphezu kwesigidi. Lezi zinombolo ziqokomisa ukubaluleka kwalo mkhakha hhayi nje kuphela emabhizinisini amancane namakhulu, kodwa futhi nasekuthuthukisweni komnotho kanye nezenhlalo kwezwe.
Ukubamba iqhaza kwe -Esfiha Immigrantes kulo mcimbi kuqinise isithombe sayo njengophawu oluhlonipha isiko ngenkathi luhambisana nezinguquko zemakethe futhi luxhumana nemikhuba emisha yokusebenzisa. Lokhu kuhlanganiswa kuqinisa ubudlelwano namakhasimende kanye nabalingani bamasu, kuqinisekisa ukuzibophezela kwayo emisha kanye nekhwalithi.
