Usuku Lwabathengi, olugujwa ngoMashi 15, luyasondela, futhi izitolo eziku-inthanethi seziqalile kakade ukulungiselela imikhankaso yokukhangisa ukuze kuthuthukiswe ukuthengisa phakathi nalesi sikhathi. Ngokusho kukaFelipe Rodrigues, i-CEO ye -Enviou - ipulatifomu ekhethekile ekuzikhangiseni okuzenzakalelayo kwezentengiselwano ze-e-commerce - ukuhlela okuhle kwalolu suku, kuhlanganiswe namathuluzi afanele, kungaholela ekwandeni kokuthengisa okufika ku-50%.
UHaroldo Matsumoto, uchwepheshe kwezokuphatha nokumaketha kanye nomqondisi weProsphera Educação Corporativa – inkampani yokubonisana egxile ekuphathweni kwebhizinisi – ingasiza osomabhizinisi nabaphathi. Unombono ofanayo futhi uqinisekisa ukuthi abathengisi kufanele basebenzele ukudala amasu nezinhlelo ezihambisanayo zokunqoba izithiyo, ukuthengisa okuningi, nokuthuthukisa imali engenayo yabo.
Phakathi kwezici ezingenakulibaleka ohlelweni olukhethekile lwalolu suku, uRodrigues ugcizelela ukuthi abaphathi bezitolo eziku-inthanethi kudingeka bahlole isitokwe futhi baqinisekise ukuthi imikhiqizo iyatholakala yini ekukhangiseni. Kubalulekile futhi ukuxhumana nethimba lezokuthutha ukuqinisekisa ukuthi kugxilwa kakhulu ekukhethweni nasekulethweni kwezinto. I-CEO ye-Enviou iphinde ituse ukuthi amaqembu ezitolo aqaphele amathuba okuheha nokuwina amakhasimende amasha, azodonswa yiziphazamiso. Kubalulekile ukuqinisekisa ukuthi la makhasimende anolwazi oluhle nolukhumbulekayo. Ngenxa yalokhu, ngaphezu kokuqinisekisa ukuthi isitolo esiku-inthanethi asiphumi ku-inthanethi, kubaluleke kakhulu futhi ukuba nethimba lenkonzo yamakhasimende elilungele ukuphendula imibuzo nokusiza amakhasimende lapho ethenga. Okokugcina, uchwepheshe we-Enviou utusa ukudala amasu okuxhumana ahlakaniphile.
Umqondisi weProsphera Corporate Education, naye, uchaza ukuthi kuyasiza ngabaphathi ukuthola ulwazi lokuthengisa kusukela esikhathini esifanayo ngonyaka odlule ukuze babe nesisekelo sokuchaza inani kanye nokuhlanganiswa kwemikhiqizo yalo nyaka. Ubuye eluleke abathengisi ngendlela imikhiqizo ezonikezwa ngayo amakhasimende. Ngokombono wakhe, ubuciko bungaba usizo kakhulu ngalesi sikhathi, futhi uthi kungaba mnandi kakhulu - ngaphezu kokusebenzisa ukukhushulwa ezintweni ezithile - ukudala ama-combos anemikhiqizo ehambisanayo, ukuze kube nomqondo ngomthengi ukuthenga zonke lezo zinto ngesikhathi esisodwa.
Ukuze kuthuthukiswe ukuhlela, uFelipe Rodrigues, wase-Enviou, uncoma ukusetshenziswa okuhlangene kwamathuluzi aqinisa amasu okumaketha nokuthengisa. Ngokusho kwesikhulu esiphezulu, ipulatifomu enhle yokumaketha nge-imeyili kanye nokulethwa kokuqukethwe okwenziwe ngezifiso ngalesi siteshi kungaba kuhle kakhulu ekushayeleni amakhasimende esitolo esiku-inthanethi. Ngesikhathi esifanayo, amathuluzi akhuthaza ukubuyiselwa kwezinqola zokuthenga ezilahliwe futhi abone ukulahlwa kokuphequlula angaba yinto ebalulekile ekuguquleni ukuthengisa obekulahlekile cishe. Esinye isincomo esivela kuchwepheshe wokumaketha kanye nokuhweba nge-e-commerce yithuluzi lokuqalisa elenziwe ngezifiso, elivumela ukuthunyelwa kokuqukethwe okwenziwe ngezifiso ngokugcwele kumthengi ukuze kuvuswe isifiso sento ethile.
IMatsumoto iphinde igcizelele ukubaluleka kokuba nokuxhumana okwanele kosuku, kanye nobunikazi besitolo obubonakalayo obuklanyelwe leso sikhathi, ithimba eliqeqeshwe, kanye nokuthengisa okusikiselayo, okungukuthi, ukufuna ukwandisa ithikithi elijwayelekile ngokunikeza imikhiqizo ehambisanayo kanye nezinketho zamanani ezifanelana nesabelomali. Elinye iphuzu eliqokonyiswe uchwepheshe lihlobene nokufana kuzo zonke izici: kusukela ezithombeni kuya enkonzweni yamakhasimende, ukuze kudonswe amakhasimende esitolo futhi kuqedwe ukuthengisa. Ngokusho kukaMatsumoto, ukumaketha kufanele kuhilele imizwa yamakhasimende, ukwazi ukuthi obani abazongena esitolo, ukuthi abantu bafunani, nokuthi bazizwa kanjani. Ngohlu oluphelele lwempahla kanye nethimba elaziyo ukuthi linikezani izipho nokuthi kanjani, kuba lula ukujabulisa nokusiza esinqumweni sokuthenga.
Ucabangani ngokuthuthukisa isihloko esinomhlahlandlela kosomabhizinisi wokuthi bangathengisa kanjani okuningi nangcono ngalolu Suku Lwabathengi? Uma ukuthola kuthakazelisa, singahlela ingxoxo noFelipe Rodrigues, i-CEO ye-Enviou, kanye noHaroldo Matsumoto, waseProsphera Educação Corporativa, ukuze uthole amathiphu engeziwe.
