Indlela abathengi abathola ngayo imikhiqizo nezinsizakalo ishintsha ngokushesha. Esikhundleni sokusesha ngqo ezinjinini zokusesha noma ezimakethe zokuphequlula, abantu abaningi baphendukela ku-ChatGPT, Gemini, Copilot, kanye namanye amathuluzi obuhlakani bokwenziwa ukuze bacele izincomo, baqhathanise izinketho, futhi bacacise ukungabaza ngaphambi kokwenza isinqumo sokuthenga. Ezinkampanini, lolu shintsho luletha inselele entsha: indlela yokwenza umkhiqizo uvele ezimpendulweni ezikhiqizwe yi-AI?
Lokhu kuhamba kulandela ukuvela kwalokho okubizwa ngokuthi ukuhweba ngama-ejenti, lapho abasizi kanye nama-ejenti obuhlakani bokwenziwa bedlala indima ekhulayo ohambweni lwabathengi. Ngokusho kwe- "The Agentic Commerce Report " ye-Worldpay , "ama-39% abantu baseBrazil bakulungele noma bazimisele ukuzama ukuthengwa okuqondiswa yi-AI ezinyangeni eziyi-12 ezizayo, kuyilapho abathengi belinganisela ukuthi, eminyakeni emihlanu, ama-11% okuthenga kwabo kuzokwenziwa ama-robot obuhlakani bokwenziwa. Ucwaningo luphinde lubonise ukuthi ama-57% akhomba isivinini kanye nokulula njengezinzuzo eziyinhloko zalolu hlobo, okubonisa ukuthi i-AI cishe izothatha indima ekhulayo ekutholakaleni komkhiqizo kanye nokunconywa.
Lokhu kusho ukuthi impi yokunaka kwabathengi ku-inthanethi ayisagcini emakhasini emiphumela yezinjini zokusesha futhi manje yenzeka ngaphakathi kwezimpendulo ezikhiqizwe amamodeli e-AI. Uma umuntu ebuza ukuthi "yiliphi ibhange ledijithali elingcono kakhulu?", "yiliphi i-laptop elinenani elihle kakhulu?" noma "yiliphi ipulatifomu ye-e-commerce efaneleka kakhulu amabhizinisi amancane?", impendulo ingakhiwa ngolwazi olungatholwa futhi luchazwe yilawa mathuluzi mayelana nemikhiqizo etholakala ku-inthanethi.
Ngokusho kuka-Eduardo de Barros, uchwepheshe wokumaketha kwedijithali kanye ne-CEO ye-IDK Brasil, isimo sedijithali sishintsha ngendlela efana nokwanda kwezinjini zokusesha, kodwa ngengqondo ehlukile, lapho imikhiqizo ingadingi nje kuphela ukutholakala, kodwa futhi nokuqashelwa njengemithombo efanele ubuchwepheshe obusha.
"Izinkampani kudingeka ziqonde ukuthi umncintiswano awuseyona nje into yokuchofoza ku-Google, kodwa umayelana nokufaneleka ngaphakathi kwezinhlelo zobuhlakani bokwenziwa. Uma ukuba khona kwedijithali komkhiqizo kuhambisana futhi kuthembekile, amathuba okuba ucatshangelwe ezimpendulweni ezikhiqizwa yilawa mamodeli maningi."
Kusukela ekufuneni izixhumanisi kuya ekufuneni izimpendulo
Iminyaka eminingi, amasu edijithali ahlelwe ukuze kufinyelelwe izikhundla ezinhle ezinjinini zokusesha. Umgomo kwakuwukwenza umthengi achofoze kusixhumanisi futhi afinyelele iwebhusayithi yenkampani. Ngokuthandwa kwe-AI ekhiqizayo, lokhu kuguquguquka sekuqala ukushintsha.
Esikhundleni sokwethula imiphumela eminingi umsebenzisi angakhetha kuyo, amathuluzi afana ne-ChatGPT ne-Gemini aletha izimpendulo ezilungiselelwe, ezifingqiwe, nezinomongo. “Ezimweni eziningi, umthengi akadingi ngisho nokuvakashela amawebhusayithi amaningi ukuze athole ulwazi alufunayo. Lokhu kwenza ukukhulunywa ngobuhlakani bokwenziwa kube yinhloso entsha yezinkampani, ikakhulukazi ezigabeni lapho ukuqhathaniswa komkhiqizo kuyingxenye yesinqumo sokuthenga,” kugcizelela u-Eduardo de Barros.
Yini eyandisa amathuba okuthi umkhiqizo uvele ezimpendulweni ze-AI?
Ukuze kwandiswe amathuba okubonakala emiphumeleni ye-AI, u-Eduardo ugcizelela ukuthi akwanele ukutshala imali kuphela ezikhangisweni noma kumasu okusebenzisa kahle izinjini zokusesha avamile. "Ubuhlakani bokwenziwa buvame ukukhetha okuqukethwe okucacile nokuphelele okukhiqizwa yimithombo ebhekwa njengethembekile."
Lokhu kusho ukugcina ulwazi lwezikhungo lusesikhathini, ukuchaza imikhiqizo nezinsizakalo ngokunembile, ukukhiqiza izihloko eziphendula imibuzo eyinhloko yomphakathi, nokwakha igunya ngezihloko ezihlobene nebhizinisi. Ukuba khona ezinkundleni zokuxhumana, ocwaningweni lwemakethe, ezingxoxweni, ezinhlolovo, nakwezinye izinto eziqinisa ukwethembeka komkhiqizo nakho kubalulekile.
“Ayikho indlela eqondile yokwenza i-AI ituse inkampani. Indlela yokwenza lokhu ukwakha igunya ngokuhamba kwesikhathi. Lapho kunezinkomba eziningi zekhwalithi mayelana nomkhiqizo, kulapho amathuba okuba uzovela khona uma othile ebuza umbuzo ohlobene nemakethe yawo,” kuchaza uchwepheshe.
I-GEO ivela njengoguquko lwamasu edijithali
Lolu shintsho luphinde luqhube umqondo omusha ngaphakathi kokumaketha kwedijithali: Ukuthuthukisa Injini Ekhiqizayo (i-GEO). Ngenkathi i-SEO ifuna ukuthuthukisa indawo ezinjinini zokusesha zendabuko, i-GEO ihlanganisa imikhuba ehlose ukwandisa amathuba okuthi uhlobo luzoqondwa futhi lusetshenziswe njengereferensi yamamodeli obuhlakani bokwenziwa.
Nakuba kuseyisu elithuthukayo, isimiso sihlala sifana: lapho ulwazi olutholakalayo mayelana nenkampani luhlala luhambisana, luhlelekile, futhi luthembekile, kulapho amathuba okuthi luvele ezimpendulweni ezikhiqizwe yi-AI emakhulu khona.
Lokhu kuhilela konke kusukela ekukhiqizeni okuqukethwe okukhethekile kuya ekugcineni ulwazi olujwayelekile mayelana nenkampani kuzo zonke iziteshi zedijithali ezahlukene, okwenza kube lula ngamamodeli obuhlakani bokwenziwa ukuhumusha lolu lwazi.
Abathengi bashintshile, futhi izinhlobo zemikhiqizo kudingeka zivumelane nezimo
Ukuthandwa kwe-AI ekhiqizayo kuvame ukushintsha hhayi nje kuphela indlela abathengi abasesha ngayo, kodwa futhi nendlela izinkampani ezakha ngayo ubukhona bazo bedijithali. Nakuba ngaphambili isu laligxile ekudonseleni izivakashi kuwebhusayithi ngezinjini zokusesha, manje izinkampani zincintisana ngesikhala ezimpendulweni ezikhiqizwa abasizi bobuhlakani bokwenziwa, abahlanganisa ulwazi oluvela emithonjeni ehlukene ngaphambi kokwethula isincomo.
Okuqukethwe okungabonakali noma okuqukethwe okukhiqizwe ngenhloso yokuthuthukisa izinga lezinjini zokusesha kuvame ukulahlekelwa ukubaluleka. Okuthola ukubaluleka ukwakha igunya ngesihloko esithile, ukuvumelana kolwazi olushicilelwe, kanye nokuba khona komkhiqizo emithonjeni ehlukahlukene ebhekwa njengokwethenjelwa, njengemibiko yezindaba, izifundo, amawebhusayithi akhethekile, kanye neziteshi zezikhungo.
Ku-Eduardo de Barros, lolu shintsho lumelela isigaba esisha ekuguqulweni kwedijithali kokumaketha. "Kuze kube manje, izinkampani zikhiqize okuqukethwe zicabanga kakhulu ngokuthi ubani ozokwenza usesho. Manje sekukhona umlamuleli omusha kule nqubo: ubuhlakani bokwenziwa. Lokhu kudinga ukuxhumana okucacile kakhulu, okuhlelekile, nokuthembekile, ngoba ubuhlakani bokwenziwa obuzochaza lolu lwazi ngaphambi kokulwethula kumthengi."
Nakuba i-SEO isabalulekile, ubuhlakani bokwenziwa bushintsha indlela amabhizinisi atholakala ngayo ku-inthanethi. Nakuba umgomo oyinhloko wawuvela phakathi kwemiphumela yokusesha ephezulu, manje kuzodingeka futhi ukuba khona ezimpendulweni ezinikezwa ngamathuluzi afana ne-ChatGPT ne-Gemini lapho befuna izincomo.
