Kuzo zonke izimangaliso ocwaningweni lwe-"The Search Map in Brazil 2026" olwenziwe yi-Optimiza Marketing, mhlawumbe okuphambene kakhulu yisesigabeni sekhemisi, ezempilo, kanye nezithasiselo. Sekukonke, ama-41% abantu baseBrazil bathenge umkhiqizo othile kulesi sigaba ku-inthanethi ezinyangeni ezintathu ezedlule. Kodwa idatha evelele ukuhlukaniswa kwezizukulwane: phakathi kwama-Baby Boomers, abathengi abaneminyaka engama-60 noma ngaphezulu, izinga likhuphukela ku-57%, ukwenyuka okukhulu okuqoshwe yinoma yisiphi isizukulwane kunoma yisiphi isigaba socwaningo. Phakathi kwabesifazane, iphesenti nalo liphezulu, lifinyelela ku-46%.
Ukukhula kwesigaba sezempilo kwezentengiselwano ze-inthanethi zaseBrazil akuyona into engavamile ocwaningweni lwe-Optimiza. Ngokusho kocwaningo olwenziwe yi-Neotrust, inkampani yezobunhloli bedatha yokuthengisa yedijithali, isigaba sezempilo sibhalise ukwanda okungu-72% kwemali engenayo phakathi kukaJanuwari noSepthemba 2025, okubangelwa kakhulu ukuthengiswa kwama-slimming pen, okwaba yizigidi ezingu-2.34 zamayunithi kanye nemali engenayo engu-R$ 3.01 billion phakathi naleso sikhathi, cishe izikhathi ezingu-4.9 ngaphezulu kunesikhathi esifanayo sika-2024.
Kungani abathengi asebekhulile behola kulesi sigaba?
Ukuhlanganiswa kwalezi zifundo ezimbili kusikisela incazelo ethakazelisayo. Abathengi asebekhulile, ababonakala njengezilaleli eziqaphile kakhulu kwezinye izigaba zeMephu Yokusesha futhi bathembele kakhulu ekuqinisekisweni okuphambene ngaphambi kokuthenga, baba yibo abakhuthele kakhulu uma kukhulunywa ngempilo kanye nemithi, mhlawumbe ngoba sebevele benobudlelwano bokuthenga kabusha obuphindaphindayo nemithi kanye nezithasiselo, okunciphisa isithiyo sokwamukela isiteshi sedijithali salolu hlobo oluthile lomkhiqizo.
Isigaba esidinga ukwethenjwa okwengeziwe
Kuhle ukukhumbula ukuthi isigaba sezempilo yisona kanye lapho i-Search Map ibona khona isisindo esikhulu esinikezwa ukubuyekezwa okuvela kwabanye abathengi kanye nokuthembela emithonjeni eqinisekisiwe, uma kubhekwa ingozi ephezulu yokuthenga imikhiqizo ehlobene nempilo yomuntu. Lokhu kuqinisa ukubaluleka, kumakhemisi edijithali kanye nemikhiqizo yezithasiselo, kokutshala imali eningi ebufakazini bezenhlalo kanye nokuqukethwe okuthembekile, hhayi nje emananini okuncintisana.
“Ikhemisi yisigaba lapho ngifuna khona okuqukethwe okuqinile kakhulu kumakhasimende ami. Akukhona ukubukeka kahle, kumayelana nokuba neqiniso, ngoba umthengi othenga imikhiqizo yezempilo ku-inthanethi, ikakhulukazi endala, ucwaninga ngokwesaba ukwenza amaphutha. Ubufakazi bezenhlalo nolwazi olunembile kunesisindo esikhulu lapha kunanoma yisiphi esinye isigaba,” kusho uJúlia Neves, i-CEO ye-Optimiza Marketing.
Kumakhemisi aku-inthanethi kanye nemikhiqizo yezempilo, ukuhlangana kwalezi zifundo ezimbili kucacile. Kunesidingo sangempela nesikhulayo, esiqhutshwa yizithameli imakethe evame ukuzithatha kancane, futhi esidinga ukuxhumana okucacile, ubufakazi obuqinile bezenhlalo, kanye nokunaka okukhulu ekuthembekeni kokuqukethwe, engcupheni yokulahlekelwa umthengi osevele ebonakalise ukuthi uzimisele ukuthenga imikhiqizo yezempilo ku-inthanethi, kodwa futhi odinga kakhulu uma kukhulunywa ngokuthembana.
