I-Shopee iqophe ukwanda okuphindwe ka-15 enanini lama-oda acutshungulwe ngokusebenza kwayo okugcwalisiwe ngonyaka odlule, okuhlanganisa imodeli njengenye yamasu ayinhloko amabhizinisi amancane naphakathi, kanye nemikhiqizo emikhulu, ukuze ikhule kahle.
Ingxenye yalokhu kukhula ihlotshaniswa nekhono lika-Full lokwenza ngcono ulwazi lokuthenga lwabathengi, okuqinisekisa ukulethwa okuphindwe kathathu kunezinhlobo ezivamile. Lokhu kungenxa yokuthi imikhiqizo igcinwa ezikhungweni ze-logistics ze-Shopee's Fulfillment, okunciphisa izinyathelo zokuthumela ngemva kokuthenga. Lokhu kushesha kusiza abathengisi ukuthi bahlangabezane kangcono nokulindelwe ngabathengi kokulethwa okusheshayo nokuthembekile. Ngaphezu kwesivinini, izinto ezihlanganyela ku-Full zinokufinyelela emikhankasweni ekhethekile namakhuphoni, phakathi kwezinye izikhuthazo, okwandisa ukubonakala kwazo epulatifomu, into engaphindaphinda inani lama-oda ngamahlanu uma kuqhathaniswa nemikhiqizo engaphandle kohlelo.
“I-Full ivumela osomabhizinisi ukuthi bandise ukuthengisa kwabo ngaphandle kwesidingo sokutshalwa kwezimali okusha, njengoba sinakekela ukugcinwa kwemikhiqizo, ukukhethwa, ukupakisha, ukuthunyelwa, kanye nokubuyiselwa kwayo. Lokhu kukhulula isikhathi sabathengisi abasichitha bephatha imisebenzi yansuku zonke, okubavumela ukuthi bagxile ezinhlelweni zamasu zokukhula kwebhizinisi, njengokwandisa iphothifoliyo yabo yemikhiqizo,” kusho uFelipe Lima, uMqondisi we-Business Development and Fulfillment Operations eShopee.
Abathengisi bakhulisa amabhizinisi abo nge-Full
I-Essencial Baby , isitolo esigxile emikhiqizweni yezingane kanye neyokubeletha esithola cishe u-R$3 million ngenyanga eShopee, ingenye yabathengisi ababone ibhizinisi layo lithola isikali esisha nge-Full, okuqinisekisa isivinini sokulethwa kwama-oda. “Namuhla, iShopee ithumela ama-oda angaphezu kuka-800 ngosuku esitolo sami, ngaphandle kokuthi ngiwathathe noma ngiwapakishe. NgineShopee esebenza amahora angama-24 ngosuku, nganoma yiluphi usuku lwesonto, ukuze ilethe i-oda kumakhasimende ami,” kusho uKathleen Moura, umsunguli we-Essencial Baby.
I-Movelove isitoloesiku-inthanethi esigxile efenisha, yandise ukuthengisa kwayo ngaphandle kokukhulisa imisebenzi yayo ngokulinganayo. Phakathi kuka-Ephreli noMeyi walo nyaka kuphela, inkampani ibhalise ukukhula kokuthengisa okungaba ngu-50% kanye ne -R$ 800,000 emalini engenayo, okuwumphumela ophezulu kakhulu emlandweni wayo emakethe. “I-Full yasivumela ukuthi sikhule ngendlela ekhula ngokushesha, kuyilapho sigxile emizamweni yethu ekuthuthukiseni ibhizinisi futhi sinikeze amakhasimende ethu ulwazi olungcono kakhulu,” kusho uLeonardo Pereira da Silva, uMphathi Wezokusebenza kwa-Movelove.
Ukwandiswa kwemisebenzi
Insizakalo Egcwele kaShopee ikhuliswe njalo yimakethe ukuze ikhonze inani elikhulayo labathengisi futhi ikhulise amandla okusebenza. Ngo-2026, iShopee yavula izikhungo ezintathu ezintsha zokugcwalisa, okwenza inani lamayunithi amahlanu okusebenza eBrazil, atholakala eSão Paulo, ePernambuco, eGoiás, eMinas Gerais, naseRio Grande do Sul. Lezi zindawo zisebenza zihlanganiswe nenethiwekhi eqinile yezokuthutha , namuhla equkethe izikhungo zokusabalalisa ezingu-22 (ama-DC) kanye nezindawo zokuthutha ezingaphezu kuka-200 zokuqala nezokugcina, ezimboza yonke indawo yezwe.
Uhlelo Olugcwele+ Lwesikhuthazo
Ukuze inikeze amathuba okukhula engeziwe kubathengisi, inkampani yethule i-Full+, uhlelo lokukhuthaza oluhloselwe abahlanganyeli kulolu hlelo. Abathengisi bangathola amaphuzu afinyelela kumaphesenti ama-2 emuva emananini ekhomishini yezinto eziqala ku-R$ 50. Kuye ngesigaba kanye nezinga lokubamba iqhaza, le nzuzo ingamelela isaphulelo esifinyelela ku-14% kukhomishini. Inzuzo isebenza kuze kube nguDisemba 2026.
"Kwamabhizinisi amaningi amancane, lezi zinzuzo ezengeziwe zidala amathuba engeziwe okutshala imali kabusha ekukhuleni. Lokhu kubonisa ukuzibophezela kwethu ekusekeleni osomabhizinisi bendawo, namuhla abenza okungaphezu kuka-95% kwakho konke ukuthengiswa okwenziwe ku-Shopee eBrazil," kunezela uLima.
Njengamanje, iShopee ihlanganisa abathengisi baseBrazil abangaphezu kwezigidi ezintathu futhi inikeza uhlelo olubanzi lwezixazululo zosomabhizinisi ukuze bakhulise amabhizinisi abo, njenge-Shopee Ads, i-Shopee Lives, kanye ne-Shopee Video. Ukwandiswa kwe-Full kuqinisa lesi sakhiwo, kuhlanganisa ukulula, ukwethembana, kanye nokusebenza kahle kwe-e-commerce yaseBrazil.
