Indlela yokwenza i-Search Engine Optimization (SEO) ye -e-commerce ishintshile ngenxa yokuhlanganiswa kwe-Artificial Intelligence (AI) ezinjinini zokusesha kanye namathuluzi azo, njengokuthenga nge-ejenti, kanye nokuziphatha kwabathengi. Ochwepheshe bachaza imiphumela yalezi zinguquko kanye nendlela yokuzivumelanisa nezimo.
Njengoba ukusetshenziswa kwamapulatifomu e-AI kuthandwa kakhulu njengezinjini zokusesha, i-Generative Engine Optimization (GEO). "Lezi amasu okwenza ngcono usesho agxile ku-AI, afaka phakathi, isakhiwo esisha se-semantic kanye nedumela elikhulu ledijithali," kuchaza uFlávia Crizanto, i-CEO ye-Experta, i-ejensi ye-SEO.
Kulesi simo, i-sales funnel, elandela i-logic eqondile ehlanganisa ukuqwashisa, ukucabangela, kanye nokuguqulwa, ayisasenangqondo. I-SEO yendabuko, eyayisebenza ukuheha umsebenzisi esigabeni ngasinye se-funnel ngamagama angukhiye, ishintshile.
UFlávia uchaza ukuthi indlela abasebenzisi abasesha ngayo ezinkundleni ayisafani. Namuhla, bacela izixazululo ezenzelwe wena, ezinemininingwane, ngisho neziyinkimbinkimbi. Lokhu kwenza i-AI ibe uhlobo lokuhlunga izinqumo, olunikeza ukuqhathanisa amanani, ukuhlaziywa komkhiqizo, izifundo zokusetshenziswa nokugcinwa, amavidiyo okubonisa, ukuboniswa kokubuyekezwa kanye nobufakazi, ngaphezu kokusebenza egunyeni lomkhiqizo.
“Ama-AI ayazisa okuqukethwe ngegunya, ulwazi, ubuchwepheshe, kanye nokwethenjwa, i-EEAT. Ngaphezu kwalokho, kubalulekile ukugxila kudatha eqinisekisiwe, ehlanganisa imithombo ekhonjiwe; izimpendulo eziqondile; kanye nesakhiwo sencazelo, esinama-H ahlelwe kahle,” kugcizelela uchwepheshe.
Bebhekene nokusesha okuqondile nokulethwa kwemiphumela enemininingwane eminingi, abathengi sebevele basebenzisa ama-ejenti okuthenga e-ejenti, ama-ejenti e-AI asesha, aqhathanise, futhi aze aqedele ukuthenga ngesicelo somsebenzisi. "Kulapho i-AI ingancomi nje kuphela, kodwa futhi ikwenza ukuthengwa, ngemvume yakho," kuchaza umklami wokuziphatha uPaulo Crepaldi.
Ngenxa yalokho, inhloso yokuthenga yabasebenzisi abafika kusayithi le -e-commerce iphakeme kunangaphambili, okuthinta ngqo ukuthengisa, okwenza kube nesidingo sokuzivumelanisa nezimo ukuze basebenzise amathuba.
Amasu okuhweba nge-inthanethi
, ekwakheni izixhumanisi kuseyinye yezindlela ezifanele kakhulu zokwandisa igunya ledijithali nokuthuthukisa izinga lemikhiqizo ezinjini zokusesha.
Ngaphezu kwalokho, kumabhrendi afuna ukwandisa ukuba khona kwawo, athole ukubonakala kanye nedumela eliku-inthanethi, ukuqasha uchwepheshe we-PR yedijithali kuba yisinyathelo esibalulekile. Lo msebenzi uhlanganisa amasu okuxhumana nomphakathi ukuqinisa igunya endaweni yedijithali.
Ukuze isayithi le-e-commerce litholakale futhi likhethwe yi-AI—okungukuthi, libe umthombo osemthethweni ocashunwe yizibonelo zolimi—ingqalasizinda yalo yedatha kumele ifundwe ngamarobhothi ngisho naphambi kwabantu.
Ukufundeka ngomshini kusho ukuba nokuqukethwe okubonisa igunya kule ndaba, okuhlanganisa izincazelo ezijulile, ukuqhathanisa, kanye nedatha yomkhiqizo; ukwethula idatha ehlelekile, i- schema markup, esekela imisebenzi ebalulekile yokwenza izinqumo; kanye nokuba nokucaca komqondo, ukwethula ngokucacile ukuthi umkhiqizo uyini, ungowani, kanye nokuphendula imibuzo yamakhasimende.
Kubalulekile futhi ukuthi amabhizinisi e-e-commerce aqaphele futhi angavimbeli ukufinyelela kokuthenga kwe-ejenti ngokusebenzisa ama-pop-upizinhlelo ze -captcha , noma izinqubo zokukhokha . Okungcono kakhulu, isitokwe kufanele sihlanganiswe nezinhlelo ezizenzakalelayo.
“Kumakhasimende, ukuchofoza okuncane kanye nenhloso eyengeziwe. Kwezentengiselwano ze-e-commerce, kuyadingeka ukugxila ekukhetheni yi-ejenti, ngekhathalogi engenaphutha, amanani abuyekeziwe kanye nesitoko, izinqubomgomo zokuthumela ezicacile kanye nokubuyisela, kanye yokukhokha ,” kusho uCrepaldi.
